Part 6 of 6 · Samsung brand intelligence set · 4 Aug – 1 Nov 2026
Management Report: Samsung
Decisions, figures and recommendations in four pages: the period in numbers, the creators Samsung works with, its most viral content and where it stands against its rivals, with three takeaways. Samsung holds 18.9% of the content across 9 brands.
Licence: © 2026 Starlecta FZCO. All rights reserved. You may quote the data and figures with a citation to Starlecta and this page's address, and share the report unchanged with the Starlecta logo and attribution. Any other use, including edited or re-branded copies, needs written permission (starlecta.com/en/terms).
- Published
- Period
- –
- Data read
- Platform
The full report (4 sections)
The creators named here are the accounts that published the content. Only Instagram's paid-partnership label confirms that a post is a collaboration.
Page 1: Samsung · Management Report
4 Aug – 1 Nov 2026 · Instagram, Turkey · 9 brands compared · report date 2 Nov 2026
Bottom line. Samsung is second to Apple with 18.9% of the content across 9 brands, but it leads on Reels: a first-recorded median of 41,768 views, more than twice Apple's 18,855. It also leads the period's viral tech content on views (227,055,336 views, 27.3% of the set above 1 million); sketches and challenges brought 67.7% of Samsung's views in the tech top 30. Next step: carry the same sketch and single-feature model beyond phones to other Galaxy products.
The period in numbers
- Share of content · 18.9% · second after Apple · 985 of 5,209 content pieces · Competitor Analysis
- Creators · 347 · excluding news, deal and shop accounts · Influencer List
- Collaboration evidence · 175 creators · 50.4% of 347 creators · Influencer List
- Paid partnership label · 7 creators · @samsungturkiye as sponsor on 10 posts · Influencer List
- Reel views · 284M · 418 Reels · read on Instagram on 2 Nov 2026 · Influencer List
- Median Reel views · 41,768 · first recorded counter · Apple 18,855 · Competitor Analysis
- 1 million+ tech Reels · 30 / 183 · 27.3% of views, highest of 39 brands · Technology Most Viewed
- Ad disclosure · 55.4% · #reklam/#işbirliği/#tanıtım · of 514 posts and Reels · Apple 17.7% · Competitor Analysis
Four questions, short answers
- Who does it work with? 175 / 347 creators · 175 of 347 creators show collaboration evidence; 7 carry @samsungturkiye as sponsor in Instagram's paid partnership label and 151 were active in the last 30 days.
- Samsung's most viral post 40,932,902 views · @yunuscanpolat's #iSwitchedToSamsung sketch tops the list; Samsung's 30 most-viewed Reels reached 227,055,336 views.
- Most viral in tech 27.3% share of views · Among 183 tech Reels above 1 million views, Samsung leads on views with 30 Reels; the single top video is a cooking clip recorded with a DJI microphone (126,594,487).
- Against rivals 41,768 median views · Apple leads on volume (2,205 content pieces vs 985), while Samsung's Reel median is more than twice Apple's (18,855); ER per view is 1.99% for DJI and 1.25% for Samsung. (first recorded counter, median)
Page 2: Which creators does Samsung actively work with? Reels and stories
Base: 347 creators, excluding news, deal and shop accounts
Three layers: label, evidence, recency · Influencer List
- Paid partnership label · 7 creators · @samsungturkiye as sponsor in Instagram's label on 10 posts; the brand's own confirmation
- Collaboration evidence · 175 creators · 50.4% of 347 creators · 169 posted Reels, 93 posted stories
- Active in the last 30 days · 151 creators · last Samsung content on or after 3 Oct 2026
- Stories · 210 creators · 394 stories · 239 creators posted Reels
Reels: most viewed creators with collaboration evidence · Influencer List
| Creator | Tier | Reel views, total | Reels | Sponsor label |
|---|---|---|---|---|
| @yunuscanpolat | Mega | 41.1M | 2 | |
| @yasarcankocaaslan | Macro | 40.4M | 2 | @samsungturkiye |
| @hamzaibac | Macro | 24.4M | 3 | |
| @erayozkenar | Macro | 16.5M | 1 | |
| @okanyontar | Macro | 10.3M | 3 | |
| @aylizyasar | Macro | 10.1M | 3 | @samsungturkiye |
| @derevclara | Macro | 9.9M | 2 | |
| @tunatavus | Mega | 9.5M | 2 | @samsungturkiye |
Stories: creators with collaboration evidence who posted the most stories · Influencer List
| Creator | Tier | Stories | Reels |
|---|---|---|---|
| @socratesdergi | Macro | 13 | 3 |
| @cankatko | Macro | 7 | 4 |
| @erugurlu | Micro | 7 | 5 |
| @salihyolusever | Macro | 6 | 31 |
| @merdankocaoglu | Macro | 4 | 4 |
| @ozgurcetin | Micro | 4 | 4 |
| @derevclara | Macro | 3 | 2 |
| @talyanisariii | Micro | 3 | 2 |
Campaign tags spread one message across a wide pool: #iswitchedtosamsung on 170 posts by 122 creators, #galaxyzfold8 on 154 by 109, #teamgalaxy on 131 by 91. · Influencer List
A largely exclusive pool with a younger audience. Excluding news and deal accounts, 68.8% of the creators who posted Samsung posted only Samsung; 70 accounts are shared with Apple and 58 with Huawei. In the panel, 40.4% of commenters are 18–24 (Apple 33.2%) and 44.1% are men (Apple 35.5%); average quality score Samsung 64.1, Apple 65.0. · Competitor Analysis · Brand Report
Page 3: Most viral content: Samsung and tech overall
Reel views read on Instagram on 2 Nov 2026
Most viewed Samsung Reels · Most Viewed Reels and Stories
| # | Creator | Tier | Date | Views | ER per view | Sponsor label |
|---|---|---|---|---|---|---|
| 1 | @yunuscanpolat | Mega | 26 Sep | 40,932,902 | 0.51% | |
| 2 | @yasarcankocaaslan | Macro | 26 Sep | 40,223,154 | 0.29% | @samsungturkiye |
| 3 | @hamzaibac | Macro | 25 Sep | 24,353,443 | 0.29% | |
| 4 | @erayozkenar | Macro | 30 Sep | 16,539,903 | 0.24% | |
| 5 | @derevclara | Macro | 27 Sep | 9,512,240 | 0.08% | |
| 6 | @tunatavus | Mega | 1 Oct | 9,280,784 | 0.07% | @samsungturkiye |
| 7 | @okanyontar | Macro | 26 Sep | 8,704,391 | 3.22% | |
| 8 | @ulkuhilalciftciofficial | Mega | 8 Sep | 8,633,694 | 3.15% | |
| 9 | @atayasat | Mega | 25 Aug | 7,711,370 | 4.08% | |
| 10 | @benyunusyilmaz | Mega | 25 Sep | 7,647,878 | 2.12% |
Most viewed tech Reels · Tech Most Viewed
| # | Creator | Brand | Tier | Views |
|---|---|---|---|---|
| 1 | @onurwoodart | DJI | Macro | 126,594,487 |
| 2 | @asliguler | LG | Mega | 76,726,594 |
| 3 | @yunuscanpolat | Samsung | Mega | 40,932,902 |
| 4 | @yasarcankocaaslan | Samsung | Macro | 40,223,154 |
| 5 | @hamzaibac | Samsung | Macro | 24,353,443 |
| 6 | @erayozkenar | Samsung | Macro | 16,539,903 |
| 7 | @onurwoodart | DJI | Macro | 14,967,382 |
| 8 | @kafa_tv | Dyson | Mega | 14,075,003 |
| 9 | @jankovicsamet | Huawei | Macro | 12,136,482 |
| 10 | @cotoyun | PlayStation | Macro | 10,470,856 |
Sketches raise the ceiling. Samsung's 30 most-viewed Reels reached 227,055,336 views; 5 of them carry @samsungturkiye as sponsor in the paid partnership label. Of Samsung's 14 Reels in the tech top 30, 7 are sketches or challenges and brought 67.7% of Samsung's views there; 12 were posted between 25 Sep–1 Oct. · Most Viewed Reels and Stories · Tech Most Viewed
Tech inside non-tech content. The 183 tech Reels above 1 million views reached 830,554,574 views. The top two are not about the product: a cooking video recorded with a DJI microphone (126,594,487) and a family vlog with an LG StanbyME (76,726,594) make up 24.5% of the set. · Tech Most Viewed
Page 4: Where does Samsung stand against its rivals?
Rival comparison · same method, same period · Competitor Analysis
| Brand | Content | Share | Story share | Reels share | Macro + Mega content share | Ad disclosure, posts + Reels | Median Reel views, first recorded | Median ER, Reels, per view |
|---|---|---|---|---|---|---|---|---|
| Apple | 2,205 | 42.3% | 41.4% | 33.3% | 41.1% | 17.7% (n=1,295) | 18.9K (n=735) | 1.14% (n=650) |
| Samsung | 985 | 18.9% | 47.8% | 45.6% | 55.7% | 55.4% (n=514) | 41.8K (n=446) | 1.25% (n=419) |
| Huawei | 660 | 12.7% | 65.6% | 29.8% | 68.2% | 58.1% (n=227) | 32.8K (n=196) | 1.28% (n=167) |
| DJI | 515 | 9.9% | 29.9% | 61.4% | 38.2% | 17.4% (n=362) | 13.0K (n=311) | 1.99% (n=263) |
| Xiaomi | 329 | 6.3% | 77.5% | 20.7% | 41.0% | 24.3% (n=74) | 27.4K (n=66) | 0.98% (n=61) |
| Casio | 268 | 5.1% | 71.3% | 16.8% | 37.6% | 54.5% (n=77) | 5,490 (n=38) | 1.19% (n=31) |
| Lenovo | 131 | 2.5% | 63.4% | 32.8% | 48.8% | 43.8% (n=48) | 30.5K (n=42) | 0.66% (n=41) |
| Anker | 93 | 1.8% | 90.3% | 8.6% | 57.0% | 77.8% (n=9) | 14.9K (n=8) | 1.23% (n=8) |
| JBL | 23 | 0.4% | 78.3% | 13.0% | 69.5% | 20.0% (n=5) | 3,871 (n=3) | 1.10% (n=3) |
What rivals do differently · Competitor Analysis
- Apple · 2,205 content pieces: News accounts carry the volume: 19.9% of its rows; ad disclosure only 17.7%.
- Huawei · ad disclosure 58.1%: Invited launch events: 101 rows on one day; the brand co-authors 19 rows (Samsung 1).
- DJI · Reels share 61.4%: The product as a filming tool: median ER per view 1.99%, Samsung 1.25%; 79.4% of first-recorded views from one video.
- Xiaomi · story share 77.5%: Stories and deals: 129 of 255 stories from deal accounts; its phone is compared with Samsung's privacy display.
Three takeaways
1. Go beyond phones All 15 Samsung Reels in the tech top 50 are Galaxy Z Fold8/Flip8; Huawei showed phones (6), watches (7) and tablets (2) in the same list (Technology Most Viewed). 2. Use the label consistently 8 of Samsung's 30 Reels above 1 million views carry the paid partnership label, 22 do not; the label lets a standout post be boosted as an ad (Technology Most Viewed). 3. Co-publish launches Huawei co-authors 19 rows with its brand account, Samsung 1; co-publishing puts the post into the @samsungturkiye feed as well (Competitor Analysis).
Method. Posts, Reels and stories naming Samsung and its rivals (9 brands) and 39 tech brands on the Turkish Instagram accounts Starlecta tracks, 4 Aug – 1 Nov 2026. Reel views were read on Instagram on 2 Nov 2026; median views and ER (per view, Reels) use the first recorded counter. Creator and collaboration counts exclude news, deal and shop accounts; share and the rival table use all accounts. The panel share in Brand Report (23%) counts only verified brand tags and links; the share here uses the Competitor Analysis matching, which also covers hashtags and brand names. The paid partnership label is Instagram's own label; ad disclosure is the #reklam/#işbirliği/#tanıtım tag in the caption. Tiers: Nano <10K · Micro 10K–100K · Macro 100K–1M · Mega 1M+ followers.
Sources. The five Starlecta reports of this dossier: Brand Report · Competitor Analysis · Most Viewed Reels and Stories · Tech Most Viewed Content · Influencer List.