# Brand of the Day: MAMAAURA

**MAMAAURA: 234 creators shared it last week. It leads the conversation with 86.9%.**

Tuesday 3 November 2026 · last week, 27 October – 2 November · Instagram, Turkey · from the 55,000+ creators Starlecta tracks. Free to use, no account needed.

- **234:** creators shared MAMAAURA
- **18M:** estimated story views (modelled)
- **334K:** Reel plays, measured on 3 of 3 Reels

## Share of the conversation · brands, last week

| Brand | Share | Creators |
| --- | ---: | ---: |
| **MAMAAURA** | 86.9% | 234 |
| Mustela | 7.3% | 27 |
| Biobaby | 2.2% | 11 |
| Sebamed | 1.8% | 8 |
| Incia | 1.0% | 5 |
| Weleda | 0.6% | 3 |

## Against competitors · last week

MAMAAURA's creators have the highest average quality score: 65.1.

### Reel plays, measured

- MAMAAURA · 3 Reels: 334K

Median per Reel: MAMAAURA 66,639

### Likes + comments on Posts and Reels

- MAMAAURA · 2: 2,212

### Average creator quality (0–100)

- MAMAAURA: 65.1
- Mustela: 64.5

## Who they reached · last week

Four in five are women; more than half are 25–34.

### Gender

- Women: 82.9%
- Men: 17.1%

### Age

- 25–34: 58.5%
- 18–24: 26.3%
- 35+: 15.3%

### City

- İstanbul: 20.7%
- İzmir: 10.2%
- Ankara: 8.8%

### Audience interests

- Motherhood: 5.7%
- Turkish home cooking: 5.4%

Commenters of 227 of the 234 sharing creators; 97.8% in Turkey.

## Creators who post your rivals, not you

45

## Loyalty · shared only MAMAAURA

97.0%. 227 of 234 creators shared no rival; 7 also shared a rival.

## Who carries the brand

91 repeat creators delivered 66.4% of the contents; one creator posted 13 times.

- Micro: 158
- Macro: 65
- Nano: 6
- Mega: 5

## Best day · Sunday 1 November

95 stories in one day.

- [See the 45 creators in the panel](https://starlecta.com/en/demo-request)
- [How we measure](https://starlecta.com/en/metrics.md)
- [Previous day's brand](https://starlecta.com/en/brand-of-the-day/2026-11-02.md)
- [Every day of November 2026](https://starlecta.com/en/brand-of-the-day/2026-11.md)

## Earlier days

- [2 Nov 2026 · CeraVe](https://starlecta.com/en/brand-of-the-day/2026-11-02.md): CeraVe: 93 creators shared it last week. It leads the conversation with 75.2%.
- [1 Nov 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-11-01.md): kitapyurdu.com: 121 creators shared it last week. It leads the conversation with 61.3%.
- [31 Oct 2026 · Emsan](https://starlecta.com/en/brand-of-the-day/2026-10-31.md): Emsan: 127 creators shared it last week. It holds 14.7%, rank 4 of 9.
- [30 Oct 2026 · kitapyurdu.com](https://starlecta.com/en/brand-of-the-day/2026-10-30.md): kitapyurdu.com: 102 creators shared it last week. It leads the conversation with 64.8%.
- [29 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-29.md): BioBellinda: 81 creators shared it last week. It holds 23.4%, rank 2 of 9.
- [28 Oct 2026 · BioBellinda](https://starlecta.com/en/brand-of-the-day/2026-10-28.md): BioBellinda: 77 creators shared it last week. It holds 27.9%, rank 2 of 9.
- [27 Oct 2026 · NIVOSHE](https://starlecta.com/en/brand-of-the-day/2026-10-27.md): NIVOSHE: 84 creators shared it last week. It leads the conversation with 45.8%.
- [26 Oct 2026 · MAMAAURA](https://starlecta.com/en/brand-of-the-day/2026-10-26.md): MAMAAURA: 45 creators shared it last week. It leads the conversation with 86.5%.

Related: [Trend Cloud](https://starlecta.com/en/tools/trend-cloud.md), [free tools](https://starlecta.com/en/tools.md), [methodology](https://starlecta.com/en/methodology.md).

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