Loyalty

Loyalty counts the creators who shared the brand in the week and shared none of its rivals, against those who also shared a rival.

• It uses the same link and tag evidence and the same set of rivals as the rest of the comparison.
• Brand of the Day gives one line: how many of the creators shared no rival, and how many also shared a rival.
• The share of creators who shared only the brand is shown as a percentage.

• It counts creators, not contents, and not how often each creator shared.
• Who they are stays in the panel: the public page holds no creator's name.
• It depends on the set of rivals chosen for the brand.

300 creators shared the brand: 90 shared no rival and 210 also shared a rival, so loyalty reads 30% shared only the brand.