# Brand of the Day: kitapyurdu.com

**kitapyurdu.com grew its creators 11×. It leads the conversation with 61.3%.**

Sunday 1 November 2026 · last week, 25–31 October · Instagram, Turkey · from the 55,000+ creators Starlecta tracks. Free to use, no account needed.

- **121:** creators shared kitapyurdu.com (11 the week before)
- **+1633%:** contents: 416 vs 24
- **25M:** estimated story views (modelled)
- **3.7K:** Reel plays, measured on 1 of 3 Reels

## Share of the conversation · shopping platforms, last week

| Platform | Share | vs week before | Creators |
| --- | ---: | ---: | ---: |
| **kitapyurdu.com** | 61.3% | −3.6 pt | 121 |
| dr.com.tr | 20.0% | +1.1 pt | 50 |
| idefix.com | 18.7% | +2.5 pt | 19 |

idefix.com went from 16% to 19% in one week.

## Against competitors · last week

kitapyurdu.com's creators have the highest average quality score: 61.8.

### Reel plays, measured

- kitapyurdu.com · 3 Reels: 3.7K

Median per Reel: kitapyurdu.com 3,726

### Likes + comments on Posts and Reels

- kitapyurdu.com · 4: 1,119

### Average creator quality (0–100)

- kitapyurdu.com: 61.8
- dr.com.tr: 57.1

## Who they reached · last week

Three in four are women; more than half are 25–34.

### Gender

- Women: 78.6%
- Men: 21.4%

### Age

- 25–34: 55.5%
- 18–24: 24.0%
- 35+: 20.5%

### City

- İstanbul: 23.3%
- İzmir: 10.0%
- Ankara: 9.0%

### Audience interests

- Turkish home cooking: 7.3%
- Motherhood: 5.0%

Commenters of 102 of the 121 sharing creators; 97.1% in Turkey.

## Creators who post your rivals, not you

38

## Who moved last week

- new to kitapyurdu.com: 114
- came from rivals: 0
- left for rivals: 0

## Loyalty · shared only kitapyurdu.com

80.2%. 97 of 121 creators shared no rival; 24 also shared a rival.

## Who carries the brand

58 repeat creators delivered 84.9% of the contents; one creator posted 24 times.

- Macro: 59
- Micro: 43
- Nano: 10
- Mega: 9

## Best day · Thursday 29 October

75 stories in one day, more than all the contents of the week before (24).

- [See the 38 creators in the panel](https://starlecta.com/en/demo-request)
- [How we measure](https://starlecta.com/en/methodology.md)
- [Previous day's brand](https://starlecta.com/en/brand-of-the-day/2026-10-31.md)

Related: [Trend Cloud](https://starlecta.com/en/tools/trend-cloud.md), [free tools](https://starlecta.com/en/tools.md), [methodology](https://starlecta.com/en/methodology.md).

## Earlier days

- [31 Oct 2026 · Emsan](https://starlecta.com/en/brand-of-the-day/2026-10-31.md): Emsan grew its creators 5×. It holds 20.5%, rank 2 of 9.
- [30 Oct 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-10-30.md): kitapyurdu.com grew its creators 7×. It leads the conversation with 64.8%.
- [29 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-29.md): BioBellinda went from none to 74 creators. It holds 35.0%, rank 2 of 9.
- [28 Oct 2026 · NIVOSHE](https://starlecta.com/en/brand-of-the-day/2026-10-28.md): NIVOSHE grew its creators 6×. It leads the conversation with 78.4%.
- [27 Oct 2026 · Dyson](https://starlecta.com/en/brand-of-the-day/2026-10-27.md): Dyson grew its creators 6×. It leads the conversation with 49.0%.
- [26 Oct 2026 · MAMAAURA](https://starlecta.com/en/brand-of-the-day/2026-10-26.md): MAMAAURA went from none to 40 creators. It leads the conversation with 92.2%.

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