Movement

Movement compares the creators who shared a brand in the week with the week before and counts three groups: new to the brand, came from rivals, and left for rivals.

• It uses the same link and tag evidence, the same set of rivals and the same two weeks as loyalty.
• New to the brand, came from rivals and the creators who shared both partition the week's creators; left for rivals is counted from the same sets.
• Brand of the Day shows the three counts.

• A creator who moved in a way that none of the groups describes is counted in none of them.
• The names stay in the panel: the public page holds counts only.
• It depends on the set of rivals chosen for the brand.

181 creators new to the brand, 81 came from rivals and 4 left for rivals in the week.