# Loyalty

How many of a brand's creators shared only that brand, and how many also shared a rival.

## Definition

Loyalty counts the creators who shared the brand in the week and shared none of its rivals, against those who also shared a rival.

## How it is computed

- It uses the same link and tag evidence and the same set of rivals as the rest of the comparison.
- Brand of the Day gives one line: how many of the creators shared no rival, and how many also shared a rival.
- The share of creators who shared only the brand is shown as a percentage.

## Limits

- It counts creators, not contents, and not how often each creator shared.
- Who they are stays in the panel: the public page holds no creator's name.
- It depends on the set of rivals chosen for the brand.

## Example

300 creators shared the brand: 90 shared no rival and 210 also shared a rival, so loyalty reads 30% shared only the brand.

## Related metrics

- [Movement](https://starlecta.com/en/metrics/movement.md)
- [Share of the conversation](https://starlecta.com/en/metrics/share-of-conversation.md)
- [All metrics](https://starlecta.com/en/metrics.md)
- [Full method](https://starlecta.com/en/methodology.md)
- [Brand of the Day](https://starlecta.com/en/brand-of-the-day.md)

- **Last updated:** 2 November 2026

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