# Brand of the Day: Emsan

**127 creators shared Emsan last week. It holds 16.4%, rank 4 of 9.**

Saturday 31 October 2026 · last week, 24–30 October · Instagram, Turkey · from the 55,000+ creators Starlecta tracks. Free to use, no account needed.

- **127:** creators shared Emsan
- **8.6M:** estimated story views (modelled)
- **108K:** Reel plays, measured on 8 of 9 Reels

## Share of the conversation · brands, last week

| Brand | Share | Creators |
| --- | ---: | ---: |
| Karaca | 28.3% | 188 |
| Tefal | 23.2% | 167 |
| Philips | 16.6% | 122 |
| **Emsan** | 16.4% | 127 |
| Kiwi | 5.3% | 54 |
| Korkmaz | 4.5% | 40 |
| Homend | 2.4% | 20 |
| Arzum | 1.9% | 15 |
| Ninja | 1.3% | 12 |

## Against competitors · last week

Emsan's creators rank 3 of 7 on average quality score (64.4).

### Reel plays, measured

- Tefal · 28 Reels: 4.3M
- Karaca · 30 Reels: 1.2M
- Philips · 13 Reels: 1.1M
- Homend · 6 Reels: 667K
- Emsan · 9 Reels: 108K

Median per Reel: Tefal 32,058 · Karaca 8,835 · Philips 115,444

### Likes + comments on Posts and Reels

- Tefal · 26: 35,717
- Karaca · 26: 18,375
- Philips · 9: 2,397
- Emsan · 8: 1,587

### Average creator quality (0–100)

- Kiwi: 65.7
- Tefal: 65.4
- Emsan: 64.4
- Karaca: 64.3
- Philips: 62.3
- Homend: 61.8
- Korkmaz: 61.1

## Who they reached · last week

Four in five are women; more than half are 25–34.

### Gender

- Women: 82.6%
- Men: 17.4%

### Age

- 25–34: 55.3%
- 18–24: 27.4%
- 35+: 17.3%

### City

- İstanbul: 19.5%
- İzmir: 10.8%
- Ankara: 9.2%

### Audience interests

- Turkish home cooking: 7.2%
- Home decor: 5.6%

Commenters of 113 of the 127 sharing creators; 97.2% in Turkey.

## Creators who post your rivals, not you

437

## Loyalty · shared only Emsan

51.2%. 65 of 127 creators shared no rival; 62 also shared a rival.

## Who carries the brand

33 repeat creators delivered 45.0% of the contents; one creator posted 4 times.

- Micro: 67
- Macro: 46
- Nano: 11
- Mega: 3

## Best day · Friday 30 October

47 stories in one day.

- [See the 437 creators in the panel](https://starlecta.com/en/demo-request)
- [How we measure](https://starlecta.com/en/metrics.md)
- [Previous day's brand](https://starlecta.com/en/brand-of-the-day/2026-10-30.md)
- [Every day of October 2026](https://starlecta.com/en/brand-of-the-day/2026-10.md)

## Earlier days

- [2 Nov 2026 · CeraVe](https://starlecta.com/en/brand-of-the-day/2026-11-02.md): 93 creators shared CeraVe last week. It leads the conversation with 86.8%.
- [1 Nov 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-11-01.md): 121 creators shared kitapyurdu.com last week. It leads the conversation with 61.3%.
- [30 Oct 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-10-30.md): 102 creators shared kitapyurdu.com last week. It leads the conversation with 64.8%.
- [29 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-29.md): 81 creators shared BioBellinda last week. It holds 26.8%, rank 2 of 9.
- [28 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-28.md): 77 creators shared BioBellinda last week. It holds 32.0%, rank 2 of 9.
- [27 Oct 2026 · NIVOSHE](https://starlecta.com/en/brand-of-the-day/2026-10-27.md): 64 creators shared NIVOSHE last week. It holds 44.4%, rank 2 of 7.
- [26 Oct 2026 · MAMAAURA](https://starlecta.com/en/brand-of-the-day/2026-10-26.md): 45 creators shared MAMAAURA last week. It leads the conversation with 86.5%.

Related: [Trend Cloud](https://starlecta.com/en/tools/trend-cloud.md), [free tools](https://starlecta.com/en/tools.md), [methodology](https://starlecta.com/en/methodology.md).

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