{
  "report": {
    "title": "Influencer Marketing Rekabet Analizi · Moda",
    "sector": "Moda",
    "language": "tr",
    "period_start": "2026-10-19",
    "period_end": "2026-10-25",
    "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
    "url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
    "formats": {
      "json": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43/data.json",
      "csv": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43/data.csv"
    },
    "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
    "report_version": "2026-10-30",
    "counters_read": "2026-10-29"
  },
  "notes": [
    "Bir marka anması ücretli ortaklık değildir. Sayılar markayı anan içerik üreticilerin gönderi, reels ve story içerikleridir; ücretli bir iş birliğini doğrulamaz.",
    "Evren tüm Instagram değildir; mutlak hacimler alt sınırdır. İzlenen hesap sayısı son 9 haftada arttı, haftalık eğilimler yön gösterir. Marka adı geçen influencer paylaşımlarına dayanır; ücretli iş birliği teyidi değildir.",
    "measurement_type: observed = izlenen hesaplarda sayılan veya ölçülen; modelled = story görüntülenme, bir model çıktısıdır ve platform sayacı değildir; estimated = erişim. Modellenen veya tahmin edilen değerleri ölçülen sayılara ya da birbirine eklemeyin.",
    "Birden fazla markayı anan içerik her marka için ayrı sayılır; bu yüzden marka satırlarının toplamı report_contents değerini aşabilir.",
    "Rapor, 10.000 ve üzeri medyan reels oynatmayı 0,1 K'ya yuvarlar; median_reels_plays bu yuvarlanmış rakamı oynatma cinsinden taşır.",
    "basis değeri panel_view olan satırlar panelin karşılaştırma sekmelerindeki gibi (katalog eşleştirmesi) sayılır, raporun kendi marka eşleştirmesiyle değil; bu yüzden raporun kendi sayılarından bilerek farklıdır. Bunlarda sample_size sayacı taşıyan öğe sayısıdır."
  ],
  "records": [
    {
      "metric": "report_contents",
      "label": "Markayı anan benzersiz içerik",
      "brand": null,
      "basis": "report",
      "value": 93,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "report_creators",
      "label": "Hesap (farklı hesap)",
      "brand": null,
      "basis": "report",
      "value": 67,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "report_brands",
      "label": "Kapsanan marka",
      "brand": null,
      "basis": "report",
      "value": 3,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "İçerik, 7 gün",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 46,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Hesap",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 36,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story payı (içerik)",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 89,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels payı (içerik)",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 11,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
      "label": "Gönderi payı (içerik)",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Makro+mega içerik payı",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 45.7,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Tekrar eden hesapların içerik payı",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 37,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Reklam beyanı payı (gönderi ve reels)",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 80,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 5,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Ortak yayın payı",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 2.2,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Medyan reels oynatma",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 6496,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 4,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
      "label": "Medyan etkileşim oranı, reels (oynatma başına)",
      "brand": "Nivoshe",
      "basis": "report",
      "value": 4.16,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 3,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "İçerik, 7 gün",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 30,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Hesap",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 25,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story payı (içerik)",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 23,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels payı (içerik)",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 30,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
      "label": "Gönderi payı (içerik)",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 47,
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      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Makro+mega içerik payı",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 26.7,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
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      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Tekrar eden hesapların içerik payı",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 30,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
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      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Reklam beyanı payı (gönderi ve reels)",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 43.5,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 23,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Ortak yayın payı",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 13.3,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Medyan reels oynatma",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 7004,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 8,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_post",
      "label": "Medyan etkileşim oranı, gönderi (takipçi başına)",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 0.24,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 10,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
      "label": "Medyan etkileşim oranı, reels (oynatma başına)",
      "brand": "Pierre Cardin",
      "basis": "report",
      "value": 2.48,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 7,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "İçerik, 7 gün",
      "brand": "NetWork",
      "basis": "report",
      "value": 17,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Hesap",
      "brand": "NetWork",
      "basis": "report",
      "value": 12,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
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      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reach",
      "label": "Panel görünümü: erişim (tahmin)",
      "brand": "NetWork",
      "basis": "panel_view",
      "value": 126872,
      "unit": "count",
      "measurement_type": "estimated",
      "sample_size": 16,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/moda/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    }
  ]
}