Brand report: Samsung

Page 1: Cover

Report date 2 Nov 2026 · Instagram · verified brand posts

Brand Report · 4 Aug – 1 Nov 2026

Samsung

4 Aug – 1 Nov 2026 · 9 tracked brands compared · verified brand posts · 12 weeks before the period (12 May – 3 Aug)

Of the 390 accounts that posted for you, 75 made 442 posts for Apple in the same 90 days, against 936 for you. Of the 436 accounts that posted for Apple, 361 did not post for you at all in this period. This report shows how to reach that pool and how to protect your most valuable accounts.

Contents

First

01 At a glance: the numbers, strengths, 3 actions 2

I · Inside your brand

02 Campaign shape: format and days 3

03 Timing: day × hour 4

04 Your pool: top 10 and the other 380 5

05 The audience you reach 6

II · Benchmark against competitors

06 Position in the category: 9 brands, 4,134 posts 7

07 Who with whom: overlap matrix 8

08 What your pool does for competitors 9

09 Competitor pool and link intelligence 10

10 Share of tracked content: position vs competitors 11

11 Performance: you and competitors 12

12 Quality score: by follower tier 13

13 Audience comparison 14

III · Recommendations

14 Three actions: shift, diversify, retain 16

15 Next 4 weeks 17

Appendix

— Method and data reliability 18

Page 2: At a Glance

Section: Summary 01 · At a glance

The period in numbers, your strengths, the competitor's potential and three recommended steps.

Brand posts · 936 · 454 stories · 63 posts · 419 reels 155 with links, 781 with caption/tag

Influencers · 390 · 259 first-time this period · 131 had posted for you before

Visibility · 69.46M measured · + 31.36M estimated Story views

Engagement · 2,654,971 measured · + 513,582 estimated

Category share · 23% · 2nd place · 4,134 posts · Apple 31%

Pool loyalty · 256 / 390 · posting only for you · 87 mostly with competitors

Where you are strong

• Loyal core. @salihyolusever, @socratesdergi and @vildankirsann posted only for you this period.
• Timing. Busiest 24 hours 6%; 763 posts on weekdays, 173 at weekends.

Evidence: pages 3, 5 and 9

Competitor potential

• Your pool also posts for the competitor. The pool that posts for you made 442 posts for Apple, 47% of your volume.
• Opportunity pool. Of the 436 accounts that posted for Apple, 75 also posted for you; the other 361 were not reached in this period.

Evidence: pages 7, 8 and 10

3 recommended actions

1 Shift

No high-volume, low-engagement account stood out in this period.

2 Diversify

No target topic was selected, so this report has no new candidate list.

3 Retain

Prioritize the @salihyolusever, @socratesdergi, @vildankirsann group.

Details: page 16

Page 3: Campaign Shape: Format and Days

Section: I · Inside your brand 02 · Campaign shape

Post formats and how they spread over the period; whether the campaign bunches into a single day is visible here.

Format split 936 posts

Story 49% · 454 Post 7% · 63 Reels 45% · 419 Story views cannot be read from the platform; estimated 31.36M based on the account's own Reel history or on accounts in the same tier

Posts by day 4 Aug – 1 Nov 2026

The three busiest days (9 Sep (44), 8 Sep (33), 7 Sep (32)) make up 12% of the total. Of the other 87 days, 1 had no posts.

Busiest day · Wed 9 Sep · 44 posts · 5% of the total

Weekdays / weekends · 763 / 173 · 82% of posts on weekdays

Concentration · 17% · top 10 posting accounts; 3% of measured engagement, 5% of estimated (coverage 69%)

What this means

The busiest 24 hours hold 6% of posts. The top 10 accounts carry 17% of posts; their share of measured engagement is 3%, lower than their share of tracked content.

Page 4: Timing: Post Density by Day × Hour

Section: I · Inside your brand 03 · Timing

Distribution of the 936 posts by weekday and hour.

Posts by day and hour cell = number of posts in that day and hour · Turkey time

low high The map shows when posts went out, not when followers are online.

Peak hour · 18:00–19:00 · 153 posts in this hour across the period

Busiest cell · Wednesday 18:00 · 37 posts fell in a single hour

Heaviest day · Wednesday · 186 posts · weekday total 763

Busiest 24 hours · 6% · rolling 24-hour window

Page 5: Your Pool: This Period's Top 10 Posting Accounts

Section: I · Inside your brand 04 · Your pool

Top 10 of the 390 accounts by post count. The Loyalty column shows the balance with competitors.

and 380 more influencers: 778 posts (83% of the period) · 151 Micro · 171 Macro · visibility 61,495,176 measured + 31,501,169 · engagement 2,576,647 + 486,308. Names under Loyalty: the competitors the account posted for.

What we see

• Highest measured engagement. @salihyolusever total measured engagement 64,115.
• Highest estimated engagement. @socratesdergi total estimated engagement 9,533.

Loyalty split, 390 accounts

Only you · 256

Mixed · 47

Rival-heavy · 87

Single post · 0

Page 6: The Audience You Reach: Who, Where, How Genuine

Section: I · Inside your brand 05 · Audience

Measurable audience traits; a sample of engaging commenters, not all followers.

Demographics 358/390 measured · equal weights

Age

25-34 · 47%

18-24 · 40%

35+ · 13%

Gender

female · 56%

male · 44%

On a visibility-weighted view, female is 51% (using estimated visibility); the effect of high-volume accounts.

City

Istanbul · 28%

Izmir · 12%

Ankara · 10%

Antalya · 6%

Bursa · 5%

Mersin · 2%

+75 more cities.

Country

Turkey · 97%

Language

Turkish · 94%

Audience quality commenter sample · 3,199,698 profiles

Genuine audience · 68% · authenticity signal among engaging commenter profiles

Loyal commenters · 14% · those who comment on the same account again and again

Business accounts · 8% · business profiles among commenters

Outside Turkey · 9% · location of commenters

Audience similarity

97% of the 63,903 measured pairs are more than 70% similar; median 88%.

Most similar pairs

• @hakansezginel ↔ @idriscanocakdan
• @ahmetbalatcom ↔ @basari.okulu
• @ahmetbalatcom ↔ @itsranayilmaz
• @ahmetbalatcom ↔ @karina_unal
• @alenayavas ↔ @cigsembecereen

Interests from commenter profiles

brand collaborations · 6%

makeup tutorials · 5%

outfit styling · 5%

turkish cuisine · 4%

home decor · 4%

beauty influencer · 4%

beauty product reviews · 4%

women's fashion · 3%

+219 more interests.

By follower tier

Engagement: measured + estimated shown separately.

Page 7: Category Position: 9 Brands, 4,134 Posts

Section: II · Benchmark against competitors 06 · Category position

How verified posts split across brands in the period, and the volume your pool produces for competitors.

For you · 390 accounts

936 · posts

2.4 · posts per account

same period · 75 accounts from your pool also posted for Apple

Most shared competitor: Apple · 75 accounts

442 · posts

5.9 · posts per account

Share of tracked content same period, same method · 4,134 verified posts

Apple · 1,282 · 31%

Samsung · you · 936 · 23%

Huawei · 624 · 15%

DJI · 503 · 12%

Xiaomi · 332 · 8%

Casio · 193 · 5%

Lenovo · 131 · 3%

Anker · 115 · 3%

JBL · 18 · 0.40%

Influencer posts of the 9 tracked brands. Share is by post count, not by visibility.

Where the opportunity is

The category's biggest competitor: Apple. Posts per account: you 2.4, Apple pool 5.9. The real opportunity pool: 361 of Apple's 436 accounts did not post for you at all in this period.

Your accounts' posts for competitors the same 390 accounts

Momentum of the period per brand: total, accounts and peak day

At its peak Apple made 101 posts in a single day; your peak is 44.

Page 8: Who With Whom: Overlap Matrix

Section: II · Benchmark against competitors 07 · Who with whom

Which influencers posted for more than one brand; the size of the competitor pool is visible here.

Overlap matrix of the accounts that posted for the row brand, how many also posted for the column brand · diagonal: those that posted only for that brand

These are recorded posts, not deal information. Highlighted cells are the Samsung row and column.

Reading

70% of Apple accounts posted only for Apple in this period; accounts shared with you: 75.

Posted for Apple but not for you

361 / 436 accounts

Of the 436 accounts that posted for Apple this period, only 75 also posted for you; 361 did not work with you, and 304 of those posted only for Apple.

Posted for a single brand only share within the brand's pool

Apple · 304/436

Samsung · 256/390

Huawei · 108/216

DJI · 189/243

Xiaomi · 81/159

Casio · 21/49

Lenovo · 13/61

Anker · 15/56

JBL · 4/13

Samsung: 256/390 accounts posted only for you (including single-post accounts); 122 accounts with at least two posts.

Page 9: What Your Pool Does for Competitors

Section: II · Benchmark against competitors 08 · Pool loyalty

The 390 accounts' history with the brand and balance with competitors, classed for 4 Aug – 1 Nov.

Only you · 256 accounts · 518 posts · median quality score 66 engagement 2,500,768 + 368,370

Mixed · 47 accounts · 169 posts · median quality score 62 engagement 83,653 + 76,546

Rival-heavy · 87 accounts · 249 posts · median quality score 62 engagement 70,550 + 68,666

Single post · 0 accounts

First-time posters · 259 · 12 weeks before the period (12 May – 3 Aug)

Returning · 131 · 12 weeks before the period (12 May – 3 Aug)

Influencers concentrated on competitors in the top 10, with competitor posts

Recommended to retain posting only for you, in the top 10 · @salihyolusever @socratesdergi @vildankirsann

Reading

The largest group is accounts posting only for you: 256 accounts; median quality score 65.6. Accounts concentrated on competitors: 87.

Page 10: Competitor Pool and Link Intelligence

Section: II · Benchmark against competitors 09 · Competitor pool

Top category accounts, the best of those not yet posting for you, and where competitors send traffic.

Top 10 most active accounts across all tracked brands · may include the brands' own accounts

+3 brands are not in separate columns; they are included in the Total column.

Reading

In the tracked pool, 1 account did not post for you at all this period; first in line is @djikaracasulu, 45 posts in total.

Competitor pool standouts not posting for you · ranked by competitor posts

+7 more accounts.

Link intelligence most used address · number of content items

The address you use most: amazon.com.tr//dp/B0F3J6JFB5 (11 content items)

Most shared competitor links: Apple: 38; Xiaomi: 20. Your most shared link was shared 11 times.

Page 11: Share of Tracked Content: Position vs Competitors

Section: II · Benchmark against competitors 10 · Share of tracked content

Share of matched influencer posts with links; same period, same method. Not the whole market.

Your share of tracked content in this competitor set: 22.6%

If an influencer posted for two brands, they count in both brands' pair totals; the pair share is not a unique-person share. Change: difference in post count versus the previous period of the same length.

This table is as of 2 Nov 2026, 14:23. Your row matches the cover and page 7 counts: 936 posts, 390 influencers.

Share by marketplace the value on the right is your share

Trendyol · 8.7%

Hepsiburada · 13.7%

Amazon · 15.8%

N11 · 7.9%

Samsung Apple Huawei DJI Xiaomi Casio Anker other

Content carrying links to more than one marketplace is counted in each row.

Scope

Same calculation as the comparison in your panel, at the moment the report was requested (2 Nov 2026, 14:23). Comparison set: panel default (admin-defined).

Page 12: Performance: You and Competitors

Section: II · Benchmark against competitors 11 · Performance

Values as the panel shows each row on its own; measured, model and estimated values are never added.

“—”: no content in that row carries the counter or the estimate; 0 is a measured zero. Reel plays are not unique reach. Measured, model and estimated values are not added up; there is no total row. Each row covers all marketplaces together; it is not split by marketplace.

Performance values were read from the panel's 6-hour cache on 2 Nov 2026, 14:23; the oldest row was calculated on 2 Nov 2026, 13:23.

Page 13: Quality Score: By Follower Tier

Section: II · Benchmark against competitors 12 · Quality score

Average quality score of the unique influencers who posted this period; an account that posts a lot is counted once.

Cell: average quality score (0–100); below it, unique influencers with a quality score / unique influencers who posted. Accounts without a quality score are left out of the average; a true 0 is kept. Overall shifts with the tier mix, so compare tier by tier first. Each row covers all marketplaces together.

Page 14: Audience Comparison

Section: II · Benchmark against competitors 13 · Audience comparison

Commenter profiles of the posting influencers, equally weighted; not followers or people reached.

Largest differences: Anker you / competitor, point difference · panel default: first competitor in the list

• Gender · Male: 44.1% / 56.9% → -12.8 pts
• Gender · Female: 55.9% / 43.1% → +12.8 pts
• Age · 18–24: 40.4% / 35.1% → +5.3 pts

Age “—”: not recorded, not zero.

Gender

Country

Page 15: Audience Comparison: City and Interests

Section: II · Benchmark against competitors 13 · Audience comparison

Commenter profiles of the posting influencers, equally weighted; not followers or people reached.

City “—”: not recorded, not zero.

Interests Share within interest signals; not a percentage of commenters.

Each row is the equally weighted average of the commenter profiles of the posting influencers. Commenters are a sample: not followers or people reached, and not a sales measure. The categories are the largest ones of you and of the compared competitor.

Page 16: Three Actions: Shift, Diversify, Retain

Section: III · Recommendations 14 · Three actions

Each card: what we saw, what we recommend, which accounts, who does it and when.

1 Shift

No high-volume, low-engagement account stood out in this period.

2 Diversify

No target topic was selected, so this report has no new candidate list.

3 Retain

Finding. @salihyolusever, @socratesdergi and @vildankirsann posted only for you this period; the group has 256 accounts in total.

Recommendation. Take a renewed working proposal to them before the next period starts; we suggest a priority and timing agreement, not exclusivity.

Expected impact. The median quality score of this group is 65.6.

Owner: brand / KAM · Timing: this month

Page 17: Next 4 Weeks

Section: III · Recommendations 15 · Next 4 weeks

The timeline of the three actions, what we will measure in the next report, and the next step.

Suggested timeline next 4 weeks

Week 1

Retain

• @salihyolusever
• @socratesdergi
• @vildankirsann

Week 2

Shift

• No high-volume, low-engagement account stood out in this period.

Week 3

Competitor pool

• Apple

Week 4

Measure

• Engagement rate
• Loyalty
• Category share
• Competitor pool

Tracking in the next report

• Engagement rate See the campaign shape reading (page 3).
• Loyalty 256 accounts posted only for you; 87 accounts concentrated on competitors.
• Category share 23%
• Competitor pool The pool that posts for you made 442 posts for Apple, 47% of your volume.

Every month with Starlecta

• This report is built from verified post data; it can be regenerated by choosing a brand and a period.
• The competitor pool and post volume are verified separately for each period with the same method.

Next step

In a 30-minute call, let's open this report in the live panel, together with Apple's pool of 436 accounts.

The 361 accounts that did not post for you this period, the top 10 accounts and the daily post curve are ready in the panel.

starlecta.com

Page 18: Method and Data Reliability

Section: Appendix Method

Which posts are counted, how visibility and engagement are calculated, and the components of the scores.

Included in the report

• 936 brand posts; verified through link and verified tag evidence.
• The tag-matching list was frozen when the report was requested: 27 verified tags · list digest a7c329850ae1.
• 390 influencers contributed.
• 155 content items with links · 781 content items with caption/tag evidence · total 936.
• 0 possible posts were excluded because the evidence was insufficient.
• Competitor posts were verified with the same method in the same period (4,134).
• First-time / returning accounts are based on the 12 weeks before the period (12 May – 3 Aug).

Visibility and engagement

• Reel: plays reported by the platform. Post and story: not reported, so estimated (454 stories → 31,362,525; possible range 4.04M–106.47M).
• Engagement: posts and reels use measured likes + comments, or followers × engagement rate (estimated) when likes are hidden. Stories: estimated views × the Reel engagement/view ratio. Calculated for 876 of 936 posts (likes + comments for post/reel; estimated reach-based for story).
• Measured and estimated values are shown separately, never summed. Genuineness scenario applied to the engaging audience: 1,973,470 (coverage 97%).

Engagement rates

• Overall: likes + comments relative to followers on posts and reels, weighted median.
• Reel: reels only. The two are not interchangeable.
• Both are published with at least 3 active samples; below that, "—".

Competitor comparisons

Pages 11–15: the calculation in your panel, taken at the moment the report was requested (2 Nov 2026, 14:23).

Report scope

• The competitor list was fixed at the report request (admin-defined): Anker, Apple, Casio, DJI, Huawei, JBL, Lenovo, Xiaomi.

Audience similarity

63,903 pairwise comparisons were made; the share above 70% similarity is 97%. It is the similarity of measurable audience profiles, not shared followers.

Symbols used in the report

31,362,525 estimated value

Only you did not post for any tracked competitor (at least 2 posts)

Rival-heavy 60%+ of their posts went to competitors

Mixed posted for both you and a competitor

Single post only one post this period, history too short

— not measurable; no estimate produced