# Brand of the Day: MAMAAURA

**45 creators shared MAMAAURA last week. It leads the conversation with 86.5%.**

Monday 26 October 2026 · last week, 19–25 October · Instagram, Turkey · from the 55,000+ creators Starlecta tracks. Free to use, no account needed.

- **45:** creators shared MAMAAURA
- **31M:** estimated story views (modelled)
- **1:** Reel · plays not measured yet

## Share of the conversation · brands, last week

| Brand | Share | Creators |
| --- | ---: | ---: |
| **MAMAAURA** | 86.5% | 45 |
| Mustela | 9.0% | 8 |
| Biobaby | 3.4% | 3 |
| Weleda | 1.1% | 1 |
| Incia | 0.0% | 0 |
| Sebamed | 0.0% | 0 |

## Who they reached · last week

Four in five are women; more than half are 25–34.

### Gender

- Women: 84.8%
- Men: 15.2%

### Age

- 25–34: 56.6%
- 18–24: 27.2%
- 35+: 16.2%

### City

- İstanbul: 22.5%
- İzmir: 10.6%
- Ankara: 8.8%

### Audience interests

- Family lifestyle: 5.8%
- Motherhood: 5.3%

Commenters of 44 of the 45 sharing creators; 98.0% in Turkey.

## Creators who post your rivals, not you

11

## Loyalty · shared only MAMAAURA

97.8%. 44 of 45 creators shared no rival; 1 also shared a rival.

## Who carries the brand

30 repeat creators delivered 80.5% of the contents; one creator posted 3 times.

- Macro: 26
- Mega: 12
- Micro: 5
- Nano: 2

## Best day · Wednesday 21 October

32 stories in one day.

- [See the 11 creators in the panel](https://starlecta.com/en/demo-request)
- [How we measure](https://starlecta.com/en/metrics.md)
- [Every day of October 2026](https://starlecta.com/en/brand-of-the-day/2026-10.md)

## Earlier days

- [2 Nov 2026 · CeraVe](https://starlecta.com/en/brand-of-the-day/2026-11-02.md): 93 creators shared CeraVe last week. It leads the conversation with 86.8%.
- [1 Nov 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-11-01.md): 121 creators shared kitapyurdu.com last week. It leads the conversation with 61.3%.
- [31 Oct 2026 · Emsan](https://starlecta.com/en/brand-of-the-day/2026-10-31.md): 127 creators shared Emsan last week. It holds 16.4%, rank 4 of 9.
- [30 Oct 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-10-30.md): 102 creators shared kitapyurdu.com last week. It leads the conversation with 64.8%.
- [29 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-29.md): 81 creators shared BioBellinda last week. It holds 26.8%, rank 2 of 9.
- [28 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-28.md): 77 creators shared BioBellinda last week. It holds 32.0%, rank 2 of 9.
- [27 Oct 2026 · NIVOSHE](https://starlecta.com/en/brand-of-the-day/2026-10-27.md): 64 creators shared NIVOSHE last week. It holds 44.4%, rank 2 of 7.

Related: [Trend Cloud](https://starlecta.com/en/tools/trend-cloud.md), [free tools](https://starlecta.com/en/tools.md), [methodology](https://starlecta.com/en/methodology.md).

© 2026 Starlecta. All rights reserved. Content, data and reports on this site may be shared and quoted without changes, provided Starlecta is credited as the source with a link to the original page. Edited or re-branded copies require written permission.