{
  "report": {
    "title": "Influencer Marketing Rekabet Analizi · Pazaryeri",
    "sector": "Pazaryeri",
    "language": "tr",
    "period_start": "2026-10-19",
    "period_end": "2026-10-25",
    "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
    "url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
    "formats": {
      "json": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43/data.json",
      "csv": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43/data.csv"
    },
    "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
    "report_version": "2026-10-30",
    "counters_read": "2026-10-29"
  },
  "notes": [
    "Bir marka anması ücretli ortaklık değildir. Sayılar markayı anan içerik üreticilerin gönderi, reels ve story içerikleridir; ücretli bir iş birliğini doğrulamaz.",
    "Evren tüm Instagram değildir; mutlak hacimler alt sınırdır. İzlenen hesap sayısı son 9 haftada arttı, haftalık eğilimler yön gösterir. Marka adı geçen influencer paylaşımlarına dayanır; ücretli iş birliği teyidi değildir.",
    "measurement_type: observed = izlenen hesaplarda sayılan veya ölçülen; modelled = story görüntülenme, bir model çıktısıdır ve platform sayacı değildir; estimated = erişim. Modellenen veya tahmin edilen değerleri ölçülen sayılara ya da birbirine eklemeyin.",
    "Birden fazla markayı anan içerik her marka için ayrı sayılır; bu yüzden marka satırlarının toplamı report_contents değerini aşabilir.",
    "Rapor, 10.000 ve üzeri medyan reels oynatmayı 0,1 K'ya yuvarlar; median_reels_plays bu yuvarlanmış rakamı oynatma cinsinden taşır.",
    "basis değeri panel_view olan satırlar panelin karşılaştırma sekmelerindeki gibi (katalog eşleştirmesi) sayılır, raporun kendi marka eşleştirmesiyle değil; bu yüzden raporun kendi sayılarından bilerek farklıdır. Bunlarda sample_size sayacı taşıyan öğe sayısıdır."
  ],
  "records": [
    {
      "metric": "report_contents",
      "label": "Markayı anan benzersiz içerik",
      "brand": null,
      "basis": "report",
      "value": 55827,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "report_creators",
      "label": "Hesap (farklı hesap)",
      "brand": null,
      "basis": "report",
      "value": 5950,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "report_brands",
      "label": "Kapsanan marka",
      "brand": null,
      "basis": "report",
      "value": 4,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "İçerik, 7 gün",
      "brand": "Trendyol",
      "basis": "report",
      "value": 37159,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Hesap",
      "brand": "Trendyol",
      "basis": "report",
      "value": 4693,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story payı (içerik)",
      "brand": "Trendyol",
      "basis": "report",
      "value": 99,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels payı (içerik)",
      "brand": "Trendyol",
      "basis": "report",
      "value": 1,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
      "label": "Gönderi payı (içerik)",
      "brand": "Trendyol",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Makro+mega içerik payı",
      "brand": "Trendyol",
      "basis": "report",
      "value": 36.3,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Tekrar eden hesapların içerik payı",
      "brand": "Trendyol",
      "basis": "report",
      "value": 95.6,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Reklam beyanı payı (gönderi ve reels)",
      "brand": "Trendyol",
      "basis": "report",
      "value": 44.6,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 363,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Ortak yayın payı",
      "brand": "Trendyol",
      "basis": "report",
      "value": 0.1,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Medyan reels oynatma",
      "brand": "Trendyol",
      "basis": "report",
      "value": 5673,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 225,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_post",
      "label": "Medyan etkileşim oranı, gönderi (takipçi başına)",
      "brand": "Trendyol",
      "basis": "report",
      "value": 0.11,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 65,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
      "label": "Medyan etkileşim oranı, reels (oynatma başına)",
      "brand": "Trendyol",
      "basis": "report",
      "value": 0.8,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 196,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "İçerik, 7 gün",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 16297,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Hesap",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 2128,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story payı (içerik)",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 99,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels payı (içerik)",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
      "label": "Gönderi payı (içerik)",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Makro+mega içerik payı",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 24.2,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Tekrar eden hesapların içerik payı",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 94.9,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Reklam beyanı payı (gönderi ve reels)",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 32.6,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 95,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Ortak yayın payı",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Medyan reels oynatma",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 2672,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 62,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_post",
      "label": "Medyan etkileşim oranı, gönderi (takipçi başına)",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 0.19,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 17,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
      "label": "Medyan etkileşim oranı, reels (oynatma başına)",
      "brand": "Hepsiburada",
      "basis": "report",
      "value": 1.03,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 51,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "İçerik, 7 gün",
      "brand": "n11",
      "basis": "report",
      "value": 1927,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Hesap",
      "brand": "n11",
      "basis": "report",
      "value": 229,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story payı (içerik)",
      "brand": "n11",
      "basis": "report",
      "value": 100,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels payı (içerik)",
      "brand": "n11",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
      "label": "Gönderi payı (içerik)",
      "brand": "n11",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Makro+mega içerik payı",
      "brand": "n11",
      "basis": "report",
      "value": 28.5,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Tekrar eden hesapların içerik payı",
      "brand": "n11",
      "basis": "report",
      "value": 96.7,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Reklam beyanı payı (gönderi ve reels)",
      "brand": "n11",
      "basis": "report",
      "value": 28.6,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 7,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Ortak yayın payı",
      "brand": "n11",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Medyan reels oynatma",
      "brand": "n11",
      "basis": "report",
      "value": 2574,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 5,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_post",
      "label": "Medyan etkileşim oranı, gönderi (takipçi başına)",
      "brand": "n11",
      "basis": "report",
      "value": 0.09,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 2,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
      "label": "Medyan etkileşim oranı, reels (oynatma başına)",
      "brand": "n11",
      "basis": "report",
      "value": 0.51,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 3,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_contents",
      "label": "İçerik, 7 gün",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 495,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "brand_creators",
      "label": "Hesap",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 135,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_story",
      "label": "Story payı (içerik)",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 97,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_reels",
      "label": "Reels payı (içerik)",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 3,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "format_share_post",
      "label": "Gönderi payı (içerik)",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 0,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "macro_mega_content_share",
      "label": "Makro+mega içerik payı",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 47.3,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "repeat_creator_share",
      "label": "Tekrar eden hesapların içerik payı",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 87.9,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "ad_disclosure_share",
      "label": "Reklam beyanı payı (gönderi ve reels)",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 12.5,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 16,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "co_authored_post_share",
      "label": "Ortak yayın payı",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 1,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_reels_plays",
      "label": "Medyan reels oynatma",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 19800,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 14,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "median_er_reels",
      "label": "Medyan etkileşim oranı, reels (oynatma başına)",
      "brand": "Amazon TR",
      "basis": "report",
      "value": 1.97,
      "unit": "percent",
      "measurement_type": "observed",
      "sample_size": 13,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_contents",
      "label": "Panel görünümü: içerik",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 36835,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_contents",
      "label": "Panel görünümü: story içeriği",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 36792,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_post_contents",
      "label": "Panel görünümü: gönderi içeriği",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 12,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_contents",
      "label": "Panel görünümü: reel içeriği",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 31,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_plays",
      "label": "Panel görünümü: reels oynatma (ölçülen)",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 278576,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 30,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_likes_comments",
      "label": "Panel görünümü: beğeni + yorum (ölçülen)",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 5178,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": 40,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_views",
      "label": "Panel görünümü: story görüntülenme (modellenen)",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 4212391852,
      "unit": "views",
      "measurement_type": "modelled",
      "sample_size": 36792,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reach",
      "label": "Panel görünümü: erişim (tahmin)",
      "brand": "Trendyol",
      "basis": "panel_view",
      "value": 95112,
      "unit": "count",
      "measurement_type": "estimated",
      "sample_size": 43,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_contents",
      "label": "Panel görünümü: içerik",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 16210,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_contents",
      "label": "Panel görünümü: story içeriği",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 16202,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_post_contents",
      "label": "Panel görünümü: gönderi içeriği",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 3,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_contents",
      "label": "Panel görünümü: reel içeriği",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 5,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_plays",
      "label": "Panel görünümü: reels oynatma (ölçülen)",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 25010,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 5,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_likes_comments",
      "label": "Panel görünümü: beğeni + yorum (ölçülen)",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 1600,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": 8,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_views",
      "label": "Panel görünümü: story görüntülenme (modellenen)",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 935118800,
      "unit": "views",
      "measurement_type": "modelled",
      "sample_size": 16202,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reach",
      "label": "Panel görünümü: erişim (tahmin)",
      "brand": "Hepsiburada",
      "basis": "panel_view",
      "value": 19960,
      "unit": "count",
      "measurement_type": "estimated",
      "sample_size": 8,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_contents",
      "label": "Panel görünümü: içerik",
      "brand": "n11",
      "basis": "panel_view",
      "value": 1921,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_contents",
      "label": "Panel görünümü: story içeriği",
      "brand": "n11",
      "basis": "panel_view",
      "value": 1920,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_post_contents",
      "label": "Panel görünümü: gönderi içeriği",
      "brand": "n11",
      "basis": "panel_view",
      "value": 0,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_contents",
      "label": "Panel görünümü: reel içeriği",
      "brand": "n11",
      "basis": "panel_view",
      "value": 1,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_plays",
      "label": "Panel görünümü: reels oynatma (ölçülen)",
      "brand": "n11",
      "basis": "panel_view",
      "value": 213,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 1,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_likes_comments",
      "label": "Panel görünümü: beğeni + yorum (ölçülen)",
      "brand": "n11",
      "basis": "panel_view",
      "value": 0,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": 1,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_views",
      "label": "Panel görünümü: story görüntülenme (modellenen)",
      "brand": "n11",
      "basis": "panel_view",
      "value": 106875004,
      "unit": "views",
      "measurement_type": "modelled",
      "sample_size": 1920,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reach",
      "label": "Panel görünümü: erişim (tahmin)",
      "brand": "n11",
      "basis": "panel_view",
      "value": 1581,
      "unit": "count",
      "measurement_type": "estimated",
      "sample_size": 1,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_contents",
      "label": "Panel görünümü: içerik",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 495,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_contents",
      "label": "Panel görünümü: story içeriği",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 479,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_post_contents",
      "label": "Panel görünümü: gönderi içeriği",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 0,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_contents",
      "label": "Panel görünümü: reel içeriği",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 16,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": null,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reel_plays",
      "label": "Panel görünümü: reels oynatma (ölçülen)",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 1392777,
      "unit": "plays",
      "measurement_type": "observed",
      "sample_size": 14,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_likes_comments",
      "label": "Panel görünümü: beğeni + yorum (ölçülen)",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 17599,
      "unit": "count",
      "measurement_type": "observed",
      "sample_size": 13,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_story_views",
      "label": "Panel görünümü: story görüntülenme (modellenen)",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 74390671,
      "unit": "views",
      "measurement_type": "modelled",
      "sample_size": 479,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    },
    {
      "metric": "panel_reach",
      "label": "Panel görünümü: erişim (tahmin)",
      "brand": "Amazon TR",
      "basis": "panel_view",
      "value": 160741,
      "unit": "count",
      "measurement_type": "estimated",
      "sample_size": 16,
      "period_start": "2026-10-19",
      "period_end": "2026-10-25",
      "population": "Starlecta tarafından izlenen Türk Instagram içerik üretici hesapları",
      "methodology_url": "https://starlecta.com/tr/methodology/brand-tracking",
      "source_url": "https://starlecta.com/tr/arastirma/turkiye/pazaryeri/2026-w43",
      "report_version": "2026-10-30",
      "counters_read": "2026-10-29"
    }
  ]
}