# Influencer campaign brief checklist and content planner

Pick a goal, a scale and a category. The planner suggests how many creators to use in each follower tier and how many posts, Stories and Reels each one delivers, then adds up the content. The mix is an editable starting template, not a benchmark and not a forecast. It has no cost data and shows no amounts of money.

- [Campaign content planner](https://starlecta.com/en/tools/campaign-content-planner)

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## Method

- The suggested tier mix is Starlecta's planning starting template. It was chosen editorially, not measured and not taken from a benchmark. Every number can be changed under Edit details.
- Awareness: Focused 5 (1 Mega, 2 Macro, 2 Micro); Balanced 12 (1 Mega, 3 Macro, 8 Micro); Broad 25 (2 Mega, 6 Macro, 17 Micro). Each creator: posts 0, Reels 1, Stories 3 per 2 weeks.
- Engagement: Focused 5 (2 Macro, 3 Micro); Balanced 12 (3 Macro, 9 Micro); Broad 25 (1 Mega, 5 Macro, 19 Micro). Each creator: posts 1, Reels 1, Stories 2 per 2 weeks.
- Content production: Focused 5 (1 Macro, 4 Micro); Balanced 12 (2 Macro, 10 Micro); Broad 25 (4 Macro, 21 Micro). Each creator: posts 1, Reels 2, Stories 1 per 2 weeks.
- Product launch: Focused 5 (1 Mega, 1 Macro, 3 Micro); Balanced 12 (1 Mega, 3 Macro, 8 Micro); Broad 25 (2 Mega, 6 Macro, 17 Micro). Each creator: posts 1, Reels 1, Stories 4 per 2 weeks.
- Duration: 4 weeks doubles the Stories per creator. Posts and Reels per creator stay the same.
- Content count = creators x (posts + Stories + Reels), summed over the tiers. These are exact sums of the numbers in the plan.
- Optional step: with your own engagement rate and Story view ratio, and a typical follower count per tier, the planner shows a modelled range for interactions and for Story views. The step is empty by default and the two ranges are never added together.
- Tier ranges follow Starlecta's benchmark: Nano under 10K, Micro 10K to 100K, Macro 100K to 1M, Mega 1M and above followers.

## Questions

### Does the planner give a campaign cost?

No. It counts content and suggests a creator mix. It has no cost data and shows no amounts of money.

### Where does the suggested creator mix come from?

From a planning template that Starlecta chose for each goal and scale. It is not measured and it is not a benchmark. Change any number under Edit details.

### Where do the rate assumptions come from?

From you. The planner fills in no default rates. Use ranges from your own past campaigns. For measured figures of specific creators, see the Starlecta sample reports or ask for a demo.

## Related

- [Engagement rate](https://starlecta.com/en/methods/engagement.md)
- [Story estimate](https://starlecta.com/en/methods/story-estimate.md)
- [How an agency prepares a sector competitor brief on Instagram](https://starlecta.com/en/guides/agency-sector-competitor-brief.md)
- [Engagement rate calculator](https://starlecta.com/en/tools/engagement-rate-calculator.md)
- [Story views estimator](https://starlecta.com/en/tools/story-views-estimator.md)

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