---
kind: use_case_report
lang: en
use_case: samsung
report: management-report
period_start: 2026-08-04
period_end: 2026-11-01
pdf: https://starlecta.com/reports/use-cases/samsung/Starlecta_Samsung_Management_Report_4Aug-1Nov.pdf
---

# Management Report: Samsung

*Part 6 of 6 · Samsung brand intelligence set · 4 August 2026 – 1 November 2026*

> **Licence:** © 2026 Starlecta FZCO. All rights reserved. You may quote the data and figures with a citation to Starlecta and this page's address, and share the report unchanged with the Starlecta logo and attribution. Any other use, including edited or re-branded copies, needs written permission (starlecta.com/en/terms).

> The creators named here are the accounts that published the content. Only Instagram's paid-partnership label confirms that a post is a collaboration.

Decisions, figures and recommendations in four pages: the period in numbers, the creators Samsung works with, its most viral content and where it stands against its rivals, with three takeaways. Samsung holds 18.9% of the content across 9 brands.

- **of content among the compared brands:** 18.9% (second, after Apple; 9 brands)
- **creators shared Samsung:** 347 (news, deal and shop accounts left out)
- **Instagram views on Samsung Reels:** 284.1M (418 Reels, read 2 Nov 2026)
- **technology Reels above 1M views are Samsung's:** 30 (of 183 Reels, 39 brands)

[Download PDF](https://starlecta.com/reports/use-cases/samsung/Starlecta_Samsung_Management_Report_4Aug-1Nov.pdf) · 4 pages · 0.1 MB · [Slides (16:9)](https://starlecta.com/reports/use-cases/samsung/Starlecta_Samsung_Management_Report_Slides_4Aug-1Nov.pdf) · 7 pages · 0.1 MB

[Brand Intelligence: Samsung](https://starlecta.com/en/use-cases/samsung.md) · Previous part: [Part 5, Competitor analysis](https://starlecta.com/en/use-cases/samsung/competitor-analysis.md)

## Starlecta · Management Report · Samsung · 4 Aug – 1 Nov 2026

Samsung · 4 Aug – 1 Nov 2026

### Page 1: Samsung · Management Report

*4 Aug – 1 Nov 2026 · Instagram, Turkey · 9 brands · views read 2 Nov 2026*

**Bottom line.** Samsung is second to Apple with 18.9% of the content across 9 brands, but its Reel median of 41,768 is more than twice Apple's (18,855) and it leads viral tech views (27.3%). **Next step: take the sketch and single-feature model beyond phones to other Galaxy products.**

- **Share of content** · 18.9% · second after Apple
- **Creators** · 347 · excl. news, deal, shop accounts
- **Collaboration evidence** · 175 creators · 50.4% of 347 creators
- **Paid partnership label** · 7 creators · @samsungturkiye as sponsor, 10 posts
- **Reel views** · 284M · 418 Reels, read on Instagram
- **Median Reel views** · 41,768 · Apple 18,855
- **1 million+ tech Reels** · 30 / 183 · 27.3% of views, highest
- **Ad disclosure** · 55.4% · posts and Reels; Apple 17.7%

#### Four questions, short answers

- **Who does it work with?** 175 / 347 creators · 175 show collaboration evidence; 7 name @samsungturkiye in the paid partnership label, 151 active in the last 30 days.
- **Samsung's most viral post** 40,932,902 views · @yunuscanpolat's #iSwitchedToSamsung sketch leads; Samsung's 30 most-viewed Reels reached 227,055,336 views.
- **Most viral in tech** 27.3% share of views · Samsung leads views among 183 tech Reels above 1 million; the top single video is a DJI-mic cooking clip.
- **Against rivals** 41,768 median views · Apple leads on volume (2,205 content pieces), but Samsung's Reel median is over twice Apple's (18,855).

#### Three takeaways

1. **Go beyond phones:** all 15 Samsung Reels in the top 50 are Galaxy Z Fold8/Flip8.
2. **Use the label consistently:** 22 of Samsung's 30 1M+ Reels carry no paid partnership label.
3. **Co-publish launches:** Huawei co-authors 19 rows with its brand account, Samsung 1.

### Page 2: Which creators does Samsung actively work with? Reels and stories

#### Three layers: label, evidence, recency · Influencer List

- **Paid partnership label** · 7 creators · 10 posts, the brand's own confirmation
- **Collaboration evidence** · 175 creators · 169 posted Reels, 93 stories
- **Active, last 30 days** · 151 creators · on or after 3 Oct 2026
- **Stories** · 210 creators · 394 stories posted

#### Reels: collaborators by total views · Influencer List

| Creator | Reel views · tier |
|---|---|
| @yunuscanpolat | 41.1M · Mega |
| @yasarcankocaaslan | 40.4M · Macro |
| @hamzaibac | 24.4M · Macro |
| @erayozkenar | 16.5M · Macro |
| @okanyontar | 10.3M · Macro |
| @aylizyasar | 10.1M · Macro |
| @derevclara | 9.9M · Macro |
| @tunatavus | 9.5M · Mega |

#### Stories: most active collaborators · Influencer List

| Creator | Stories · tier |
|---|---|
| @socratesdergi | 13 · Macro |
| @cankatko | 7 · Macro |
| @erugurlu | 7 · Micro |
| @salihyolusever | 6 · Macro |
| @merdankocaoglu | 4 · Macro |
| @ozgurcetin | 4 · Micro |
| @derevclara | 3 · Macro |
| @talyanisariii | 3 · Micro |

#### Tier mix, 347 creators · Influencer List

| Tier | Creators |
|---|---|
| Nano | 21 |
| Micro | 133 |
| Macro | 160 |
| Mega | 33 |

Campaign tags: #iswitchedtosamsung 122, #galaxyzfold8 109, #teamgalaxy 91 creators. · Influencer List

### Page 3: Most viral content: Samsung and tech

#### Most viewed Samsung Reels · Most Viewed Reels and Stories

| Creator | Views · tier |
|---|---|
| @yunuscanpolat | 40,932,902 · Mega |
| @yasarcankocaaslan | 40,223,154 · Macro |
| @hamzaibac | 24,353,443 · Macro |
| @erayozkenar | 16,539,903 · Macro |
| @derevclara | 9,512,240 · Macro |
| @tunatavus | 9,280,784 · Mega |
| @okanyontar | 8,704,391 · Macro |
| @ulkuhilalciftciofficial | 8,633,694 · Mega |
| @atayasat | 7,711,370 · Mega |
| @benyunusyilmaz | 7,647,878 · Mega |

#### Most viewed tech Reels · Tech Most Viewed

| Creator | Views · brand |
|---|---|
| @onurwoodart | 126,594,487 · DJI |
| @asliguler | 76,726,594 · LG |
| **@yunuscanpolat** | 40,932,902 · Samsung |
| **@yasarcankocaaslan** | 40,223,154 · Samsung |
| **@hamzaibac** | 24,353,443 · Samsung |
| **@erayozkenar** | 16,539,903 · Samsung |
| @onurwoodart | 14,967,382 · DJI |
| @kafa_tv | 14,075,003 · Dyson |
| @jankovicsamet | 12,136,482 · Huawei |
| @cotoyun | 10,470,856 · PlayStation |

Sketches raise the ceiling: of Samsung's 14 Reels in the tech top 30, sketches and challenges brought 67.7% of views. · Tech Most Viewed

Tech inside non-tech content: the top two videos are not about the product and take 24.5% of the 1 million+ set. · Tech Most Viewed

### Page 4: Where does Samsung stand against its rivals?

#### Rival comparison, 9 brands · Competitor Analysis

| Brand | Share | Story share | Reels share | Ad disclosure | Median Reel views | ER/view |
|---|---|---|---|---|---|---|
| Apple | 42.3% | 41.4% | 33.3% | 17.7% | 18.9K | 1.14% |
| Samsung | 18.9% | 47.8% | 45.6% | 55.4% | 41.8K | 1.25% |
| Huawei | 12.7% | 65.6% | 29.8% | 58.1% | 32.8K | 1.28% |
| DJI | 9.9% | 29.9% | 61.4% | 17.4% | 13.0K | 1.99% |
| Xiaomi | 6.3% | 77.5% | 20.7% | 24.3% | 27.4K | 0.98% |
| Casio | 5.1% | 71.3% | 16.8% | 54.5% | 5,490 | 1.19% |
| Lenovo | 2.5% | 63.4% | 32.8% | 43.8% | 30.5K | 0.66% |
| Anker | 1.8% | 90.3% | 8.6% | 77.8% | 14.9K | 1.23% |
| JBL | 0.4% | 78.3% | 13.0% | 20.0% | 3,871 | 1.10% |

68.8% of Samsung's creators post only Samsung; 40.4% of its commenters are 18–24 (Apple 33.2%). · Competitor Analysis · Brand Report

#### What rivals do differently · Competitor Analysis

- **Apple: launch calendar and news accounts**: 19.9% of its rows come from news accounts; ad disclosure only 17.7%.
- **Huawei: invited launch events**: 101 rows on one launch day; the brand account co-authors 19 rows.
- **DJI: the product as a production tool**: ER per view 1.99% vs Samsung's 1.25%; 79.4% of first-recorded views come from one video.
- **Xiaomi: stories and deal accounts**: 129 of 255 stories come from deal accounts; its phone is compared with Samsung's privacy display.

**Method.** Turkish Instagram accounts tracked by Starlecta, 4 Aug – 1 Nov 2026; 9 brands and 39 tech brands. Creator counts exclude news, deal and shop accounts; share uses the Competitor Analysis matching (Brand Report panel share 23%). Median views and ER (per view) use the first recorded counter. The paid partnership label is Instagram's label; ad disclosure is #reklam/#işbirliği/#tanıtım. Tiers: Nano <10K · Micro 10K–100K · Macro 100K–1M · Mega 1M+.

**Sources.** The five Starlecta reports of this dossier: Brand Report · Competitor Analysis · Most Viewed Reels and Stories · Tech Most Viewed Content · Influencer List.

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© 2026 Starlecta. All rights reserved. Content, data and reports on this site may be shared and quoted without changes, provided Starlecta is credited as the source with a link to the original page. Edited or re-branded copies require written permission.