Influencer report

Is this influencer a good fit for my brand: who is the audience, how real and engaged is it, how has performance moved, and what is the commercial history?

• Each number carries a label. Stored: a measurement calculated daily and stored in the system. Actual counter: taken from the real counter the platform returns. Estimate: modelled from the account's own history. Peer model: modelled from the median of similar accounts.
• Views are gross plays, not unique reach. Actual counters and estimates are labelled separately and never added together.
• The SQS and its seven components are read from the stored score. The report lists weights, points per component and data coverage.
• Audience percentages come from engaged commenters; the follower list is not scanned. Comments are capped at 1,000 per content item and all stored unique commenter IDs are compared, with no random sampling or extrapolation.
• Commercial classes are separate: declared ad (the account's own disclosure wording), paid partnership (the platform's official label), other commercial signal (a product or brand link or a known brand tag), declared not an ad, and no commercial signal found.

An executive summary with the stored scores, identity and brand fit, audience profile, audience quality and performance, publishing pattern, monthly engagement and views, commercial history, content portfolio, position among peers, audience overlap and campaign, and a closing method page.

• A Story estimate comes from the peer median view ratio, not from the account's own Reels.
• Non-ad means no ad marker was found; it does not guarantee the content is non-commercial. A disclosure is not proof of payment.
• Shared engaged people are a commenter overlap, not shared followers.