We run influencer marketingon data.
Starlecta is a B2B intelligence platform that runs influencer marketing on data, not guesswork. We answer the question of who is talking about which brand, when, and how often across the Instagram ecosystem — not through scattered screenshots and manual tracking, but in a single dashboard built on current, verifiable data.
Starlecta, formerly Hypenomia
- Influencers tracked
- 53K+
- Brands
- 9.8K+
- Platforms and sites
- 1.5K+
- Contents a day
- 200K+
- Audience profiles
- 56M+
- Comments
- 495M+
- Posts
- 15M+
- Niche tags
- 590K+
Who we are
We built the platform around three core jobs: discovering the right influencers, comparing candidates with evidence-based metrics, and tracking the market day by day. Today we follow more than 53,000 influencers and thousands of platforms and brands, making the influencer traffic around the broader e-commerce ecosystem visible.
That's what sets us apart from classic brand and agency discovery tools: we don't just find influencers — we read the entire marketplace ecosystem.
We run detailed analysis on the posts, reels and stories of the accounts we track, and on audience demographics where they can be measured, delivering the depth and accuracy brands actually need within that scope.
Starlecta — About the Name
Star stands for the creators who shape culture: the people brands look to, and the people audiences follow. Lecta comes from the Latin legere — to read, and to choose. It is the root of elite (those who were chosen) and of intelligence itself (inter-legere: to pick out, to discern from among). A chosen star, in Latin, is stella lecta.
Starlecta does exactly what its name describes. It reads the creator universe in full — millions of profiles, audiences, signals and patterns — and from that reading, it chooses: the right creators, for the right brand, at the right moment. Selection is not a matter of taste; it is a matter of evidence. Starlecta turns the act of choosing a star into a discipline.
Read the stars. Choose with evidence.
The valueswe deliver
You can't make the right call in a market you can't see. Most brands in influencer marketing can't see much beyond their own campaigns — who their competitors are working with, their share of voice in the market, or which influencers are genuinely loyal to them. Scrolling through social media one post at a time won't reveal a competitor's strategy, won't clarify where a brand stands in the market, and won't surface the right influencer either.
Starlecta exists to change that: we take influencer marketing out of guesswork and put it on measurable, provable ground. Here is what we value while we do it:
Data-Backed Matching
The right influencer isn't the one with the most followers — it's the one who best matches what your brand needs. Every match score and rating is backed by an actual row of data, not a guess.
Target Audience Fit
If an influencer's audience doesn't overlap with a brand's target consumer, the campaign is lost before it starts. Where a profile's audience can be measured, we show its age, gender, city and interest breakdown transparently — not at a glance, but in depth.
Content and Brand-Tone Fit
Through niche tags, posting style, and past collaborations, we surface the voices that genuinely fit a brand's identity. We don't just find the big accounts — we find the right voice.
Genuine Engagement Quality
A high follower count doesn't make an influencer effective. We measure engagement quality and authenticity, focusing only on real, reliable signal.
Unique Reach, Efficient Spend
When multiple influencers' audiences overlap, your total reach is lower than it looks. Our audience-overlap analysis shows, before the campaign, where budget would be spent twice on the same audience.
Loyalty and Market Transparency
Is an influencer working exclusively with you, or posting for your competitors in the same period? Our loyalty analysis shows this row by row; we track, day by day, who is working with whom across the marketplace ecosystem.