Reports

Methodology

Version history

A dated record of changes to published Starlecta reports and to these methodology pages, newest first. Corrections are listed here too.

01

How to read this page

  • Each entry gives the day, what changed and which reports it touches.
  • A report's own dates (published, period, counters read) are printed on the report.
02

30 October 2026: revision of the weekly reports of 19–25 October

Applies to the weekly sector reports for 19–25 October 2026, on the web and as PDF.

  • The PDFs were reprinted with tagged text and an outline.
  • A plain licence line is printed on the pages: quote with the source, share unchanged, edits need written permission.
  • The panel-view pages are labelled Panel view, with a note that they count the way the comparison tabs of the panel count, so their totals differ from the report's tables by design.
  • In the Fashion report the panel-view pages showed the wrong subject brand. They were re-pulled with the report's three brands.
  • The dates are split into three: published (30 October 2026), period (19–25 October 2026) and the day the counters were read (29 October 2026).
03

30 October 2026: methodology pages first published

  • Instagram brand tracking: method.
  • Story view estimation.
  • Corrections policy.
  • This version history.

Last updated 30 October 2026