# Starlecta — Instagram influencer analytics for brands and agencies

> StarAi Insight watches, listens to and reads every Instagram Story, Reel and post to track rival brands' influencer collaborations and compare influencers.

- **41,000+:** accounts active weekly
- **53,000+:** Influencers tracked
- **54M+:** Audience profiles
- **200K:** Contents a day
- **486M+:** Comments

Source: Starlecta database, 29 October 2026. Audience profiles = audience profile records in the Starlecta database, 29 October 2026; not reach.

Contents a day = Instagram Stories, Reels and posts recorded per posting day (TRT); measured 26–27 October 2026, average 199,757.

Comments = the number of comment rows stored in the Starlecta database, 29 October 2026.

Accounts active weekly = tracked accounts that posted in the last 7 completed days (21–27 October 2026): 41,249 (Patterns, 28 October 2026).

Shares, Stories and links in shares = Patterns totals, 28 October 2026: 10.81M shares, 7.73M Stories, 1.61M links. Almost 1 in 5 Stories carry a link = 124,219 of 657,393 Stories posted 21–27 October 2026 (18.9%).

## Try it

- [Free Instagram influencer lookup for Turkey | Starlecta](https://starlecta.com/en/demo.md): Look up one Instagram influencer by handle and see the open part of the Starlecta influencer card.
- [Compare two Instagram influencers (free) | Starlecta](https://starlecta.com/en/demo/compare.md): Compare two Instagram influencers by handle with the same dates and the same method.
- [AI influencer search in plain language (free) | Starlecta](https://starlecta.com/en/demo/search.md): Search Instagram influencers with four filters or one sentence.

## Sample reports

Four reports our team prepared from real tracked posts. For each one: the question it answers, how the numbers are produced, what the sample shows, and the PDF.

- [Brand report](https://starlecta.com/en/samples/brand-report.md): One brand's 30 days on Instagram, compared across six tracked brands.
- [Competitive analysis: Food & beverage](https://starlecta.com/en/samples/competitive-analysis.md): Eight food and beverage brands over 90 days, compared side by side.
- [Influencer report](https://starlecta.com/en/samples/influencer-report.md): One influencer in depth, with every number labelled stored, actual, estimated or peer-modelled.
- [Top 10 influencer profiles](https://starlecta.com/en/samples/top-10-creator-profiles.md): The accounts ranking highest on both followers and brands linked, side by side.

## Method

Five definitions that appear in the reports and in the panel: the Starlecta Quality Score (SQS), the engagement rate, the Story estimate, audience analysis and unique content counting. Each page says what is measured, what is estimated and what is not available.

- [Starlecta Quality Score (SQS)](https://starlecta.com/en/methods/sqs.md): SQS is a 0 to 100 score for how well an influencer performs. It is calculated once a day and stored; reports and the panel read the stored value and never recompute it.
- [Story estimate](https://starlecta.com/en/methods/story-estimate.md): Stories last 24 hours and the externally observed data we can access holds no measured view counts for them. Starlecta therefore shows Story views as a modelled estimate, labelled as an estimate, and keeps it apart from measured Reel and post numbers.
- [Engagement rate](https://starlecta.com/en/methods/engagement.md): Engagement rate is the share of followers who like or comment on an influencer's content. Starlecta stores two rates: an overall rate over posts and Reels, and a Reel-only rate.
- [Audience analysis](https://starlecta.com/en/methods/audience.md): Starlecta describes an audience from the accounts that comment on an influencer's content, not from the whole follower list. The scan is stored per account; reports and the panel read the stored values.
- [Unique content counting](https://starlecta.com/en/methods/unique-content.md): Starlecta counts content, not links or mentions. One registered content record is one unit, however many links, platforms or brand matches it carries.

## Guides

- [How to track a competitor's Instagram Story campaigns](https://starlecta.com/en/guides/track-competitor-instagram-stories.md): How to research a rival brand's Instagram Story campaigns: fix the brands and period, verify each post, count Stories while they are live, and keep measured numbers apart from estimates. With two real sample reports.
- [How an agency prepares a sector competitor brief on Instagram](https://starlecta.com/en/guides/agency-sector-competitor-brief.md): A checklist for an agency's Instagram competitor brief: brands and sub-brand accounts, one period, one matching rule, defined metrics and flagged small samples. With a real 8-brand sample report.
- [How to compare two influencers fairly before a campaign](https://starlecta.com/en/guides/compare-two-creators.md): Compare two Instagram influencers on the same period, formula and follower date; keep missing values missing; read the quality score with its coverage. With real sample reports.
- [How to choose influencers for a campaign roster](https://starlecta.com/en/guides/choose-creators-for-a-campaign.md): Build an influencer shortlist from observed brand work, then check each name on the same engagement, quality and audience terms. With two real sample reports.
- [How to judge an influencer's quality and real engagement](https://starlecta.com/en/guides/judge-creator-quality-and-engagement.md): Read engagement rate, the Starlecta Quality Score (SQS) and the real-audience share together, with coverage and confidence. With two real sample reports.
- [How to analyse where influencers send their audience through links](https://starlecta.com/en/guides/analyze-influencer-link-networks.md): Count the stores and brands influencers link to without counting shared influencers twice: one counting unit, a fixed period and a clear reading of what a link proves.

## Why Starlecta?

- [Why Starlecta for influencer intelligence](https://starlecta.com/en/compare.md): Tracked Instagram content, influencer analysis and brand reporting in one workflow for brand and agency teams. See the sample reports.

- [llms.txt](https://starlecta.com/llms.txt)

- **Definitions as of:** 24 October 2026

## Trend Cloud

Turkey market, aggregate counts only. No influencer, account or score is shown here.

Updated 30 Oct, 23:17 (GMT+3)

### Last day

- Hashtags rising today in Turkey: #cuma (30), #mizah (33), #keșfet (30), #keşfetteyim (53), #keşfetteyizzz (55), #fypシ (37), #keşfetedüş (31)
- Most shared products: Bodrum Mandalina Macunu (81 ilden) (174 shares); Retinal (%0,1) Shot Corrector Booster Krem 20 ML (RESETIFY) (93 shares); Perwoll Hızlı Yıkama Renkliler ve Siyahlar Için Deterjan (Perwoll) (44 shares); WMF Astoria Çelik Tencere Seti 4 (WMF) (40 shares); Emsan Biogranit White Stone 3 Parça Tava Sahan (Emsan) (29 shares); Liberty Vücut Spreyi 200 ML (THE BATH FACTORY) (29 shares); Plus Ul 1 Lt Hamam Böceği,Karınca,Kokarca,Gümüş Böceği,Kene,Bit,Sivrisinek, Karasinek,Haşere Ilacı (Oithox) (29 shares); Tefal Manuel Rondo - Siyah - 500 (Tefal) (25 shares); Parmakla Yoğuran El Hissi Sunan Isıtmalı Masaj Aleti (Taşınabilir,Şarjlı) | Boyun,Sırt,Omuz,Bacak (MOEN) (21 shares); Opalescence Beyazlatıcı Diş Macunu 133 gr Cool Mint Aromalı Yüzey Lekelerini Gideren Etkili (Opalescence) (18 shares); Triple Firming Shot Gua Sha Sıkılaştırıcı Gençleştirici Krem 100 ML (RESETIFY) (18 shares); Bingo Akıllı Kapsül Pro Bulaşık Makinesi Deterjanı Tableti (Bingo) (14 shares); Ağız Kokusu Giderici Sprey Ağız Kokusu Önleyici Sprey Ağız Kokusu Spreyi Propolis05 (NIVOSHE) (12 shares); Kaş & Kirpik Bakım Serumu, Keratin, E Vitamini Ve Doğal Yağ Içerikli 20 ml (Dermoten) (12 shares); STANLEY The Transit FlipTop Mug Termos 0.35 Litre - Siyah 2.0 | Paslanmaz Çelik (Stanley) (12 shares); Avokado Bomb Göz Çevresi Bakım Kremi - Nemlendirici Canlandırıcı Kırışıklık Karşıtı 15 ml (SİNOZ) (11 shares); Bee Venom Arı Zehri Kremi 100ml (Mila Care Health&Beauty) (10 shares); Hydrapro Su Bazlı 72 Saat Yoğun Nemlendirici Yüz Bakım Kremi 50 ml (SİNOZ) (10 shares); Oral-B Vitality Pro Mavi Elektrikli Diş Fırçası, 1 Diş Fırçası Başlığı, Braun (Oral-B) (10 shares); Paprika Krem (ağrı Ve Masaj Kremi ) At Kestanesi, Magnezyum Içerir. (e&ç excellent care) (10 shares)
- Most shared platforms: Trendyol (9885 shares); Hepsiburada (8915 shares); YouTube (705 shares); Trendyolmilla (244 shares); Amazon (218 shares); Shopier (215 shares); N11 (203 shares); whatsapp.com (202 shares); kitapyurdu.com (74 shares); google.com (72 shares); Bubilet (62 shares); Boyner (55 shares); Zara (38 shares); Biletinial (33 shares); kick.com (32 shares); allfl.link (27 shares); stylink.it (27 shares); Biletix (23 shares); bkmkitap.com (22 shares); imannoor.com (22 shares)

### Last 7 days

- Trending hashtags in Turkey this week: #29ekimcumhuriyetbayramı (2657), #29ekim (2126), #cumhuriyetbayramı (1673), #atatürk (1532), #cumhuriyet (1480), #fenerbahçe (1029), #galatasaray (975), #mustafakemalatatürk (669), #derbi (497), #cumhuriyet103yaşında (453), #yaşasıncumhuriyet (432), #halloween (401), #cumhuriyetbayramımızkutluolsun (306), #dystopian (271), #hopecore (266), #frutigeraero (243), #cumhuri (195), #atam (179), #maskara (173), #hikayedenadamlar (146), #karadenizpaylasimlari (133), #atamizindeyiz (126), #halloweenmakeup (121), #maths (108), #kasımindirimleri (104), #starfly295 (99), #nev (86), #ebruyaşar (84), #fabrikamüzik (83), #gsvfb (81)
- Most shared products: Bodrum Mandalina Macunu (81 ilden) (413 shares); Retinal (%0,1) Shot Corrector Booster Krem 20 ML (RESETIFY) (342 shares); Dyson Clean+Wash Hygiene Islak Zemin (Dyson) (237 shares); Liberty Vücut Spreyi 200 ML (THE BATH FACTORY) (208 shares); WMF Belmonte Tencere Seti 5 Parça Çelik Malzeme, 23 cm Ebatlar ve Isıya Dayanıklı (WMF) (136 shares); Triple Firming Shot Gua Sha Sıkılaştırıcı Gençleştirici Krem 100 ML (RESETIFY) (119 shares); 3x Ultra Konsantre Çamaşır Ve Tül Beyazlatıcı Deterjan 750 gr (BioBellinda) (111 shares); WMF Astoria Çelik Tencere Seti 4 (WMF) (98 shares); Kaş & Kirpik Bakım Serumu, Keratin, E Vitamini Ve Doğal Yağ Içerikli 20 ml (Dermoten) (94 shares); Ağız Kokusu Giderici Sprey Ağız Kokusu Önleyici Sprey Ağız Kokusu Spreyi Propolis05 (NIVOSHE) (90 shares); Parmakla Yoğuran El Hissi Sunan Isıtmalı Masaj Aleti (Taşınabilir,Şarjlı) | Boyun,Sırt,Omuz,Bacak (MOEN) (84 shares); Bee Venom Arı Zehri Kremi 100ml (Mila Care Health&Beauty) (73 shares); Tefal Manuel Rondo - Siyah - 500 (Tefal) (57 shares); Ultra Siyah Dolgunlaştırıcı Maskara – Hacim ve Uzunluk Etkili (Embeauty) (57 shares); 1.500 KELİME - İLK 100 (Adel) (56 shares); Fissler Vitaquick Premium Düdüklü Tencere 4,5 L + Buharda Pişirme (Fissler) (56 shares); Plus Ul 1 Lt Hamam Böceği,Karınca,Kokarca,Gümüş Böceği,Kene,Bit,Sivrisinek, Karasinek,Haşere Ilacı (Oithox) (54 shares); Isırgan Otu Yağı Güçlendirici Şampuan 360 ml - Dolgunlaştırıcı, Dökülme Karşıtı, Yağlanma Karşıtı (Bioblas) (53 shares); 24k Altın Parçacıklı Arındırıcı Nemlendirici Gözenek Sıkılaştırıcı Yüz Temizleme Jeli 200 Ml (VULLY) (49 shares); The Brilian Olive Collagen Tightening Gel 50 ml – Sıkı ve Konforlu Görünüm İçin Soyulabilir Yüz Mas… (TheBrilian) (49 shares)
- Most shared platforms: Trendyol (65625 shares); Hepsiburada (60511 shares); YouTube (5698 shares); Trendyolmilla (2011 shares); Shopier (1788 shares); Amazon (1659 shares); N11 (1640 shares); whatsapp.com (1520 shares); google.com (709 shares); Bubilet (605 shares); temu.com (603 shares); Boyner (443 shares); kitapyurdu.com (335 shares); ozgeozgenc.com (296 shares); allfl.link (294 shares); Zara (267 shares); Biletinial (265 shares); kick.com (206 shares); Biletix (199 shares); sahibinden.com (194 shares)

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