Most viewed home electronics content

Summary

Home and personal-care electronics · The most viewed content of the last 30 days · 3 Oct – 1 Nov 2026

• Reels with 1M+ views 16 19 brands, base 605 distinct Reels
• Total views (1M+) 27.5M Instagram views
• Most viewed 3.5M @ruhundoysun · Grundig
• Dyson share (1M+ Reels) 56.2% 9 / 16 Reels · rank 1 by views

Key findings

• In the period, 16 home and personal-care electronics Reels with 1M+ views reached a total of 27,544,171 Instagram views.
• Dyson ranks 1st in this set on both count and views, with 9 Reels (56.2%) and 14,508,020 views (52.7% of the total); Roborock is second with 3 Reels and 4,649,668 views.
• 11 (36.7%) of the top 30 most-viewed Reels are Dyson's; these 11 account for 41.8% (16,230,012) of the top 30's 38,865,786 views, and Dyson's best rank on the list is 2.
• The period's most-viewed Reel is a nutrition episode on Grundig's Ruhun Doysun project account (3,544,145 views); it is followed by @gizematilaa's Dyson AirSmooth test on curly hair (2,558,152) and @bizimki.neyerneuyur's cleaning vlog (2,440,121).
• Micro accounts produced 6 of the 16 Reels and 40.2% of total views, and all 6 of these Reels are Dyson's; the 4 Reels from mega accounts (26.1% of total views) belong to Roborock, Bosch and Dreame.
• Instagram's paid-partnership label is on only 1 (6.2%) of the 16 Reels, and it is Roborock's; none of the 15 Dyson Reels in the top 50 carries this label.
• 6 of Dyson's 11 Reels in the top 30 try out or review a hair-styling product and bring 55.1% of Dyson's top 30 views; 4 of the 11 Reels carry a “bought it myself” or “no ad / not an ad” note in the caption.

In numbers

• 16 distinct home and personal-care electronics Reels passed 1 million views; 27.5M Instagram views in total.
• Most viewed: @ruhundoysun, 3,544,145 views (Grundig).
• Dyson: 11 Reels in the top 30 (36.7%, base 30) and 9 Reels in the 1M+ set (56.2%, base 16).
• Of the 1M+ Reels, 6.2% carry Instagram's paid-partnership label and 37.5% carry an ad disclosure (#reklam/#işbirliği/#tanıtım) (base 16 Reels).

Scope, ranking and accuracy

Short method

Scope and ranking

• Universe: Turkish Instagram creators tracked by Starlecta; Reels only. Period 3 Oct – 1 Nov 2026 (TRT, 30 days).
• Matching: 19 home and personal-care electronics brands; hashtag, @mention and tag matching. The brand's own account (17 Reels) and news, shop and deal accounts (70 Reels) were not ranked.
• Brand scope: Samsung and Xiaomi content is phone-centric, so only items about a home or personal-care device were included, each reviewed individually (9 Reels).
• Ranking: By Instagram views; each Reels is counted once. Pool: 605 distinct Reels. Multi-brand content is counted under each brand, so brand totals can exceed the distinct Reels total.
• Note: The ranked content is based on brand matching; only Instagram's paid-partnership label confirms that a post is a collaboration.
• Product lines and tags: This report also covers product-line tags (#dysonairwrap etc.) and brand tags in stories; the panel counts only verified brand tokens and links.
• Figures: View counts were read from Instagram on 2 Nov 2026; for the 17 Reels that could not be read, the first recorded measurement was used (base 605 distinct Reels). Like and comment counts were also read on 2 Nov 2026; where likes are hidden, likes are counted as 0.
• Accuracy: Every brand match was checked against the caption, hashtags and, where available, the spoken text and visual analysis; false matches removed: 1 (e.g. the brand word appearing only in a price and deal list or in an unrelated context). Hair and home-care content in which the brand is used is valid even when the product name appears in a list of tools.
• Base: The 1M+ set: 16 verified distinct Reels (17 candidates). The base of every percentage is stated. Content type is given over the 16 Reels with completed visual analysis.

19 brands, by sector

Paid-partnership label is Instagram's own label; ad disclosure (#reklam/#işbirliği/#tanıtım) is the tag in the caption. The two are counted separately. Segment: Nano <10K, Micro 10K–100K, Macro 100K–1M, Mega 1M+ followers.

Brand distribution

16 Reels with 1M+ views · Dyson in the dark bar · top 18 brands

Reels with 1M+ views, per brand 16 distinct Reels

• Dyson 9
• Roborock 3
• Grundig 1
• Bosch 1
• Dreame 1
• Samsung 1
• Philips 1

1M+ Reels total Instagram views, per brand multi-brand content counted under each brand

• Dyson 14.5M
• Roborock 4.6M
• Grundig 3.5M
• Bosch 1.9M
• Dreame 1.7M
• Samsung 1.2M
• Philips 1.0M

Segment, content type and sector mix

16 Reels with 1M+ views

Segment mix 1M+ Reels, base 16

• Mega 4 · 25.0%
• Macro 6 · 37.5%
• Micro 6 · 37.5%
• Nano 0 · 0.0%

Total views per segment

• Mega 7.2M
• Macro 9.3M
• Micro 11.1M
• Nano 0

Content type Reels with completed visual analysis: 16 (base)

• Product review 7 · 43.8%
• Lifestyle vlog 6 · 37.5%
• Information / educational 2 · 12.5%
• Recipe / kitchen 1 · 6.2%

Sector 1M+ Reels, base 16; multi-brand content counted once per sector

• Vacuum, cleaning and hair care 13 · 20.9M
• Home appliances and kitchen 2 · 5.5M
• Other 1 · 1.2M
• Personal care and small appliances 1 · 1.0M

Label shares and Dyson's position

16 Reels with 1M+ views · base stated on each row

Paid-partnership label and ad disclosure 1M+ Reels, base 16

• Paid-partnership label 1 · 6.2%
• Ad disclosure 6 · 37.5%
• Either of the two 6 · 37.5%

Paid-partnership label: Instagram's own label. Ad disclosure: the caption has a disclosure tag and no organic note such as "reklam yok/değil". Dyson in the top 30 Reels: 11 Reels, 41.8% share of views (base 38.9M views).

Dyson's position

Dyson's most viewed Reels (overall rank)

Most viewed home and personal-care electronics Reels (1/3)

By Instagram views, ranks 1–10 · base 605 distinct Reels

• 1 @ruhundoysun 566K · Macro · 4 Oct Views 3,544,145 · Likes 34,166 · Comments 21 0.96% per view · instagram.com/reel/DeFO-6SxXU4 Grundig Information / educational From Grundig's Ruhun Doysun project account, the “stress on our plate” episode of #SofrayıGeriAl: processed food, sugar and fatigue. No product is shown; Grundig signs the series on screen. The nutrition topic carries the views.
• 2 @gizematilaa 13K · Micro · 18 Oct Views 2,558,152 · Likes 36,897 · Comments 399 1.46% per view · instagram.com/reel/Deo6P7coZ8Y Dyson Product review Dyson AirSmooth test on frizzy, curly hair: “If it works on hair like mine, you can buy it with peace of mind.” Caption note “#reklam yok kendim aldım” (no ad, bought it myself); about 197 times the follower count in views.
• 3 @bizimki.neyerneuyur 72K · Micro · 15 Oct Views 2,440,121 · Likes 15,806 · Comments 1,379 0.70% per view · instagram.com/reel/DehqndPvezo Dyson Lifestyle vlog A mother starts cleaning behind the fridge while the baby sleeps, after her mother-in-law tidied up; the baby wakes in half an hour. The familiar moment drew 1,379 comments. Dyson is in the background, tagged @dyson.
• 4 @nefisyemektarifleri 11.7M · Mega · 4 Oct Views 2,214,989 · Likes 11,593 · Comments 97 0.53% per view · instagram.com/reel/DeEoEYhtINl Roborock Paid-partnership label Ad disclosure Recipe / kitchen While a mille-feuille cake is made in the Nefis Yemek Tarifleri kitchen, the Roborock Qrevo Edge 2 Flow cleans the floor. The recipe flow presents the product as a natural helper; mega account, paid-partnership label and #işbirliği disclosure.
• 5 @caneryldrmm 1.2M · Mega · 20 Oct Views 1,938,808 · Likes 28,399 · Comments 144 1.47% per view · instagram.com/reel/Detrd4ENKBk Bosch Ad disclosure Lifestyle vlog Couple's joke about splitting chores: one puts the laundry in, the other picks the programme in the Bosch Home Connect app; the dryer is set from the same app. Mega account, #reklam disclosure.
• 6 @zynpbnlsy 21K · Micro · 14 Oct Views 1,798,046 · Likes 4,154 · Comments 948 0.28% per view · instagram.com/reel/Ded1OmYoTjB Dyson Product review Dyson vacuum in use, shot in close-ups showing only hands; on-screen text “Artık Dyson kullanırken parmak ağrısına son” (no more finger pain when using a Dyson). One small fix and the question “How did you find this product?” brought 948 comments.
• 7 @havvahf 1.1M · Mega · 20 Oct Views 1,727,077 · Likes 14,373 · Comments 118 0.84% per view · instagram.com/reel/DeuJSfRtGkv Dreame Ad disclosure Lifestyle vlog On a lazy evening, pasta with tomato sauce spills on the floor; the Dreame T16 Pro Heat picks up the mess with 90-degree hot water. A small home accident shows the product; mega account, #işbirliği disclosure, #HayalEtGerçekOlsun campaign.
• 8 @busrarii 78K · Micro · 25 Oct Views 1,585,757 · Likes 6,706 · Comments 115 0.43% per view · instagram.com/reel/De7GX_oo3Vs Dyson Product review “Turns out we were using the Dyson wrong”: the straightener is tried with combs and boost mode on one half of the hair, the old way on the other. A concrete tip with a side-by-side result; caption note “#reklam değil” (not an ad).
• 9 @sidelyaze 28K · Micro · 8 Oct Views 1,412,774 · Likes 5,569 · Comments 48 0.40% per view · instagram.com/reel/DePjBhHo-W1 Dyson Lifestyle vlog Dyson Airwrap wave technique opening with “Stop using it like this”: she holds the device differently and wraps the hair herself, comparing two curls side by side. A tip that corrects a habit; about 51 times the follower count in views.
• 10 @kaangungoor 1.1M · Mega · 30 Oct Views 1,317,405 · Likes 32,123 · Comments 501 2.48% per view · instagram.com/reel/DfHvE7gs1mF Roborock Ad disclosure Lifestyle vlog “Inner voices of robot-vacuum owners” sketch: the mother who used to send everyone out for Sunday cleaning now names the robot and goes out herself. Family humour; #reklam disclosure, #YorulmayaGerekYok, ER per view 2.48%.

Most viewed home and personal-care electronics Reels (2/3)

By Instagram views, ranks 11–20 · base 605 distinct Reels

• 11 @angel_model_riyadh 98K · Micro · 9 Oct Views 1,278,298 · Likes hidden · Comments 19 0.00% per view (hidden likes counted as 0) · instagram.com/reel/DeQLPLtI6Yh Dyson Product review Short first-look video introducing a new hair-styling product: “I'm going to introduce you to a new product.” The caption tags #dysonairsmooth and Dyson's international accounts; likes hidden, 19 comments.
• 12 @feyzakaraabulut 249K · Macro · 23 Oct Views 1,219,933 · Likes 9,836 · Comments 591 0.85% per view · instagram.com/reel/De2IYfwxiDw Dyson Ad disclosure Lifestyle vlog Personal vlog about what happened after stopping weight-loss injections. Dyson Airstrait is named only in the caption's list of products used; the brand link is weak. The personal topic sparked curiosity and drew 591 comments.
• 13 @omurmorova 116K · Macro · 11 Oct Views 1,176,453 · Likes 8,374 · Comments 49 0.72% per view · instagram.com/reel/DeW4IT5oUcv Samsung Information / educational Settings guide for the best TV picture: picture mode, backlight, contrast, sharpness. Shown on a Samsung TV, it says “most TVs have the same settings” and invites sharing; the caption carries a plain-text “Reklam” note.
• 14 @besteaydnnnn 199K · Macro · 25 Oct Views 1,171,724 · Likes 11,506 · Comments 402 1.02% per view · instagram.com/reel/De69W2JoSEh Dyson Product review Dyson AirSmooth review opening with “I'll give my objective opinion”: compared with her earlier Arzum styler on brush design and airflow. The caption notes “bought it myself, but #reklam because the brand is visible”; 402 comments.
• 15 @tugbayiilmaaz 696K · Macro · 25 Oct Views 1,117,274 · Likes 23,505 · Comments 92 2.11% per view · instagram.com/reel/De619kmgCsG Roborock Ad disclosure Product review An episode of the “Getting used to marriage” series: banter with her husband while the Roborock Qrevo 2 Pro's edge cleaning and dock are shown. Marriage humour carries the product; #reklam disclosure, #YorulmayaGerekYok campaign.
• 16 @edaozblog 310K · Macro · 11 Oct Views 1,043,215 · Likes 500 · Comments 117 0.06% per view · instagram.com/reel/DeXSxLBNc_H Dyson Philips Product review Four stick vacuums tested on the same floor, same conditions; on-screen text “Are we paying for the brand or for performance?” A no-bashing comparison and “which vacuum are you happiest with?” invite comments.
• 17 @dilarabydaily 57K · Micro · 27 Oct Views 961,685 · Likes 7,426 · Comments 62 0.78% per view · instagram.com/reel/De_192ssO9Y Arçelik Product review From the “Would I buy it for my trousseau if I married now?” series: dryer, oven and pots reviewed one by one, aimed at people setting up a home. Plain-text caption note “Reklam, görünen markalar için” (ad, for brands shown).
• 18 @busracitaak 489K · Macro · 30 Oct Views 939,197 · Likes 6,221 · Comments 137 0.68% per view · instagram.com/reel/DfHl84DI-O1 Dyson Ad disclosure Product review Hair-styler comparison at three price points: “29,000, 16,000 and this one 8,000.” Dyson, Shark and Homend are tried with their attachments; the question “Which is better value for money?” leaves the decision to viewers. #reklam disclosure.
• 19 @figennseker 127K · Macro · 23 Oct Views 936,066 · Likes 7,091 · Comments 178 0.78% per view · instagram.com/reel/De1H6B7xRNJ Kärcher Product review Detailed kitchen clean opening with “My winter cleaning is done”: oven, dishwasher and corners cleaned one by one with a steam machine. A step-by-step, satisfying cleaning flow; the caption carries a “Reklamyok” (no ad) note.
• 20 @hastalik_bufutbol 984K · Macro · 4 Oct Views 905,529 · Likes 42,610 · Comments 149 4.72% per view · instagram.com/reel/DeEZAMWq9CW Philips Sports / football Football analysis: “How did Raphinha reach this level?” No product comes up in the narration; Philips OneBlade appears only as the episode's sponsor in the caption and on screen. Plain-text “ⓘ Reklam”, ER per view 4.72%.

Most viewed home and personal-care electronics Reels (3/3)

By Instagram views, ranks 21–30 · base 605 distinct Reels

• 21 @hastalik_bufutbol 984K · Macro · 26 Oct Views 885,270 · Likes 31,427 · Comments 193 3.57% per view · instagram.com/reel/De9ZDRVqu_R Philips Sports / football The same account's derby analysis: passing tempo and aerial balls at Galatasaray and Fenerbahçe. The Philips men's grooming kit is only the sponsor in the caption; no product comes up in the analysis. ER per view 3.57%.
• 22 @esrauludag_ 65K · Micro · 5 Oct Views 821,651 · Likes hidden · Comments 198 0.02% per view (hidden likes counted as 0) · instagram.com/reel/DeG3ZDlt6J2 Roborock Product review Washable dust-bin promo opening with “Look what my robot vacuum did to me”. The product is an accessory seller's; Roborock is only the device in use. Discount codes in the caption, plain-text “Mevzuat Gereği Reklam” (ad, as required by law) note.
• 23 @isik.reyhann 389K · Macro · 3 Oct Views 793,771 · Likes 10,710 · Comments 120 1.36% per view · instagram.com/reel/DeBXM6-heZ9 Ecovacs Product review English-language promo of the Ecovacs DEEBOT T90 MAX PLUS OMNI: slim body reaching under furniture, a spilled protein shake and a towel left spotless. Concrete proof scenes; the caption carries a discounted price and a profile link.
• 24 @sedasayan 3.4M · Mega · 27 Oct Views 791,119 · Likes 11,547 · Comments 202 1.49% per view · instagram.com/reel/DfAWUJNRgRj Roborock Ad disclosure Product review Chat clip from Seda Sayan's #BacılarınBacısı show: “Is cheating a habit?” No product or cleaning comes up in the talk; Roborock is linked only by the sponsor tag in the caption (#reklam, @roborocktr), so the brand link is weak.
• 25 @cerens.agca 39K · Micro · 28 Oct Views 782,795 · Likes 1,709 · Comments 11 0.22% per view · instagram.com/reel/DfCkMFVAUUj Dyson Product review Dyson vacuum maintenance video opening with “I love using it, until it's time to clean it…”: parts cleaned in hands-only shots. A long-term-use story; the caption says it is not an ad and she bought it herself.
• 26 @aleynacaliskan 398K · Macro · 19 Oct Views 774,405 · Likes 28,277 · Comments 292 3.69% per view · instagram.com/reel/DerpKuvsqbX Dreame Paid-partnership label Ad disclosure Product review Food, fur, crumbs and sauce in a home with a cat: the Dreame H14 Dual picks up spills in one pass and lies flat to reach under the sofa. Concrete home accidents show the product; paid-partnership label, #reklam disclosure, ER per view 3.69%.
• 27 @simayyblog 37K · Micro · 19 Oct Views 759,713 · Likes 4,460 · Comments 125 0.60% per view · instagram.com/reel/DerrbFCtXYk Arçelik Ad disclosure Product review Arçelik Telvesso promo: Turkish coffee, espresso, milk and iced coffee from one machine, for up to four people at once. Step-by-step demo with the boxed accessories; micro account, about 21 times its follower count in views, #reklam disclosure.
• 28 @sedasayan 3.4M · Mega · 31 Oct Views 694,553 · Likes 12,511 · Comments 158 1.82% per view · instagram.com/reel/DfKoSCNNR8T Roborock Ad disclosure Information / educational Another clip from the same show, “If I'm slandered, I won't stand still”: Seda Sayan describes how she reacts when wronged. No product comes up in the talk; Roborock is linked only by the sponsor tag in the caption, so the brand link is weak.
• 29 @narin_arican 67K · Micro · 25 Oct Views 638,294 · Likes 3,414 · Comments 56 0.54% per view · instagram.com/reel/De7MGCet_KI Yui Recipe / kitchen “Same batter, 6 kinds of cake” recipe: the batter is split into clay pots and six different cakes bake at once; a practical idea worth saving. Yui is only tagged in the caption and no brand is visible on screen; the brand link is weak.
• 30 @themagger 689K · Macro · 16 Oct Views 637,567 · Likes 534 · Comments 0 0.08% per view · instagram.com/reel/DejMokttl9m Grundig Ad disclosure Information / educational Ruhun Doysun's World Food Day episode: “What makes our grandmothers' pickles so special?” Seasonal eating is discussed and no product is shown; Grundig is tagged as the project's signature, #reklam disclosure.

Patterns (1/2)

Patterns repeated in the most viewed home and personal-care electronics Reels · base 16 Reels (1M+)

Usage tip: “we were using it wrong”

6 of Dyson's 11 Reels in the top 30 try out or review a hair-styling product in hand, and they bring 55.1% (8,945,902) of Dyson's top 30 views. The standouts do not just present the product; they correct a habit or test it on difficult hair: “Turns out we were using the Dyson wrong”, “Stop using it like this”, an AirSmooth test on curly hair. Viewers see the result on screen, on hair like their own.

@busrarii (Dyson), @sidelyaze (Dyson), @gizematilaa (Dyson), @zynpbnlsy (Dyson)

Small accounts, big views

6 of the 16 Reels with 1M+ views came from micro accounts and brought 40.2% of total views; all 6 are Dyson's. @gizematilaa reached 2,558,152 views with 12,981 followers, about 197 times her follower count; @zynpbnlsy got about 84 times and @sidelyaze about 51 times. Rivals' Reels in this set come mostly from mega accounts: of the 4 mega Reels, 2 are Roborock's, 1 Bosch's and 1 Dreame's.

@gizematilaa (Dyson), @zynpbnlsy (Dyson), @sidelyaze (Dyson), @bizimki.neyerneuyur (Dyson), @busrarii (Dyson)

Owner voice: “bought it myself”

4 of Dyson's 11 Reels in the top 30 carry a “bought it myself” or “no ad / not an ad” note in the caption. None of the 15 Dyson Reels in the top 50 carries Instagram's paid-partnership label. Rivals lead with planned content: all 4 of Dreame's Reels in the top 50 and 5 of Roborock's 6 Reels in the top 30 carry an ad disclosure (#reklam/#işbirliği/#tanıtım).

@gizematilaa (Dyson), @besteaydnnnn (Dyson), @cerens.agca (Dyson), @busrarii (Dyson)

Comparisons and the price question draw comments

The value-for-money question carries comparison videos: @edaozblog races four stick vacuums on the same floor and asks “Are we paying for the brand or for performance?”; @busracitaak tries Dyson, Shark and Homend stylers at three price points side by side; @besteaydnnnn compares the AirSmooth with her earlier Arzum device. Content that ends with a question draws comments: @zynpbnlsy got 948 and @tansuokatan's list of five tumble dryers 411.

@edaozblog (Dyson), @busracitaak (Dyson), @besteaydnnnn (Dyson), @tansuokatan (Beko, Bosch)

Patterns (2/2)

Patterns repeated in the most viewed home and personal-care electronics Reels · base 16 Reels (1M+)

Campaign waves at rivals: one tag, many creators

All 4 of Dreame's Reels in the top 50 carry #HayalEtGerçekOlsun; two present the H14 Dual and two the T16 Pro Heat through home accidents, a home with cats and a home routine. 3 of Roborock's 6 Reels in the top 30 carry #YorulmayaGerekYok; the brand is also in the top 30 with 2 Reels as sponsor of Seda Sayan's show. Dyson's 15 Reels in the top 50 spread instead with product-line tags such as #dysonairsmooth and #dysonairwrap rather than a campaign tag.

@havvahf (Dreame), @aleynacaliskan (Dreame), @vsenabostanci (Dreame), @kaangungoor (Roborock), @tugbayiilmaaz (Roborock), @nefisyemektarifleri (Roborock)

The topic, not the product: sponsor brands in football, chat and nutrition

The top Reel on the list is a nutrition episode from Grundig's Ruhun Doysun project account (3,544,145 views); no product is shown, the brand signs the series. Philips sponsored three football analyses on @hastalik_bufutbol: 2,411,794 views and 3.57–4.72% ER per view. Roborock appears the same way on Seda Sayan's chat show and Dyson in a sports broadcast. In these pieces the topic carries the views; the brand's link to the product is weak.

@ruhundoysun (Grundig), @hastalik_bufutbol (Philips), @sedasayan (Roborock)

Implications for Dyson

Conclusions drawn from the data

• Reach comes from owners: Dyson took 9 (56.2%) of the 16 Reels with 1M+ views and 52.7% of total views; 6 of these 9 Reels come from micro and 3 from macro accounts, and none carries a paid-partnership label. Working afterwards with creators who stood out on their own (@gizematilaa, @zynpbnlsy, @sidelyaze), or sharing their content on the brand account, makes this reach repeatable.
• Hair carries the reach, competition is dense in vacuums: 55.1% of Dyson's top 30 views come from the 6 Reels that try out a hair-styling product. In the top 30, vacuum brands Roborock (6 Reels) and Dreame (2) sit next to Dyson's 4 vacuum and cleaning Reels. The tip format that works for hair can move to vacuums: @zynpbnlsy's “no more finger pain” video got 1,798,046 views.
• Put the tip at the centre of the brief: the most-viewed Dyson hair Reels correct a usage mistake or test the product on difficult hair (straightening with combs and boost mode, holding the Airwrap differently, AirSmooth on curly hair). Choosing one demonstrable tip per collaboration, such as an attachment, a mode or maintenance, carries this format into planned content.
• Answer the price question with ownership and maintenance content: Dyson is weighed side by side with rivals in comparison videos; @busracitaak's video opens the three devices with the prices “29,000, 16,000 and this one 8,000”. @cerens.agca's maintenance video cleaning the Dyson vacuum she bought herself got 782,795 views; a long-term use and care story is a natural answer to the price question.
• Use a campaign tag consistently with the creators who already stand out: all 4 mega Reels in the 1M+ set belong to rivals and carry an ad disclosure (#reklam/#işbirliği/#tanıtım); Dreame and Roborock build their waves around a shared tag. None of Dyson's 15 Reels in the top 50 uses a campaign tag such as #dysonileiyibak or #dysonrutinim; using these tags together with owners who are already watched makes the waves measurable.
• Choose creators by views per follower rather than follower count: in Dyson's 1M+ Reels, views range from about 3 to 197 times the follower count; the highest ratio is @gizematilaa's, with 12,981 followers. In sponsored topic content (football, a chat show) the link to the product stays weak; measuring results on content where the product is actually used gives a clearer picture.

Appendix: ranks 31–50

By Instagram views · engagement = (likes + comments) / views · base 605 distinct Reels