# Brand of the Day: NIVOSHE

**64 creators shared NIVOSHE last week. It holds 44.4%, rank 2 of 7.**

Tuesday 27 October 2026 · last week, 20–26 October · Instagram, Turkey · from the 55,000+ creators Starlecta tracks. Free to use, no account needed.

- **64:** creators shared NIVOSHE
- **13M:** estimated story views (modelled)
- **59K:** Reel plays, measured on 6 of 8 Reels

## Share of the conversation · brands, last week

| Brand | Share | Creators |
| --- | ---: | ---: |
| CALLİEL | 46.5% | 64 |
| **NIVOSHE** | 44.4% | 64 |
| GRIMELANGE | 8.0% | 14 |
| The Liva | 0.5% | 1 |
| WOU World of Unique | 0.5% | 1 |
| CHUBA | 0.0% | 0 |
| ETHIQUET | 0.0% | 0 |

## Against competitors · last week

NIVOSHE's 8 Reels out-played CALLİEL's 60.

### Reel plays, measured

- CALLİEL · 60 Reels: 1.7M
- NIVOSHE · 8 Reels: 59K

Median per Reel: CALLİEL 5,302 · NIVOSHE 6,496

### Likes + comments on Posts and Reels

- CALLİEL · 46: 11,483
- NIVOSHE · 3: 848

### Average creator quality (0–100)

- CALLİEL: 64.0
- NIVOSHE: 58.5

## Who they reached · last week

Three in four are women; half are 25–34.

### Gender

- Women: 72.7%
- Men: 27.3%

### Age

- 25–34: 49.2%
- 18–24: 28.8%
- 35+: 22.0%

### City

- İstanbul: 21.0%
- İzmir: 10.2%
- Ankara: 8.3%

### Audience interests

- Turkish home cooking: 8.3%
- Turkish cuisine: 5.2%

Commenters of 59 of the 64 sharing creators; 98.2% in Turkey.

## Creators who post your rivals, not you

79

## Loyalty · shared only NIVOSHE

98.4%. 63 of 64 creators shared no rival; 1 also shared a rival.

## Who carries the brand

13 repeat creators delivered 38.6% of the contents; one creator posted 6 times.

- Macro: 40
- Micro: 12
- Mega: 9
- Nano: 3

## Best day · Monday 26 October

34 stories in one day.

- [See the 79 creators in the panel](https://starlecta.com/en/demo-request)
- [How we measure](https://starlecta.com/en/metrics.md)
- [Previous day's brand](https://starlecta.com/en/brand-of-the-day/2026-10-26.md)
- [Every day of October 2026](https://starlecta.com/en/brand-of-the-day/2026-10.md)

## Earlier days

- [2 Nov 2026 · CeraVe](https://starlecta.com/en/brand-of-the-day/2026-11-02.md): 93 creators shared CeraVe last week. It leads the conversation with 86.8%.
- [1 Nov 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-11-01.md): 121 creators shared kitapyurdu.com last week. It leads the conversation with 61.3%.
- [31 Oct 2026 · Emsan](https://starlecta.com/en/brand-of-the-day/2026-10-31.md): 127 creators shared Emsan last week. It holds 16.4%, rank 4 of 9.
- [30 Oct 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-10-30.md): 102 creators shared kitapyurdu.com last week. It leads the conversation with 64.8%.
- [29 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-29.md): 81 creators shared BioBellinda last week. It holds 26.8%, rank 2 of 9.
- [28 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-28.md): 77 creators shared BioBellinda last week. It holds 32.0%, rank 2 of 9.
- [26 Oct 2026 · MAMAAURA](https://starlecta.com/en/brand-of-the-day/2026-10-26.md): 45 creators shared MAMAAURA last week. It leads the conversation with 86.5%.

Related: [Trend Cloud](https://starlecta.com/en/tools/trend-cloud.md), [free tools](https://starlecta.com/en/tools.md), [methodology](https://starlecta.com/en/methodology.md).

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