Brand of the Day
MAMAAURA: 234 creators shared it last week.It leads the conversation with 86.9%.
Tuesday 3 November 2026 · last week, 27 October – 2 November · Instagram, Turkey · from the 55,000+ creators Starlecta tracks
234creators shared MAMAAURA
18Mestimated story views (modelled)
334KReel plays, measured on 3 of 3 Reels
Share of the conversation · brands, last week
| Brand | Share | Creators | |
|---|---|---|---|
| MAMAAURA | 86.9% | 234 | |
| Mustela | 7.3% | 27 | |
| Biobaby | 2.2% | 11 | |
| Sebamed | 1.8% | 8 | |
| Incia | 1.0% | 5 | |
| Weleda | 0.6% | 3 |
Against competitors · last week
MAMAAURA's creators have the highest average quality score: 65.1.
Reel plays, measured
MAMAAURA · 3 Reels334K
Median per Reel: MAMAAURA 66,639
Likes + comments on Posts and Reels
MAMAAURA · 22,212
Average creator quality (0–100)
MAMAAURA65.1
Mustela64.5
Who they reached · last week
Four in five are women; more than half are 25–34.
Gender
Women82.9%
Men17.1%
Age
25–3458.5%
18–2426.3%
35+15.3%
City
İstanbul20.7%
İzmir10.2%
Ankara8.8%
Commenters of 227 of the 234 sharing creators; 97.8% in Turkey.
Creators who post your rivals, not you
45
Loyalty · shared only MAMAAURA
97.0%
227 of 234 creators shared no rival; 7 also shared a rival.
Who carries the brand
91 repeat creators delivered 66.4% of the contents; one creator posted 13 times.
Micro158
Macro65
Nano6
Mega5
Best day · Sunday 1 November
95 stories in one day.
Top content of the week
Where the shares send people
Everything else on MAMAAURA's page in the panel
Performance against competitors
Influencer quality by size
Audience profile comparison
Tier mix, concentration and performance
Who shares whom
Who moved between MAMAAURA and competitors
Influencers to consider next
Sharing influencers
Story scenario based on Reel performance
Top content this period
Where shares send people
How Posts and Reels declared themselves
Contents per week, last 26 weeks
See the 45 creators in the panelPrevious day's brandEvery day of November 2026How we measureFree to use, no account needed.
Earlier days
Brand of the DayEarlier days
8 days
November 2026 · 2 days
- CeraVeCeraVe: 93 creators shared it last week. It leads the conversation with 75.2%.
- kitapyurdu.comkitapyurdu.com: 121 creators shared it last week. It leads the conversation with 61.3%.
October 2026 · 6 days
- EmsanEmsan: 127 creators shared it last week. It holds 14.7%, rank 4 of 9.
- kitapyurdu.comkitapyurdu.com: 102 creators shared it last week. It leads the conversation with 64.8%.
- BioBellindaBioBellinda: 81 creators shared it last week. It holds 23.4%, rank 2 of 9.
- BioBellindaBioBellinda: 77 creators shared it last week. It holds 27.9%, rank 2 of 9.
- NIVOSHENIVOSHE: 84 creators shared it last week. It leads the conversation with 45.8%.
- MAMAAURAMAMAAURA: 45 creators shared it last week. It leads the conversation with 86.5%.
Related: Trend Cloud, free tools, methodology.