Creator quality (SQS, aggregate)

Creator quality is the average Starlecta Quality Score (SQS), from 0 to 100, of the creators who shared a brand. Brand of the Day shows this average only; the score of a named creator is not part of it.

• SQS is a calculated value with its own definition on the method page. Most components are an exact percentile rank against peers.
• For engagement, Story activity and sentiment the peers are the same category first. Real audience, loyal commenters and growth are ranked against the follower tier.
• The engagement component is the overall engagement rate, which is scored; the Reel-only rate is shown on profiles and never scored.
• The page shows the mean over the brand's creators and how many creators it rests on.

• A brand row appears only when enough of its creators have a score; a brand that has too few creators with a score is left out of the head-to-head.
• It is an average of a calculated score, not a measurement, and it says nothing about any one creator.
• The Starlecta Quality Score is not part of the public tools for named creators.

A brand whose creators score 63.2 on average sits just below a rival at 64.8: the page reads "Average creator quality (0–100)" with both averages.