Methodology
How Starlecta measures
Every figure Starlecta publishes names the date its counters were read, is rounded the same way each time, and is corrected in the open when it turns out to be wrong. The four pages below explain the method behind the reports and tools.
Instagram brand tracking: method
How Starlecta counts brand activity on Instagram: the tracked accounts and how they grew, how a brand is matched, why a mention is not a paid partnership, how values are labelled, and the engagement rate denominators.
MethodologyStory view estimation
What the Starlecta Story view estimate models, which inputs it uses, its limits, and the fact that no public validation is published yet.
MethodologyCorrections policy
How to report an error in a Starlecta report or page, and how a correction is recorded and dated.
MethodologyVersion history
Dated record of changes to published Starlecta reports and methodology pages.
Methodology
Last updated 1 November 2026