Brand of the Day
127 creators shared Emsan last week.It holds 16.4%, rank 4 of 9.
Saturday 31 October 2026 · last week, 24–30 October · Instagram, Turkey · from the 55,000+ creators Starlecta tracks
127creators shared Emsan
8.6Mestimated story views (modelled)
108KReel plays, measured on 8 of 9 Reels
Share of the conversation · brands, last week
| Brand | Share | Creators | |
|---|---|---|---|
| Karaca | 28.3% | 188 | |
| Tefal | 23.2% | 167 | |
| Philips | 16.6% | 122 | |
| Emsan | 16.4% | 127 | |
| Kiwi | 5.3% | 54 | |
| Korkmaz | 4.5% | 40 | |
| Homend | 2.4% | 20 | |
| Arzum | 1.9% | 15 | |
| Ninja | 1.3% | 12 |
Against competitors · last week
Emsan's creators rank 3 of 7 on average quality score (64.4).
Reel plays, measured
Tefal · 28 Reels4.3M
Karaca · 30 Reels1.2M
Philips · 13 Reels1.1M
Homend · 6 Reels667K
Emsan · 9 Reels108K
Median per Reel: Tefal 32,058 · Karaca 8,835 · Philips 115,444
Likes + comments on Posts and Reels
Tefal · 2635,717
Karaca · 2618,375
Philips · 92,397
Emsan · 81,587
Average creator quality (0–100)
Kiwi65.7
Tefal65.4
Emsan64.4
Karaca64.3
Philips62.3
Homend61.8
Korkmaz61.1
Who they reached · last week
Four in five are women; more than half are 25–34.
Gender
Women82.6%
Men17.4%
Age
25–3455.3%
18–2427.4%
35+17.3%
City
İstanbul19.5%
İzmir10.8%
Ankara9.2%
Audience interests
Turkish home cooking7.2%
Home decor5.6%
In the panel
Commenters of 113 of the 127 sharing creators; 97.2% in Turkey.
Creators who post your rivals, not you
437
Who they are, in the panel
Loyalty · shared only Emsan
51.2%
65 of 127 creators shared no rival; 62 also shared a rival.
Who shares whom, in the panel
Who carries the brand
33 repeat creators delivered 45.0% of the contents; one creator posted 4 times.
Micro67
Macro46
Nano11
Mega3
Best day · Friday 30 October
47 stories in one day.
Day by day in the panel
Top content of the week
The Reels and stories in the panel
Where the shares send people
Every link in the panel
Everything else on Emsan's page in the panel
Performance against competitors
Open in the panel
Influencer quality by size
Open in the panel
Audience profile comparison
Open in the panel
Tier mix, concentration and performance
Open in the panel
Who shares whom
Open in the panel
Who moved between Emsan and competitors
Open in the panel
Influencers to consider next
Open in the panel
Sharing influencers
Open in the panel
Story scenario based on Reel performance
Open in the panel
Top content this period
Open in the panel
Where shares send people
Open in the panel
How Posts and Reels declared themselves
Open in the panel
Contents per week, last 26 weeks
Open in the panel
See the 437 creators in the panelPrevious day's brandEvery day of October 2026How we measureFree to use, no account needed.
Earlier days
- 2 Nov 2026 · CeraVe93 creators shared CeraVe last week. It leads the conversation with 86.8%.
- 1 Nov 2026 · kitapyurdu.com121 creators shared kitapyurdu.com last week. It leads the conversation with 61.3%.
- 30 Oct 2026 · kitapyurdu.com102 creators shared kitapyurdu.com last week. It leads the conversation with 64.8%.
- 29 Oct 2026 · BioBellinda81 creators shared BioBellinda last week. It holds 26.8%, rank 2 of 9.
- 28 Oct 2026 · BioBellinda77 creators shared BioBellinda last week. It holds 32.0%, rank 2 of 9.
- 27 Oct 2026 · NIVOSHE64 creators shared NIVOSHE last week. It holds 44.4%, rank 2 of 7.
- 26 Oct 2026 · MAMAAURA45 creators shared MAMAAURA last week. It leads the conversation with 86.5%.
Related: Trend Cloud, free tools, methodology.