{
  "report": {
    "title": "Influencer Marketing Competitive Analysis · Hair care",
    "sector": "Hair care",
    "language": "en",
    "period_start": "2026-10-19",
    "period_end": "2026-10-25",
    "population": "Starlecta tracked Turkish Instagram creator accounts",
    "url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
    "formats": {
      "json": "https://starlecta.com/en/research/turkey/hair-care/2026-w43/data.json",
      "csv": "https://starlecta.com/en/research/turkey/hair-care/2026-w43/data.csv"
    },
    "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
    "report_version": "2026-10-30",
    "counters_read": "2026-10-29"
  },
  "notes": [
    "A brand mention is not a paid partnership. Counts are creator posts, reels and stories that name the brand; they do not confirm a paid collaboration.",
    "The universe is not all of Instagram; absolute volumes are a lower bound. The number of tracked accounts grew over the last 9 weeks; weekly trends show direction. Based on creator posts that name the brand; not confirmation of a paid collaboration.",
    "measurement_type: observed = counted or measured on tracked accounts; modelled = story views, a model output and not a platform counter; estimated = reach. Never add modelled or estimated values to observed counts or to each other.",
    "A content naming more than one brand is counted for each of them, so brand rows can add up to more than report_contents.",
    "The report rounds median reels plays of 10,000 or more to 0.1 K; median_reels_plays carries that rounded figure in plays.",
    "Rows with basis panel_view are counted the way the panel's comparison tabs count (catalogue matching), not with the report's brand matching, so they differ from the report's own counts by design. For them sample_size is the number of items that carry the counter."
  ],
  "records": [
    {
      "metric": "report_contents",
      "label": "Contents naming a brand (unique)",
      "brand": null,
      "basis": "report",
      "value": 214,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "report_creators",
      "label": "Creators (distinct accounts)",
      "brand": null,
      "basis": "report",
      "value": 151,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "report_brands",
      "label": "Brands covered",
      "brand": null,
      "basis": "report",
      "value": 4,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "Contents, 7 days",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 92,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Creators",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 74,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story share of contents",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 89,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels share of contents",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 11,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
      "label": "Post share of contents",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Macro+mega creator share of contents",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Repeat creator share of contents",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 39.1,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Ad disclosure share (posts and reels)",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 100,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 10,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Co-authored post share",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 1.1,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Median reels plays",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 1734,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 8,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
      "label": "Median engagement rate, reels (per play)",
      "brand": "Herbal Essences",
      "basis": "report",
      "value": 6.53,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 8,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "Contents, 7 days",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 70,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Creators",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 42,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story share of contents",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 83,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels share of contents",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 13,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
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      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
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      "brand": "Bioxcin",
      "basis": "report",
      "value": 4,
      "unit": "percent",
      "measurement_type": "observed",
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      "period_start": "2026-10-19",
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      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Macro+mega creator share of contents",
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      "basis": "report",
      "value": 31.4,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
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      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Repeat creator share of contents",
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      "value": 58.6,
      "unit": "percent",
      "measurement_type": "observed",
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      "period_start": "2026-10-19",
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      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Ad disclosure share (posts and reels)",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 83.3,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 12,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Co-authored post share",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 2.9,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Median reels plays",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 4029,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 7,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_post",
      "label": "Median engagement rate, posts (per follower)",
      "brand": "Bioxcin",
      "basis": "report",
      "value": 2.89,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 1,
      "period_start": "2026-10-19",
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      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
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      "value": 1.73,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 7,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "Contents, 7 days",
      "brand": "Pantene",
      "basis": "report",
      "value": 43,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
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      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Creators",
      "brand": "Pantene",
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      "value": 41,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
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      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story share of contents",
      "brand": "Pantene",
      "basis": "report",
      "value": 44,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels share of contents",
      "brand": "Pantene",
      "basis": "report",
      "value": 51,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
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      "brand": "Pantene",
      "basis": "report",
      "value": 5,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Macro+mega creator share of contents",
      "brand": "Pantene",
      "basis": "report",
      "value": 2.3,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Repeat creator share of contents",
      "brand": "Pantene",
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      "value": 9.3,
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    },
    {
      "metric": "panel_reach",
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      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
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    },
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      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
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    },
    {
      "metric": "panel_reel_contents",
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      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_plays",
      "label": "Panel view: reel plays (measured)",
      "brand": "Pantene",
      "basis": "panel_view",
      "value": 2929716,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 20,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_likes_comments",
      "label": "Panel view: likes + comments (measured)",
      "brand": "Pantene",
      "basis": "panel_view",
      "value": 26971,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": 17,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_views",
      "label": "Panel view: story views (modelled)",
      "brand": "Pantene",
      "basis": "panel_view",
      "value": 291382,
      "unit": "views",
      "measurement_type": "modelled",
      "sample_size": 19,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reach",
      "label": "Panel view: reach (estimate)",
      "brand": "Pantene",
      "basis": "panel_view",
      "value": 61786,
      "unit": "count",
      "measurement_type": "estimated",
      "sample_size": 22,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_contents",
      "label": "Panel view: contents",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 12,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_contents",
      "label": "Panel view: story contents",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 1,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_post_contents",
      "label": "Panel view: post contents",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 2,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_contents",
      "label": "Panel view: reel contents",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 9,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_plays",
      "label": "Panel view: reel plays (measured)",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 938129,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 9,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_likes_comments",
      "label": "Panel view: likes + comments (measured)",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 98607,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": 9,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_views",
      "label": "Panel view: story views (modelled)",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 12272,
      "unit": "views",
      "measurement_type": "modelled",
      "sample_size": 1,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reach",
      "label": "Panel view: reach (estimate)",
      "brand": "Urban Care",
      "basis": "panel_view",
      "value": 263371,
      "unit": "count",
      "measurement_type": "estimated",
      "sample_size": 11,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tracked Turkish Instagram creator accounts",
      "methodology_url": "https://starlecta.com/en/methodology/brand-tracking",
      "source_url": "https://starlecta.com/en/research/turkey/hair-care/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    }
  ]
}