Metrics
Metric definitions
One page for each figure on Brand of the Day: what it means, how it is computed, where it stops and an example. The text is the same for people, crawlers and the Markdown version.
Engagement rate
Likes plus comments over followers, a 90-day age-weighted median.
DefinitionReel plays
The play count of Reels, measured on the day it was read, with the number of Reels it rests on.
DefinitionShare of the conversation
A brand's contents as a share of the contents of the brands it is compared with, this week and the week before.
DefinitionStory view estimate
A modelled estimate of Story views, labelled as an estimate and kept apart from measured numbers.
DefinitionCreator quality (SQS, aggregate)
The average Starlecta Quality Score of a brand's creators; no creator's own score is shown.
DefinitionFollower tiers
Nano, micro, macro and mega: the four follower bands every surface uses.
DefinitionLoyalty
How many of a brand's creators shared only that brand, and how many also shared a rival.
DefinitionMovement
Which creators were new to a brand last week, which came from rivals and which left for rivals.
Definition
Related: Brand of the Day, methodology, free tools.
Last updated 2 November 2026