Frequently asked questions

Starlecta is the live feed of the influencer marketing ecosystem. It tracks influencers on Instagram, shows which brands they work with and how their content performs, and turns it into reports your team can act on.

Brands, agencies, e-commerce marketplaces and marketing teams that plan, run and measure influencer campaigns.

Find the right influencers with AI Search, compare them side by side, follow your competitors' influencer activity, track Stories, Reels and posts with their links, and get AI-written reports on any brand or sector.

Starlecta is built as a global product and starts with Turkey, where it tracks the active Instagram influencer market. New markets are on the way.

More than 55,000 Instagram influencer accounts, 9,800+ brands and 1,500+ shopping platforms and sites, with around 200,000 new Stories, Reels and posts a day.

Instagram Stories, Reels and posts, together with the links, products, brands and platforms inside them.

Every day. Stories and content are collected daily, scores are refreshed daily, and the trending hashtags in Trend Cloud refresh every hour.

From the content itself: brand mentions and tags, ad disclosures, shopping links and the products behind them. Each collaboration is linked to its content, so you can always see the proof.

Yes. Write to support@starlecta.com and we remove the account from the public pages and tools.

Which shopping platforms, brands and products influencers send their followers to, and how that changes day by day.

AI Intel watches influencer videos for you: it transcribes the speech, reads what is on screen and puts your competitors' influencer strategy in front of you as a clear report.

Every Reel, story and post is analysed: videos are watched and transcribed, images and captions are read. The AI then reads the creative and its format, the language and tone, the opening hook, the campaign and its message, the ad strategy behind it, the slogans and mottos that repeat, and the insights a brand team can act on.

Write what you are looking for in one sentence, in Turkish or English. AI Search turns it into filters and returns a ranked shortlist of matching influencers.

The leading brands of a sector for the week, how much influencer content each one has, which formats and influencers carry it, the standout content and the AI analysis of the campaigns.

Yes. Weekly sector reports are on the Research page: the leading brands, the influencers they work with and the standout content. They are free to read.

Yes. Book a demo with your brand and competitors and we prepare it for you.

A 0–100 score that shows how strong an influencer account is as a partner, in one number.

Engagement, audience quality and authenticity, content consistency and how the account performs against similar accounts.

Likes plus comments on recent posts, divided by followers, as a percentage. Reels also get their own rate based on views.

It depends on the account size and category, so Starlecta always compares an influencer with accounts of a similar size in the same category.

Who follows an influencer: gender, age, city and interests, and how real and engaged that audience is.

Yes. Audience Overlap shows how much of two audiences is shared, so you do not pay twice to reach the same people.

From each influencer's own Reel views and audience, using a model built on similar accounts. You get a clear range you can plan with.

Yes. The panel saves the Stories that mention a brand, with their links and products, before they disappear after 24 hours. You see which influencers your competitors work with and what they share.

Influencer profile, Influencer compare and Influencer AI Search run on our data with no sign-up, plus the engagement rate calculator, Story views estimator, campaign planner and performance benchmark.

Yes. Influencer compare shows two accounts side by side: followers, engagement rate and recent content. You can try it free on our site; in the panel you compare your own shortlists.

Book a demo. We show you the panel with your own brand and competitors in a 30-minute call and set up your account.