--- kind: use_case lang: en use_case: samsung period_start: 2026-08-04 period_end: 2026-11-01 published: 2026-11-02 --- # Brand Deep Dive: Samsung *5 connected reports on one brand · 4 August 2026 – 1 November 2026* > **Licence:** © 2026 Starlecta FZCO. All rights reserved. You may quote the data and figures with a citation to Starlecta and this page's address, and share the report unchanged with the Starlecta logo and attribution. Any other use, including edited or re-branded copies, needs written permission (starlecta.com/en/terms). **347 creators shared Samsung in 90 days; 175 show clear collaboration evidence** Reports on Samsung across Turkish Instagram, 4 August to 1 November 2026: the brand, the creators who shared it, the most viewed content, the brand comparison and ad strategy. Samsung Reels gathered 284.1M Instagram views. - **show clear collaboration evidence:** 175 (of 347 creators) - **tag Samsung as sponsor:** 7 (Instagram paid-partnership label) - **Instagram views on Samsung Reels:** 284.1M (418 Reels, read 2 Nov 2026) - **technology Reels above 1M views:** 183 (830.6M views, 39 brands) 347 creators shared Samsung in 90 days, and 175 of them show clear collaboration evidence. 7 of them tagged @samsungturkiye as sponsor on Instagram's paid-partnership label. Their Samsung Reels gathered 284.1M Instagram views, and the most viewed one 40.9M. Around the brand sits its sector. In the same 90 days 183 technology Reels passed 1M views, 830.6M views in total across 39 brands. Samsung is first by views in that set with 27.3% and holds 14 of the set's 30 most viewed Reels. > **How to read the influencer list.** This list shows the creators who shared Samsung content in the last 90 days; each card states the type of evidence for the post. The 'Strong signal' and 'Mention' classes are not confirmation of a paid collaboration. Only Instagram's paid-partnership label is the brand's own declaration. News, discount and shop accounts (51) were not added to the list. ## Reports in this deep dive ### Part 1: [Brand report](https://starlecta.com/en/use-cases/samsung/brand-report.md) *Brand report* · Samsung's influencer posts against the other tracked brands. Samsung's influencer posts against the other tracked brands: formats and timing, the pool of creators, the audience, category share, performance and quality scores, and three actions. - **brands compared:** 9 (same period, same method) - **verified posts in the compared set:** 4,134 - **verified Samsung posts:** 936 (the brand report's own base) - **Samsung's share of those posts:** 23% (second after Apple (31%)) [Download PDF](https://starlecta.com/reports/use-cases/samsung/Starlecta_Samsung_Brand_Report_90d.pdf) · 18 pages · 1.7 MB ### Part 2: [Influencer list](https://starlecta.com/en/use-cases/samsung/influencer-list.md) *Influencer list* · Every creator who shared Samsung, with the evidence behind each post. Every creator who shared Samsung, in three classes (collaboration evidence, strong signal, mention), with the evidence behind each post, the campaign hashtags and the 7 creators who tag Samsung as sponsor. - **creators shared Samsung:** 347 (in 90 days) - **show clear collaboration evidence:** 175 (of 347 creators) - **tag Samsung as sponsor:** 7 (Instagram paid-partnership label) - **active in the last 30 days:** 151 (of 347 creators) [Download PDF](https://starlecta.com/reports/use-cases/samsung/Starlecta_Samsung_Influencer_List_90d.pdf) · 29 pages · 1.9 MB ### Part 3: [Most viewed Samsung Reels and stories](https://starlecta.com/en/use-cases/samsung/most-viewed-reels-and-stories.md) *Top content* · The most viewed Samsung Reels, the most engaged posts and the story posts. The 30 most viewed Samsung Reels with their Instagram views and evidence, the 10 posts with the most engagement and the first 40 of 394 story posts. - **views on the top Samsung Reel:** 40.9M (Instagram views) - **views on the 30 top Samsung Reels:** 227.1M - **of the top 30 tag Samsung as sponsor:** 5 (paid-partnership label) - **Samsung story posts:** 394 (the first 40 are listed) [Download PDF](https://starlecta.com/reports/use-cases/samsung/Starlecta_Samsung_Most_Viewed_Reels_and_Stories_90d.pdf) · 8 pages · 0.7 MB ### Part 4: [Most viewed technology content](https://starlecta.com/en/use-cases/samsung/tech-most-viewed-content.md) *Sector analysis* · The technology Reels above 1M views and the patterns behind them. The 183 technology Reels above 1M views by brand, segment, sector and content type, the label and ad-disclosure shares, the patterns behind the top Reels and what they mean for Samsung. - **technology Reels above 1M views:** 183 (39 brands) - **Instagram views in total:** 830.6M - **Samsung's share of those views:** 27.3% (first by views) - **of the 30 top technology Reels:** 14 (are Samsung's) [Download PDF](https://starlecta.com/reports/use-cases/samsung/Starlecta_Tech_Most_Viewed_Content_90d.pdf) · 13 pages · 0.7 MB ### Part 5: [Competitor analysis](https://starlecta.com/en/use-cases/samsung/competitor-analysis.md) *Competitor analysis* · Samsung against its rivals on Instagram, with a profile of each brand. Samsung against Apple, Huawei, DJI, Xiaomi, Casio, Lenovo, Anker, JBL: share, formats, the creator pool, ad disclosure, creative and communication on Instagram, with a profile of each brand. - **brands compared:** 9 (Samsung and its rivals, 90 days) - **posts mentioning a brand:** 5,157 (1,379 accounts) - **Samsung posts, Reels and stories:** 985 (from 397 accounts, the competitor analysis' own base) - **median Samsung Reel views:** 41,768 (first recorded count, the panel's highest) [Download PDF](https://starlecta.com/reports/use-cases/samsung/Starlecta_Competitor_Analysis_Samsung_90d.pdf) · 42 pages · 4.6 MB ## Campaign hashtags - **creators used #iswitchedtosamsung:** 122 (of 347 creators) - **creators used #galaxyzfold8:** 109 (of 347 creators) - **creators used #teamgalaxy:** 91 (of 347 creators) ## Ad strategy - **of 1M+ technology Reels carry an ad disclosure:** 56.3% (of 183 Reels) - **carry Instagram's paid-partnership label:** 9.8% (18 Reels) - **of the labelled Reels are Samsung's:** 8 (of 18) Starlecta builds this from your brand's own data: choose the brand and the period and the reports follow. [Run the same deep dive on your competitor](https://starlecta.com/en/demo-request) © 2026 Starlecta. All rights reserved. Content, data and reports on this site may be shared and quoted without changes, provided Starlecta is credited as the source with a link to the original page. Edited or re-branded copies require written permission.