Brand report: Dyson

Page 1: Cover

Report date 2 Nov 2026 · Instagram · verified brand posts

Brand Report · 3 Oct – 1 Nov 2026

Dyson

3 Oct – 1 Nov 2026 · 10 tracked brands compared · verified brand posts · 12 weeks before the period (11 Jul – 2 Oct)

Of the 635 accounts that posted for you, 128 made 382 posts for Philips in the same 30 days, against 1,054 for you. Of the 389 accounts that posted for Philips, 261 did not post for you at all in this period. This report shows how to reach that pool and how to protect your most valuable accounts.

Contents

First

• 01 At a glance: the numbers, strengths, 3 actions 2

I · Inside your brand

• 02 Campaign shape: format and days 3
• 03 Timing: day × hour 4
• 04 Your pool: top 10 and the other 625 5
• 05 The audience you reach 6

II · Benchmark against competitors

• 06 Position in the category: 10 brands, 2,384 posts 7
• 07 Who with whom: overlap matrix 8
• 08 What your pool does for competitors 9
• 09 Competitor pool and link intelligence 10
• 10 Share of tracked content: position vs competitors 11
• 11 Performance: you and competitors 12
• 12 Quality score: by follower tier 13
• 13 Audience comparison 14

III · Recommendations

• 14 Three actions: shift, diversify, retain 16
• 15 Next 4 weeks 17

Appendix

• — Method and data reliability 18

Page 2: At a Glance

Section: Summary 01 · At a glance

The period in numbers, your strengths, the competitor's potential and three recommended steps.

Brand posts · 1,054 · 705 stories · 17 posts · 332 reels 544 with links, 510 with caption/tag

Influencers · 635 · 420 first-time this period · 215 had posted for you before

Visibility · 35.15M measured · + 42.3M estimated Story views

Engagement · 316,218 measured · + 526,076 estimated

Category share · 44% · 1st place · 2,384 posts · Philips 32%

Pool loyalty · 461 / 635 · posting only for you · 76 mostly with competitors

Where you are strong

• Loyal core. @gamzeyahuu, @socratesdergi and @nowsporturkiye posted only for you this period.
• Timing. Busiest 24 hours 19%; 696 posts on weekdays, 358 at weekends.

Evidence: pages 3, 5 and 9

Competitor potential

• Your pool also posts for the competitor. The pool that posts for you made 382 posts for Philips, 36% of your volume.
• Opportunity pool. Of the 389 accounts that posted for Philips, 128 also posted for you; the other 261 were not reached in this period.

Evidence: pages 7, 8 and 10

3 recommended actions

1 Shift · Review the share of posts of @indirimtakippremium, @ceyizlerinizburaya, @firsatdolutr. · 2 Diversify · No target topic was selected, so this report has no new candidate list. · 3 Retain · Prioritise the group of @gamzeyahuu, @socratesdergi, @nowsporturkiye.

Details: page 16

Page 3: Campaign Shape: Format and Days

Section: I · Inside your brand 02 · Campaign shape

Post formats and how they spread over the period; whether the campaign bunches into a single day is visible here.

Format split 1054 posts · Story 67% · 705 Post 2% · 17 Reels 31% · 332 Story views cannot be read from the platform; estimated 42.3M based on the account's own Reel history or on accounts in the same tier

Posts by day 3 Oct - 1 Nov 2026

Day: posts (weekday initial + day of month) S3: 12 · S4: 17 · M5: 20 · T6: 8 · W7: 28 · T8: 13 · F9: 20 · S10: 12 · S11: 30 · M12: 19 · T13: 19 · W14: 33 · T15: 20 · F16: 11 · S17: 11 · S18: 14 · M19: 22 · T20: 24 · W21: 22 · T22: 22 · F23: 42 · S24: 41 · S25: 18 · M26: 147 · T27: 114 · W28: 66 · T29: 22 · F30: 24 · S31: 61 · S1: 142

The three busiest days (26 Oct (147), 1 Nov (142), 27 Oct (114)) make up 38% of the total. In between, continuity was kept with 8–66 posts.

Busiest day · Mon 26 Oct · 147 posts · 14% of the total

Weekdays / weekends · 696 / 358 · 66% of posts on weekdays

Concentration · 9% · top 10 posting accounts; 16% of measured engagement, 6% of estimated (coverage 47%)

What this means · The busiest 24 hours hold 19% of posts. The top 10 accounts carry 9% of posts; their share of measured engagement is 16%, higher than their share of tracked content.

Page 4: Timing: Post Density by Day × Hour

Section: I · Inside your brand 03 · Timing

Distribution of the 1054 posts by weekday and hour.

Posts by day and hour cell = number of posts in that day and hour · Turkey time

low high The map shows when posts went out, not when followers are online.

Peak hour · 22:00–23:00 · 165 posts in this hour across the period

Busiest cell · Monday 22:00 · 60 posts fell in a single hour

Heaviest day · Sunday · 221 posts · weekday total 696

Busiest 24 hours · 19% · rolling 24-hour window

Page 5: Your Pool: This Period's Top 10 Posting Accounts

Section: I · Inside your brand 04 · Your pool

Top 10 of the 635 accounts by post count. The Loyalty column shows the balance with competitors.

and 625 more influencers: 956 posts (91% of the period) · 324 Micro · 247 Macro · visibility 32,740,985 measured + 37,949,918 · engagement 264,202 + 496,156. Names under Loyalty: the competitors the account posted for.

What we see

• Highest measured engagement. @nowsporturkiye total measured engagement 47,707.
• Highest estimated engagement. @gamzeyahuu total estimated engagement 18,994.

Loyalty split, 635 accounts

Only you · 461

Mixed · 98

Rival-heavy · 76

Single post · 0

Page 6: The Audience You Reach: Who, Where, How Genuine

Section: I · Inside your brand 05 · Audience

Measurable audience traits; a sample of engaging commenters, not all followers.

Demographics 590/635 measured · equal weights

Age

25-34 · 54%

18-24 · 31%

35+ · 14%

Gender

female · 77%

male · 23%

On a visibility-weighted view, female is 74% (using estimated visibility); the effect of high-volume accounts.

City

Istanbul · 24%

Izmir · 12%

Ankara · 10%

Antalya · 6%

Bursa · 5%

Samsun · 2%

+75 more cities.

Country

Turkey · 97%

Language

Turkish · 96%

Audience quality commenter sample · 2,642,163 profiles

Genuine audience · 71% · authenticity signal among engaging commenter profiles

Loyal commenters · 12% · those who comment on the same account again and again

Business accounts · 10% · business profiles among commenters

Outside Turkey · 6% · location of commenters

Audience similarity · 99% of the 173,755 measured pairs are more than 70% similar; median 91%. · Most similar pairs · @aysinapaydnn ↔ @homesblogg @bensanadiyorum ↔ @busekucukatalay @cansinblogu ↔ @evimicinsectiklerimm @homesblogg ↔ @kubrayildiz_ @alisveriscizgisi ↔ @sunartblog

Interests from commenter profiles

brand collaborations · 6%

makeup tutorials · 5%

home decor · 5%

turkish home cooking · 5%

outfit styling · 5%

family lifestyle · 4%

motherhood · 4%

turkish cuisine · 4%

+240 more interests.

By follower tier

Engagement: measured + estimated shown separately.

Page 7: Category Position: 10 Brands, 2,384 Posts

Section: II · Benchmark against competitors 06 · Category position

How verified posts split across brands in the period, and the volume your pool produces for competitors.

For you · 635 accounts

1,054 · posts

1.7 · posts per account

same period · 128 accounts from your pool also posted for Philips

Most shared competitor: Philips · 128 accounts

382 · posts

3.0 · posts per account

Share of tracked content same period, same method · 2,384 verified posts

Dyson · you · 1,054 · 44%

Philips · 758 · 32%

Roborock · 178 · 8%

Braun · 104 · 4%

Kärcher · 82 · 3%

Bissell · 77 · 3%

Dreame · 74 · 3%

Shark · 37 · 2%

Arnica · 14 · 0.60%

Fakir · 6 · 0.30%

Influencer posts of the 10 tracked brands. Share is by post count, not by visibility.

Where the opportunity is · The category's biggest competitor: Philips. Posts per account: you 1.7, Philips pool 3. The real opportunity pool: 261 of Philips' 389 accounts did not post for you at all in this period.

Your accounts' posts for competitors the same 635 accounts

Momentum of the period per brand: total, accounts and peak day

At its peak Philips made 142 posts in a single day; your peak is 147.

Page 8: Who With Whom: Overlap Matrix

Section: II · Benchmark against competitors 07 · Who with whom

Which influencers posted for more than one brand; the size of the competitor pool is visible here.

Overlap matrix of the accounts that posted for the row brand, how many also posted for the column brand · diagonal: those that posted only for that brand

These are recorded posts, not deal information. Highlighted cells are the Dyson row and column.

Reading · 57% of Philips accounts posted only for Philips in this period; accounts shared with you: 128.

Posted for Philips but not for you · 261 / 389 accounts · Of the 389 accounts that posted for Philips this period, only 128 also posted for you; 261 did not work with you, and 223 of those posted only for Philips.

Posted for a single brand only share within the brand's pool

Dyson · 461/635

Philips · 223/389

Roborock · 58/125

Braun · 22/77

Kärcher · 19/52

Bissell · 27/54

Dreame · 32/60

Shark · 14/34

Arnica · 3/8

Fakir · 2/6

Dyson: 461/635 accounts posted only for you (including single-post accounts); 103 accounts with at least two posts.

Page 9: What Your Pool Does for Competitors

Section: II · Benchmark against competitors 08 · Pool loyalty

The 635 accounts' history with the brand and balance with competitors, classed for 3 Oct – 1 Nov.

Only you · 461 accounts · 653 posts · median quality score 65 engagement 259,426 + 388,629

Mixed · 98 accounts · 249 posts · median quality score 69 engagement 49,115 + 83,999

Rival-heavy · 76 accounts · 152 posts · median quality score 65 engagement 7,677 + 53,448

Single post · 0 accounts

First-time posters · 420 · 12 weeks before the period (11 Jul – 2 Oct)

Returning · 215 · 12 weeks before the period (11 Jul – 2 Oct)

Influencers concentrated on competitors in the top 10, with competitor posts

Recommended to retain posting only for you, in the top 10 · @gamzeyahuu @socratesdergi @nowsporturkiye

Reading · The largest group is accounts posting only for you: 461 accounts; median quality score 64.7. Accounts concentrated on competitors: 76.

Page 10: Competitor Pool and Link Intelligence

Section: II · Benchmark against competitors 09 · Competitor pool

Top category accounts, the best of those not yet posting for you, and where competitors send traffic.

Top 10 most active accounts across all tracked brands · may include the brands' own accounts

+4 brands are not in separate columns; they are included in the Total column.

Reading · In the tracked pool, 1 account did not post for you at all this period; first in line is @bunubianlat, 17 posts in total.

Competitor pool standouts not posting for you · ranked by competitor posts

+7 more accounts.

Link intelligence most used address · number of content items

The address you use most: hepsiburada.com/dyson-clean-wash-hygiene-islak-z… (244 content items)

Most shared competitor links: Philips: 127; Braun: 31. Your most shared link was shared 244 times.

Page 11: Share of Tracked Content: Position vs Competitors

Section: II · Benchmark against competitors 10 · Share of tracked content

Share of matched influencer posts with links; same period, same method. Not the whole market.

Your share of tracked content in this competitor set: 44.2%

If an influencer posted for two brands, they count in both brands' pair totals; the pair share is not a unique-person share. Change: difference in post count versus the previous period of the same length.

This table is as of 2 Nov 2026, 20:22. Your row matches the cover and page 7 counts: 1,054 posts, 635 influencers.

Share by marketplace the value on the right is your share

Trendyol · 16.7%

Hepsiburada · 39.4%

Amazon · 4.2%

N11 · 38.3%

Dyson Philips Roborock Braun Karcher Bissell Arnica other

Content carrying links to more than one marketplace is counted in each row.

Scope

Same calculation as the comparison in your panel, at the moment the report was requested (2 Nov 2026, 20:22). Comparison set: panel default (admin-defined).

Page 12: Performance: You and Competitors

Section: II · Benchmark against competitors 11 · Performance

Values as the panel shows each row on its own; measured, model and estimated values are never added.

“—”: no content in that row carries the counter or the estimate; 0 is a measured zero. Reel plays are not unique reach. Measured, model and estimated values are not added up; there is no total row. Each row covers all marketplaces together; it is not split by marketplace.

Performance values were read from the panel's 6-hour cache on 2 Nov 2026, 20:22; the oldest row was calculated on 2 Nov 2026, 20:22.

Page 13: Quality Score: By Follower Tier

Section: II · Benchmark against competitors 12 · Quality score

Average quality score of the unique influencers who posted this period; an account that posts a lot is counted once.

Cell: average quality score (0–100); below it, unique influencers with a quality score / unique influencers who posted. Accounts without a quality score are left out of the average; a true 0 is kept. Overall shifts with the tier mix, so compare tier by tier first. Each row covers all marketplaces together.

Page 14: Audience Comparison

Section: II · Benchmark against competitors 13 · Audience comparison

Commenter profiles of the posting influencers, equally weighted; not followers or people reached.

Largest differences: Arnica you / competitor, point difference · panel default: first competitor in the list

• City · Istanbul: 24.3% / 17.7% → +6.6 pts
• Age · 18–24: 31.4% / 26.2% → +5.2 pts
• Age · 35+: 14.2% / 19.4% → -5.1 pts

Age “—”: not recorded, not zero.

Gender

Country

Page 15: Audience Comparison: City and Interests

Section: II · Benchmark against competitors 13 · Audience comparison

Commenter profiles of the posting influencers, equally weighted; not followers or people reached.

City “—”: not recorded, not zero.

Interests Share within interest signals; not a percentage of commenters.

Each row is the equally weighted average of the commenter profiles of the posting influencers. Commenters are a sample: not followers or people reached, and not a sales measure. The categories are the largest ones of you and of the compared competitor.

Page 16: Three Actions: Shift, Diversify, Retain

Section: III · Recommendations 14 · Three actions

Each card: what we saw, what we recommend, which accounts, who does it and when.

1 Shift · Finding. @indirimtakippremium, @ceyizlerinizburaya, @firsatdolutr carried 34 posts in total this period. · Recommendation. try shifting part of this trio's share of posts to accounts that were used less this period. · Expected impact. the effect will be measured next period. · Owner: influencer team · Timing: next period

2 Diversify · No target topic was selected, so this report has no new candidate list.

3 Retain · Finding. @gamzeyahuu, @socratesdergi and @nowsporturkiye posted only for you this period; the group has 461 accounts in total. · Recommendation. Take a renewed working proposal to them before the next period starts; we suggest a priority and timing agreement, not exclusivity. · Expected impact. The median quality score of this group is 64.7. · Owner: brand / KAM · Timing: this month

Page 17: Next 4 Weeks

Section: III · Recommendations 15 · Next 4 weeks

The timeline of the three actions, what we will measure in the next report, and the next step.

Suggested timeline next 4 weeks

Week 1

Retain

• @gamzeyahuu
• @socratesdergi
• @nowsporturkiye

Week 2

Shift

• @indirimtakippremium
• @ceyizlerinizburaya
• @firsatdolutr

Week 3

Competitor pool

• Philips

Week 4

Measure

• Engagement rate
• Loyalty
• Category share
• Competitor pool

Tracking in the next report

• Engagement rate See the campaign shape reading (page 3).
• Loyalty 461 accounts posted only for you; 76 accounts concentrated on competitors.
• Category share 44%
• Competitor pool The pool that posts for you made 382 posts for Philips, 36% of your volume.

Every month with Starlecta

• This report is built from verified post data; it can be regenerated by choosing a brand and a period.
• The competitor pool and post volume are verified separately for each period with the same method.

Next step

In a 30-minute call, let's open this report in the live panel, together with Philips' pool of 389 accounts. · The 261 accounts that did not post for you this period, the top 10 accounts and the daily post curve are ready in the panel. · starlecta.com

Page 18: Method and Data Reliability

Section: Appendix Method

Which posts are counted, how visibility and engagement are calculated, and the components of the scores.

Included in the report

• 1,054 brand posts; verified through link and verified tag evidence.
• The tag-matching list was frozen when the report was requested: 49 verified tags · list digest c35878ee312d.
• 635 influencers contributed.
• 544 content items with links · 510 content items with caption/tag evidence · total 1,054.
• 0 possible posts were excluded because the evidence was insufficient.
• Competitor posts were verified with the same method in the same period (2,384).
• First-time / returning accounts are based on the 12 weeks before the period (11 Jul – 2 Oct).

Competitor comparisons · Pages 11–15: the calculation in your panel, taken at the moment the report was requested (2 Nov 2026, 20:22).

Visibility and engagement

• Reel: plays reported by the platform. Post and story: not reported, so estimated (705 stories → 42,296,246; possible range 5.13M–134.59M).
• Engagement: posts and reels use measured likes + comments, or followers × engagement rate (estimated) when likes are hidden. Stories: estimated views × the Reel engagement/view ratio. Calculated for 923 of 1,054 posts (likes + comments for post/reel; estimated reach-based for story).
• Measured and estimated values are shown separately, never summed. Genuineness scenario applied to the engaging audience: 494,795 (coverage 83%).

Engagement rates

• Overall: likes + comments relative to followers on posts and reels, weighted median.
• Reel: reels only. The two are not interchangeable.
• Both are published with at least 3 active samples; below that, "—".

Report scope

• The competitor list was fixed at the report request (admin-defined): Arnica, Bissell, Braun, Dreame, Fakir, Kärcher, Philips, Roborock, Shark.

Audience similarity · 173,755 pairwise comparisons were made; the share above 70% similarity is 99%. It is the similarity of measurable audience profiles, not shared followers.

Symbols used in the report

42,296,246 estimated value · Only you did not post for any tracked competitor (at least 2 posts) · Rival-heavy 60%+ of their posts went to competitors · Mixed posted for both you and a competitor · Single post only one post this period, history too short · — not measurable; no estimate produced