# Creator quality (SQS, aggregate)

The average Starlecta Quality Score of a brand's creators; no creator's own score is shown.

## Definition

Creator quality is the average Starlecta Quality Score (SQS), from 0 to 100, of the creators who shared a brand. Brand of the Day shows this average only; the score of a named creator is not part of it.

## How it is computed

- SQS is a calculated value with its own definition on the method page. Most components are an exact percentile rank against peers.
- For engagement, Story activity and sentiment the peers are the same category first. Real audience, loyal commenters and growth are ranked against the follower tier.
- The engagement component is the overall engagement rate, which is scored; the Reel-only rate is shown on profiles and never scored.
- The page shows the mean over the brand's creators and how many creators it rests on.

## Limits

- A brand row appears only when enough of its creators have a score; a brand that has too few creators with a score is left out of the head-to-head.
- It is an average of a calculated score, not a measurement, and it says nothing about any one creator.
- The Starlecta Quality Score is not part of the public tools for named creators.

## Example

A brand whose creators score 63.2 on average sits just below a rival at 64.8: the page reads "Average creator quality (0–100)" with both averages.

## Related metrics

- [Engagement rate](https://starlecta.com/en/metrics/engagement-rate.md)
- [Follower tiers](https://starlecta.com/en/metrics/follower-tiers.md)
- [All metrics](https://starlecta.com/en/metrics.md)
- [Full method](https://starlecta.com/en/methodology/brand-tracking.md)
- [Brand of the Day](https://starlecta.com/en/brand-of-the-day.md)

- **Last updated:** 2 November 2026

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