Brand of the Day
kitapyurdu.com grew its creators 11×.It leads the conversation with 61.3%.
Sunday 1 November 2026 · last week, 25–31 October · Instagram, Turkey · from the 55,000+ creators Starlecta tracks
121creators shared kitapyurdu.com (11 the week before)
+1633%contents: 416 vs 24
25Mestimated story views (modelled)
3.7KReel plays, measured on 1 of 3 Reels
Share of the conversation · shopping platforms, last week
| Platform | Share | vs week before | Creators | |
|---|---|---|---|---|
| kitapyurdu.com | 61.3% | −3.6 pt | 121 | |
| dr.com.tr | 20.0% | +1.1 pt | 50 | |
| idefix.com | 18.7% | +2.5 pt | 19 |
idefix.com went from 16% to 19% in one week.
Against competitors · last week
kitapyurdu.com's creators have the highest average quality score: 61.8.
Reel plays, measured
kitapyurdu.com · 3 Reels3.7K
Median per Reel: kitapyurdu.com 3,726
Likes + comments on Posts and Reels
kitapyurdu.com · 41,119
Average creator quality (0–100)
kitapyurdu.com61.8
dr.com.tr57.1
Who they reached · last week
Three in four are women; more than half are 25–34.
Gender
Women78.6%
Men21.4%
Age
25–3455.5%
18–2424.0%
35+20.5%
City
İstanbul23.3%
İzmir10.0%
Ankara9.0%
Audience interests
Turkish home cooking7.3%
Motherhood5.0%
In the panel
Commenters of 102 of the 121 sharing creators; 97.1% in Turkey.
Creators who post your rivals, not you
38
Who they are, in the panel
Who moved last week
114
new to kitapyurdu.com0
came from rivals0
left for rivalsNames in the panel
Loyalty · shared only kitapyurdu.com
80.2%
97 of 121 creators shared no rival; 24 also shared a rival.
Who shares whom, in the panel
Who carries the brand
58 repeat creators delivered 84.9% of the contents; one creator posted 24 times.
Macro59
Micro43
Nano10
Mega9
Best day · Thursday 29 October
75 stories in one day, more than all the contents of the week before (24).
Day by day in the panel
Top content of the week
The Reels and stories in the panel
Where the shares send people
Every link in the panel
Everything else on kitapyurdu.com's page in the panel
Performance against competitors
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Influencer quality by size
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Audience profile comparison
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Tier mix, concentration and performance
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Who shares whom
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Who moved between kitapyurdu.com and competitors
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Influencers to consider next
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Sharing influencers
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Story scenario based on Reel performance
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Top content this period
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Where shares send people
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How Posts and Reels declared themselves
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Contents per week, last 26 weeks
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Related: Trend Cloud, free tools, methodology.