--- kind: use_case lang: en use_case: dyson period_start: 2026-10-03 period_end: 2026-11-01 published: 2026-11-02 --- # Brand Deep Dive: Dyson *5 connected reports on one brand · 3 October 2026 – 1 November 2026* > **Licence:** © 2026 Starlecta FZCO. All rights reserved. You may quote the data and figures with a citation to Starlecta and this page's address, and share the report unchanged with the Starlecta logo and attribution. Any other use, including edited or re-branded copies, needs written permission (starlecta.com/en/terms). **565 creators shared Dyson in 30 days; 58 show clear collaboration evidence** Reports on Dyson across Turkish Instagram, 3 October to 1 November 2026: the brand, the creators who shared it, the most viewed content, the sector's most viewed Reels and the comparison with nine rivals. Dyson Reels gathered 41.0M Instagram views. - **show clear collaboration evidence:** 58 (of 565 creators) - **Instagram views on Dyson Reels:** 41.0M (302 Reels, read 2 Nov 2026) - **home electronics Reels above 1M views:** 16 (27.5M views, 19 brands) - **of the 30 top home electronics Reels:** 11 (are Dyson's) 565 creators shared Dyson in 30 days: 58 of them show clear collaboration evidence, 289 a strong signal and 218 a mention. 233 of them published Reels; their Dyson Reels gathered 41.0M Instagram views, and the most viewed one 2.6M. Around the brand sits its sector. In the same 30 days 16 home and personal-care electronics Reels passed 1M views, 27.5M views in total across 19 brands. Dyson is first in that set by count and by views, with 9 of the Reels and 52.7% of the views, and holds 11 of the sector's 30 most viewed Reels. > **How to read the influencer list.** This list shows the creators who shared Dyson content in the last 30 days; each card states the type of evidence for the post. The 'Strong signal' and 'Mention' classes are not confirmation of a paid collaboration. Only Instagram's paid-partnership label is the brand's own declaration. News, discount and shop accounts (78) were not added to the list. ## Reports in this deep dive ### Part 1: [Brand report](https://starlecta.com/en/use-cases/dyson/brand-report.md) *Brand report* · Dyson's influencer posts against the other tracked brands. Dyson's influencer posts against the other tracked brands: formats and timing, the pool of creators, the audience, category share, performance and quality scores by follower tier, and three actions. - **brands compared:** 10 (same period, same method) - **verified posts in the compared set:** 2,384 - **verified Dyson posts:** 1,054 (635 accounts, the brand report's own base) - **Dyson's share of those posts:** 44% (first, ahead of Philips (32%)) [Download PDF](https://starlecta.com/reports/use-cases/dyson/Starlecta_Dyson_Brand_Report_30d.pdf) · 18 pages · 1.7 MB ### Part 2: [Influencer list](https://starlecta.com/en/use-cases/dyson/influencer-list.md) *Influencer list* · Every creator who shared Dyson, with the evidence behind each post. Every creator who shared Dyson, in three classes (collaboration evidence, strong signal, mention), with the evidence behind each post and the campaign and product-line hashtags. - **creators shared Dyson:** 565 (in 30 days) - **show clear collaboration evidence:** 58 (of 565 creators) - **show a strong signal:** 289 (of 565 creators) - **published Dyson Reels:** 233 (of 565 creators) [Download PDF](https://starlecta.com/reports/use-cases/dyson/Starlecta_Dyson_Influencer_List_30d.pdf) · 43 pages · 2.8 MB ### Part 3: [Most viewed Dyson Reels and stories](https://starlecta.com/en/use-cases/dyson/most-viewed-reels-and-stories.md) *Top content* · The most viewed Dyson Reels, the most engaged posts and the story posts. The 30 most viewed Dyson Reels with their Instagram views and evidence, the 7 posts with the most engagement and the first 40 of 580 story posts. - **views on the top Dyson Reel:** 2.6M (Instagram views) - **views on the 30 top Dyson Reels:** 23.7M - **Dyson Reels ranked by views:** 302 (each with a recorded view count) - **Dyson story posts:** 580 (the first 40 are listed) [Download PDF](https://starlecta.com/reports/use-cases/dyson/Starlecta_Dyson_Most_Viewed_Reels_and_Stories_30d.pdf) · 8 pages · 0.7 MB ### Part 4: [Most viewed home electronics content](https://starlecta.com/en/use-cases/dyson/home-electronics-most-viewed-content.md) *Sector analysis* · The home electronics Reels above 1M views and the patterns behind them. The 16 home and personal-care electronics Reels above 1M views by brand, segment, sector and content type, the label and ad-disclosure shares, the patterns behind the top Reels read from their video and speech, and what they mean for Dyson. - **home electronics Reels above 1M views:** 16 (19 brands) - **Instagram views in total:** 27.5M - **Dyson's share of those views:** 52.7% (first by views) - **of the 30 top home electronics Reels:** 11 (are Dyson's) [Download PDF](https://starlecta.com/reports/use-cases/dyson/Starlecta_Home_Electronics_Most_Viewed_Content_30d.pdf) · 13 pages · 0.7 MB ### Part 5: [Competitor analysis](https://starlecta.com/en/use-cases/dyson/competitor-analysis.md) *Competitor analysis* · Dyson against its rivals on Instagram, with a profile of each brand. Dyson against Philips, Roborock, Braun, Kärcher, Dreame, Bissell, Shark, Arnica, Fakir: share, formats, the creator pool, ad disclosure, creative and communication on Instagram, with a profile of each brand. - **brands compared:** 10 (Dyson and its rivals, 30 days) - **posts mentioning a brand:** 2,500 (1,149 accounts) - **Dyson posts, Reels and stories:** 1,062 (the largest volume, the competitor analysis' own base) - **median Dyson Reel views:** 29,476 (first recorded count; Roborock 66,569) [Download PDF](https://starlecta.com/reports/use-cases/dyson/Starlecta_Competitor_Analysis_Dyson_30d.pdf) · 41 pages · 4.1 MB ## Campaign and product-line hashtags - **creators used #dysonileiyibak:** 7 (of 565 creators) - **creators used #dysonrutinim:** 7 (of 565 creators) - **creators used #dysonairwrap:** 37 (product-line hashtag) ## Ad strategy - **of 1M+ home electronics Reels carry an ad disclosure:** 37.5% (of 16 Reels) - **carry Instagram's paid-partnership label:** 6.2% (1 of 16 Reels) - **of Dyson posts and Reels carry an ad disclosure:** 36.0% (353 posts and Reels; Dreame 73.3%) Starlecta builds this from your brand's own data: choose the brand and the period and the reports follow. 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