Brand of the Day
64 creators shared NIVOSHE last week.It holds 44.4%, rank 2 of 7.
Tuesday 27 October 2026 · last week, 20–26 October · Instagram, Turkey · from the 55,000+ creators Starlecta tracks
64creators shared NIVOSHE
13Mestimated story views (modelled)
59KReel plays, measured on 6 of 8 Reels
Share of the conversation · brands, last week
| Brand | Share | Creators | |
|---|---|---|---|
| CALLİEL | 46.5% | 64 | |
| NIVOSHE | 44.4% | 64 | |
| GRIMELANGE | 8.0% | 14 | |
| The Liva | 0.5% | 1 | |
| WOU World of Unique | 0.5% | 1 | |
| CHUBA | 0.0% | 0 | |
| ETHIQUET | 0.0% | 0 |
Against competitors · last week
NIVOSHE's 8 Reels out-played CALLİEL's 60.
Reel plays, measured
CALLİEL · 60 Reels1.7M
NIVOSHE · 8 Reels59K
Median per Reel: CALLİEL 5,302 · NIVOSHE 6,496
Likes + comments on Posts and Reels
CALLİEL · 4611,483
NIVOSHE · 3848
Average creator quality (0–100)
CALLİEL64.0
NIVOSHE58.5
Who they reached · last week
Three in four are women; half are 25–34.
Gender
Women72.7%
Men27.3%
Age
25–3449.2%
18–2428.8%
35+22.0%
City
İstanbul21.0%
İzmir10.2%
Ankara8.3%
Audience interests
Turkish home cooking8.3%
Turkish cuisine5.2%
In the panel
Commenters of 59 of the 64 sharing creators; 98.2% in Turkey.
Creators who post your rivals, not you
79
Who they are, in the panel
Loyalty · shared only NIVOSHE
98.4%
63 of 64 creators shared no rival; 1 also shared a rival.
Who shares whom, in the panel
Who carries the brand
13 repeat creators delivered 38.6% of the contents; one creator posted 6 times.
Macro40
Micro12
Mega9
Nano3
Best day · Monday 26 October
34 stories in one day.
Day by day in the panel
Top content of the week
The Reels and stories in the panel
Where the shares send people
Every link in the panel
Everything else on NIVOSHE's page in the panel
Performance against competitors
Open in the panel
Influencer quality by size
Open in the panel
Audience profile comparison
Open in the panel
Tier mix, concentration and performance
Open in the panel
Who shares whom
Open in the panel
Who moved between NIVOSHE and competitors
Open in the panel
Influencers to consider next
Open in the panel
Sharing influencers
Open in the panel
Story scenario based on Reel performance
Open in the panel
Top content this period
Open in the panel
Where shares send people
Open in the panel
How Posts and Reels declared themselves
Open in the panel
Contents per week, last 26 weeks
Open in the panel
See the 79 creators in the panelPrevious day's brandEvery day of October 2026How we measureFree to use, no account needed.
Earlier days
- 2 Nov 2026 · CeraVe93 creators shared CeraVe last week. It leads the conversation with 86.8%.
- 1 Nov 2026 · kitapyurdu.com121 creators shared kitapyurdu.com last week. It leads the conversation with 61.3%.
- 31 Oct 2026 · Emsan127 creators shared Emsan last week. It holds 16.4%, rank 4 of 9.
- 30 Oct 2026 · kitapyurdu.com102 creators shared kitapyurdu.com last week. It leads the conversation with 64.8%.
- 29 Oct 2026 · BioBellinda81 creators shared BioBellinda last week. It holds 26.8%, rank 2 of 9.
- 28 Oct 2026 · BioBellinda77 creators shared BioBellinda last week. It holds 32.0%, rank 2 of 9.
- 26 Oct 2026 · MAMAAURA45 creators shared MAMAAURA last week. It leads the conversation with 86.5%.
Related: Trend Cloud, free tools, methodology.