# Movement

Which creators were new to a brand last week, which came from rivals and which left for rivals.

## Definition

Movement compares the creators who shared a brand in the week with the week before and counts three groups: new to the brand, came from rivals, and left for rivals.

## How it is computed

- It uses the same link and tag evidence, the same set of rivals and the same two weeks as loyalty.
- New to the brand, came from rivals and the creators who shared both partition the week's creators; left for rivals is counted from the same sets.
- Brand of the Day shows the three counts.

## Limits

- A creator who moved in a way that none of the groups describes is counted in none of them.
- The names stay in the panel: the public page holds counts only.
- It depends on the set of rivals chosen for the brand.

## Example

181 creators new to the brand, 81 came from rivals and 4 left for rivals in the week.

## Related metrics

- [Loyalty](https://starlecta.com/en/metrics/loyalty.md)
- [Share of the conversation](https://starlecta.com/en/metrics/share-of-conversation.md)
- [All metrics](https://starlecta.com/en/metrics.md)
- [Full method](https://starlecta.com/en/methodology.md)
- [Brand of the Day](https://starlecta.com/en/brand-of-the-day.md)

- **Last updated:** 2 November 2026

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