Brand report

Which influencers post for my brand, how does that pool compare with my rivals' pools, and which accounts should I keep or add?

• Only verified brand posts are counted. A post is verified by a verified brand link or by caption or tag evidence; in this sample 0 posts had a link and all 27 had caption or tag evidence. Rival posts are verified with the same method in the same period.
• First-time and returning accounts are based on the 12 weeks before the period.
• Visibility: for Reels, the plays reported by the platform (gross plays, not unique reach). For feed posts and Stories the platform reports no such number, so the value is estimated and marked as an estimate.
• Engagement: likes plus comments on feed posts and Reels when readable. When likes are hidden, followers multiplied by the engagement rate. For Stories, estimated views multiplied by the Reel engagement per view.
• Measured and estimated values are shown separately and never added into one number.
• Audience similarity compares measurable audience profiles. It is not shared followers.

Campaign shape by format and day, timing by day and hour, the top 10 accounts of the pool and the rest, the audience reached, the category position among six brands, an overlap matrix of who posts for whom, what the pool does for rivals, and three recommended actions for the next four weeks. The last page repeats the method and data reliability.

• It covers accounts tracked by Starlecta, not all of Instagram.
• Estimated Story values are modelled, not measured views.
• Engagement is computed for the posts where the needed counters exist; the report says for how many.