# Starlecta

> Starlecta is an influencer discovery and social media analytics platform for brands and agencies. StarAi Insight watches, listens to and reads every Instagram Story, Reel and post to track rival brands' influencer collaborations and compare influencers.

Starlecta, formerly Hypenomia

Türkçe: https://starlecta.com/tr/llms.txt

Influencer discovery and competitor analytics.

Read the stars. Choose with evidence.

Starlecta — About the Name: https://starlecta.com/en/about

Content on starlecta.com may be used for search, AI answers and AI training (robots.txt Content-Signal: search=yes, ai-input=yes, ai-train=yes).

- **41,000+:** accounts active weekly
- **53,000+:** Influencers tracked
- **54M+:** Audience profiles
- **200K:** Contents a day
- **486M+:** Comments

Source: Starlecta database, 29 October 2026. Audience profiles = audience profile records in the Starlecta database, 29 October 2026; not reach.

Contents a day = Instagram Stories, Reels and posts recorded per posting day (TRT); measured 26–27 October 2026, average 199,757.

Comments = the number of comment rows stored in the Starlecta database, 29 October 2026.

Accounts active weekly = tracked accounts that posted in the last 7 completed days (21–27 October 2026): 41,249 (Patterns, 28 October 2026).

Shares, Stories and links in shares = Patterns totals, 28 October 2026: 10.81M shares, 7.73M Stories, 1.61M links. Almost 1 in 5 Stories carry a link = 124,219 of 657,393 Stories posted 21–27 October 2026 (18.9%).

## StarAi Insight

StarAi Insight is our layered AI core. It finds creators, analyses them and the audiences who engage with them, and turns every Story, Reel and piece of content into strategy.

- **AI Intel:** Every creator, their followers and the people who engage, read as text and images and built into one corpus with our own embeddings.
- **AI Search:** Search that corpus in plain language. One sentence finds the right creators.
- **Content Intelligence:** Watches, listens to and reads the content you target: findings, rival moves, creative and tone, campaigns and sub-brands, scored on real engagement.
- **Recommendations:** Creator picks from audience overlap, with reports on creator selection and brand strategy.

Models: Whisper · OCR · Vision · LLM

## AI Intel

Starlecta does not just collect data: AI reads the posts, watches reel videos, transcribes the speech and turns what your rivals do into a report. Each of the four outputs below has an open sample.

- **Search for influencers in plain language:** Describe the influencer you need in one sentence. StarAi Insight sets the filters itself, reads niche, audience and engagement, and ranks the list by match.
- **Competitive analysis:** Your rivals' posts are analysed visually: videos are watched by their opening frame and a 4-frame summary, and the speech is transcribed. Each creative is tagged by content type, tone, product placement, setting and call to action.
- **Brand report:** Compares the influencer pool posting for your brand with your rivals' pools. Only verified brand posts are counted.
- **Influencer report:** Reads one influencer in depth. The audience is derived from the people who comment; engagement authenticity and sentiment are measured comment by comment.

### How the AI report is made

- **Collect:** Stories, reels and posts from 53,000+ influencers are collected every day.
- **Watch and transcribe:** Videos are watched by their opening frame and a 4-frame summary; the speech is transcribed.
- **Tag:** Each creative is classified by content type, tone, product placement, setting and call to action; repeats of the same image count as one creative.
- **Analyse:** Visibility, formats, follower tiers, ad disclosure and rival overlap are calculated.
- **Report:** Executive summary, brand profiles, insights and opportunities in one PDF.

Every number carries a label: measured, estimate or peer model. Story views are marked as an estimate and never added to measured numbers.

## Docs

Starlecta is an influencer analytics platform that helps brands and agencies examine Instagram influencer collaborations, compare content and influencer performance, and prepare reports with clearly stated sources and methods.

Results are limited to Starlecta's tracked accounts, the selected period and the available content evidence. Observed metrics and Story estimates are shown separately.

- [Docs: methods, guides and questions](https://starlecta.com/en/docs.md): How each score and estimate is calculated, how to read the numbers, and the questions brand and agency teams ask.
- [Sector and anonymized reports](https://starlecta.com/en/reports.md): Weekly sector reports with their key figures and a PDF, and four anonymized reports from the panel.
- [About us — Starlecta](https://starlecta.com/en/about.md): Starlecta is a B2B analytics platform that lets brands and agencies examine Instagram influencer collaborations in one dashboard, built on verifiable data.
- [FAQ](https://starlecta.com/en/faq.md): Quick answers about Starlecta: the influencer data it tracks, its AI analysis and reports, the Starlecta Quality Score and how to get access.
- [Starlecta MCP Server — Influencer discovery and competitive intelligence](https://starlecta.com/en/mcp.md): The Starlecta MCP server lets AI agents find, compare and shortlist influencers. Endpoint, auth, tools with inputs and outputs, limits and client setups.

## Try it

- [Free Instagram influencer lookup for Turkey | Starlecta](https://starlecta.com/en/demo.md): Look up one Instagram influencer by handle and see the open part of the Starlecta influencer card.
- [Compare two Instagram influencers (free) | Starlecta](https://starlecta.com/en/demo/compare.md): Compare two Instagram influencers by handle with the same dates and the same method.
- [AI influencer search in plain language (free) | Starlecta](https://starlecta.com/en/demo/search.md): Search Instagram influencers with four filters or one sentence.
- [Instagram account check (free, live) | Starlecta](https://starlecta.com/en/demo/audit.md): Check any public Instagram account with 10K+ followers, live: engagement rate, average likes and comments, Reel plays, posting and Stories. No score.
- Sample mode: the demo answers only for the anonymised influencers of the public sample reports. Other handles are not looked up and get one fixed sentence.

## Sample reports

Four reports our team prepared from real tracked posts. For each one: the question it answers, how the numbers are produced, what the sample shows, and the PDF.

- [Brand report](https://starlecta.com/en/samples/brand-report.md): One brand's 30 days on Instagram, compared across six tracked brands.
- [Competitive analysis: Food & beverage](https://starlecta.com/en/samples/competitive-analysis.md): Eight food and beverage brands over 90 days, compared side by side.
- [Influencer report](https://starlecta.com/en/samples/influencer-report.md): One influencer in depth, with every number labelled stored, actual, estimated or peer-modelled.
- [Top 10 influencer profiles](https://starlecta.com/en/samples/top-10-creator-profiles.md): The accounts ranking highest on both followers and brands linked, side by side.

## Method

Five definitions that appear in the reports and in the panel: the Starlecta Quality Score (SQS), the engagement rate, the Story estimate, audience analysis and unique content counting. Each page says what is measured, what is estimated and what is not available.

- [Starlecta Quality Score (SQS)](https://starlecta.com/en/methods/sqs.md): SQS is a 0 to 100 score for how well an influencer performs. It is calculated once a day and stored; reports and the panel read the stored value and never recompute it.
- [Story estimate](https://starlecta.com/en/methods/story-estimate.md): Stories last 24 hours and the externally observed data we can access holds no measured view counts for them. Starlecta therefore shows Story views as a modelled estimate, labelled as an estimate, and keeps it apart from measured Reel and post numbers.
- [Engagement rate](https://starlecta.com/en/methods/engagement.md): Engagement rate is the share of followers who like or comment on an influencer's content. Starlecta stores two rates: an overall rate over posts and Reels, and a Reel-only rate.
- [Audience analysis](https://starlecta.com/en/methods/audience.md): Starlecta describes an audience from the accounts that comment on an influencer's content, not from the whole follower list. The scan is stored per account; reports and the panel read the stored values.
- [Unique content counting](https://starlecta.com/en/methods/unique-content.md): Starlecta counts content, not links or mentions. One registered content record is one unit, however many links, platforms or brand matches it carries.

## Guides

Plain answers to questions buyers ask, each built from numbers in our public sample reports and with its limits stated.

- [How to track a competitor's Instagram Story campaigns](https://starlecta.com/en/guides/track-competitor-instagram-stories.md): How to research a rival brand's Instagram Story campaigns: fix the brands and period, verify each post, count Stories while they are live, and keep measured numbers apart from estimates. With two real sample reports.
- [How an agency prepares a sector competitor brief on Instagram](https://starlecta.com/en/guides/agency-sector-competitor-brief.md): A checklist for an agency's Instagram competitor brief: brands and sub-brand accounts, one period, one matching rule, defined metrics and flagged small samples. With a real 8-brand sample report.
- [How to compare two influencers fairly before a campaign](https://starlecta.com/en/guides/compare-two-creators.md): Compare two Instagram influencers on the same period, formula and follower date; keep missing values missing; read the quality score with its coverage. With real sample reports.
- [How to choose influencers for a campaign roster](https://starlecta.com/en/guides/choose-creators-for-a-campaign.md): Build an influencer shortlist from observed brand work, then check each name on the same engagement, quality and audience terms. With two real sample reports.
- [How to judge an influencer's quality and real engagement](https://starlecta.com/en/guides/judge-creator-quality-and-engagement.md): Read engagement rate, the Starlecta Quality Score (SQS) and the real-audience share together, with coverage and confidence. With two real sample reports.
- [How to analyse where influencers send their audience through links](https://starlecta.com/en/guides/analyze-influencer-link-networks.md): Count the stores and brands influencers link to without counting shared influencers twice: one counting unit, a fixed period and a clear reading of what a link proves.

## Why Starlecta?

- [Why Starlecta for influencer intelligence](https://starlecta.com/en/compare.md): Tracked Instagram content, influencer analysis and brand reporting in one workflow for brand and agency teams. See the sample reports.

## Tools

Look up an influencer, compare two, search the catalogue in plain language and read this week's trends on real Instagram data, or work out rates and campaign plans with the calculators. No sign-up.

- [Instagram influencer tools on real data](https://starlecta.com/en/tools.md): Free Instagram influencer tools: lookup, compare, AI search, Trend Cloud and calculators for engagement rate, Story views and campaign content.
- [Trend Cloud](https://starlecta.com/en/tools/trend-cloud): What influencers share this week: the hashtags, products, platforms and brands rising across the Instagram accounts we track over the last 7 days. Turn a globe to read it; every label shows its count.
- [Engagement rate calculator](https://starlecta.com/en/tools/engagement-rate-calculator.md): Free Instagram engagement rate calculator: likes plus comments over followers, the same definition as Starlecta's method. Runs in your browser.
- [Story views estimator](https://starlecta.com/en/tools/story-views-estimator.md): Free Instagram Story views estimator built on Starlecta's Story estimate method: followers x Reel view ratio x Stories. A modelled estimate.
- [Campaign content planner](https://starlecta.com/en/tools/campaign-content-planner.md): Free campaign planner in three steps: pick a goal, scale and category, get a creator tier mix and exact content counts. No costs, no forecasts.

## Weekly sector reports

- [Research: influencer marketing in Turkey](https://starlecta.com/en/research.md): Weekly sector reports on Turkish Instagram influencer marketing: which brands lead influencer content in each sector, with which formats and campaigns. Every report has its key figures, the full text on the page and a PDF.
- [Turkey: weekly sector reports](https://starlecta.com/en/research/turkey.md): One report per sector and week on Instagram influencer content in Turkey. Pick a sector to see every week, or open the newest report directly.
- [Turkey influencer marketing on Instagram, October 2026: 11 sectors](https://starlecta.com/en/research/turkey/2026-10.md): One read across the 11 weekly sector reports of 19–25 October 2026: volumes, formats, campaign waves and ad disclosure in Starlecta's tracked Turkish Instagram creator universe.
- [Influencer Marketing Competitive Analysis · Beauty](https://starlecta.com/en/research/turkey/beauty/2026-w43.md): Week of 19–25 October 2026. This report covers the 4 brands with the most creator content in Beauty for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_guzellik_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/beauty/2026-w43/data.json https://starlecta.com/en/research/turkey/beauty/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Hair care](https://starlecta.com/en/research/turkey/hair-care/2026-w43.md): Week of 19–25 October 2026. This report covers the 4 brands with the most creator content in Hair care for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_sac-bakimi_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/hair-care/2026-w43/data.json https://starlecta.com/en/research/turkey/hair-care/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Consumer electronics](https://starlecta.com/en/research/turkey/consumer-electronics/2026-w43.md): Week of 19–25 October 2026. This report covers the 3 brands with the most creator content in Consumer electronics for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_tuketici-elektronigi_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/consumer-electronics/2026-w43/data.json https://starlecta.com/en/research/turkey/consumer-electronics/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Fashion](https://starlecta.com/en/research/turkey/fashion/2026-w43.md): Week of 19–25 October 2026. This report covers the 3 brands with the most creator content in Fashion for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_moda_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/fashion/2026-w43/data.json https://starlecta.com/en/research/turkey/fashion/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Home and kitchen](https://starlecta.com/en/research/turkey/home-and-kitchen/2026-w43.md): Week of 19–25 October 2026. This report covers the 3 brands with the most creator content in Home and kitchen for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_ev-ve-mutfak_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/home-and-kitchen/2026-w43/data.json https://starlecta.com/en/research/turkey/home-and-kitchen/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Home and living](https://starlecta.com/en/research/turkey/home-and-living/2026-w43.md): Week of 19–25 October 2026. This report covers the 4 brands with the most creator content in Home and living for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_ev-ve-yasam_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/home-and-living/2026-w43/data.json https://starlecta.com/en/research/turkey/home-and-living/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Marketplaces](https://starlecta.com/en/research/turkey/marketplace/2026-w43.md): Week of 19–25 October 2026. This report covers the 4 marketplaces with the most creator content in Marketplaces for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_pazaryeri_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/marketplace/2026-w43/data.json https://starlecta.com/en/research/turkey/marketplace/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Grocery retail](https://starlecta.com/en/research/turkey/grocery/2026-w43.md): Week of 19–25 October 2026. This report covers the 3 platforms with the most creator content in Grocery retail for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_market_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/grocery/2026-w43/data.json https://starlecta.com/en/research/turkey/grocery/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Fashion retail](https://starlecta.com/en/research/turkey/fashion-retail/2026-w43.md): Week of 19–25 October 2026. This report covers the 4 brands with the most creator content in Fashion retail for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_moda-perakende_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/fashion-retail/2026-w43/data.json https://starlecta.com/en/research/turkey/fashion-retail/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Event ticketing](https://starlecta.com/en/research/turkey/events-and-tickets/2026-w43.md): Week of 19–25 October 2026. This report covers the 4 platforms with the most creator content in Event ticketing for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_etkinlik-bileti_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/events-and-tickets/2026-w43/data.json https://starlecta.com/en/research/turkey/events-and-tickets/2026-w43/data.csv
- [Influencer Marketing Competitive Analysis · Home electronics](https://starlecta.com/en/research/turkey/home-electronics/2026-w43.md): Week of 19–25 October 2026. This report covers the 3 brands with the most creator content in Home electronics for the week of 19–25 October 2026. PDF: https://starlecta.com/reports/weekly/Starlecta_Weekly_ev-elektronigi_1910-25102026_EN.pdf. Key figures as data: https://starlecta.com/en/research/turkey/home-electronics/2026-w43/data.json https://starlecta.com/en/research/turkey/home-electronics/2026-w43/data.csv

## Open examples and agents

- [Starlecta/starlecta-examples on GitHub](https://github.com/Starlecta/starlecta-examples): MIT-licensed offline workflows and a read-only MCP server. The MCP server is installed from GitHub and runs on your machine (stdio) over a bundled synthetic sample edition. For live data, the hosted MCP server is https://starlecta.com/mcp (see auth.md).

Access and credentials for agents: https://starlecta.com/auth.md
Agent key for the public tools: an agent gets one with a single POST, no form (see https://starlecta.com/auth.md). Hosted MCP server: https://starlecta.com/mcp

## Contact

- Sales and demo requests: sales@starlecta.com, or the form at https://starlecta.com/en/demo-request
- Legal and KVKK data requests: legal@starlecta.com

- **Definitions as of:** 24 October 2026
- **Last updated:** 30 October 2026

© 2026 Starlecta. All rights reserved. Content, data and reports on this site may not be copied or redistributed without written permission.