Brand Deep Dive: Dyson
Part 3 of 5 · Dyson deep dive · 3 Oct – 1 Nov 2026
Most viewed Dyson Reels and stories
The 30 most viewed Dyson Reels with their Instagram views and evidence, the 7 posts with the most engagement and the first 40 of 580 story posts.
2.6Mviews on the top Dyson ReelInstagram views
23.7Mviews on the 30 top Dyson Reels
302Dyson Reels ranked by viewseach with a recorded view count
580Dyson story poststhe first 40 are listed
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- Published
- Period
- –
- Data read
- Platform
The full report (7 sections)
Scope, ranking and evidence
Short method
Scope and ranking
- Universe: Turkish Instagram creators tracked by Starlecta. Period 3 Oct – 1 Nov 2026 (TRT, 30 days). Dyson: 1,064 account-content rows (338 Reels, 709 stories, 17 posts).
- Reels: Top 30 by Reels views; each Reels is counted once. Engagement is (likes + comments) / views.
- Post: Top 10 by likes plus comments. Engagement is (likes + comments) / followers. Where the like count is hidden, likes are counted as 0 and shown as "hidden".
- Story: Instagram shows story view counts only to the account owner. Story posts are sorted by the follower count of the sharing account (most followers first; ties by account name). The table shows the first 40 posts.
- Note: The creators on the cards are the accounts that published the post; a brand relationship is confirmed only by Instagram's paid-partnership label. The Strong signal and Mention classes are not confirmation of a collaboration.
- Product lines and tags: This report also covers product-line tags (#dysonairwrap etc.) and brand tags in stories; the panel counts only verified brand tokens and links.
- Figures: View counts were read from Instagram on 2 Nov 2026; for the 13 Dyson Reels that could not be read, the first recorded measurement was used (base 338 Dyson Reels). Instagram co-author information is taken from the post's own response where available.
In numbers
- Most viewed Dyson Reels: @gizematilaa, 2,558,152 views (18 Oct).
- The first 30 Reels gathered 23,749,279 views.
- Pool: 302 distinct Dyson Reels with a recorded view count (excluding news, shop and deal accounts).
- Story posts: 580 Dyson stories from 373 creators; the first 40 posts are listed by follower count.
Evidence labels
| Code | Evidence | Reels | Story | Post | Total |
|---|---|---|---|---|---|
| E1 | Paid-partnership label Instagram label | 2 | 0 | 0 | 2 |
| Paid-partnership label: @dysonturkiye Dyson tagged as sponsor (strongest) | 0 | ||||
| E2 | Dyson co-author A Dyson account is a co-author of the post | 0 | 0 | 0 | 0 |
| E3 | Ad disclosure (#reklam/#işbirliği/#tanıtım) In the post or Reels caption, no organic note | 118 | 0 | 9 | 127 |
| E4 | Dyson link dyson.com.tr link; in stories only | 0 | 544 | 0 | 544 |
| E5 | Campaign tag #dysonileiyibak, #dysonileiyinefes, #dysonileikoniksaclar, #dysonrutinim | 11 | 0 | 0 | 11 |
| E6 | Dyson account tag/mention tag, @mention or story mention | 153 | 176 | 9 | 338 |
| E7 | Hashtag only #dyson or a product-line hashtag; no other evidence | 129 | 0 | 3 | 132 |
Relationship class
| Collaboration evidence | E1 or E2 is present; or, in the same row, E3 together with E4, E5 or E6. |
|---|---|
| Strong signal | E5 or E4 is present; or two or more Dyson posts carry E6. |
| Mention | All other matches. |
Paid-partnership label is Instagram's own label; ad disclosure (#reklam/#işbirliği/#tanıtım) is the tag in the caption.
Dyson's most viewed Reels (1/3)
Top 30 Dyson Reels by views · base 302 distinct Reels · Instagram views
- 1 @gizematilaa 13K · Micro · 18 Oct Views 2,558,152 · Likes 36,897 · Comments 399 1.46% per view · instagram.com/reel/Deo6P7coZ8Y Mention Tagged the Dyson account Evidence: Tagged the Dyson account
- 2 @bizimki.neyerneuyur 72K · Micro · 15 Oct Views 2,440,121 · Likes 15,806 · Comments 1,379 0.70% per view · instagram.com/reel/DehqndPvezo Mention Tagged the Dyson account Evidence: Tagged the Dyson account
- 3 @zynpbnlsy 21K · Micro · 14 Oct Views 1,798,046 · Likes 4,154 · Comments 948 0.28% per view · instagram.com/reel/Ded1OmYoTjB Mention Tagged the Dyson account Evidence: Tagged the Dyson account
- 4 @busrarii 78K · Micro · 25 Oct Views 1,585,757 · Likes 6,706 · Comments 115 0.43% per view · instagram.com/reel/De7GX_oo3Vs Mention Tagged the Dyson account Evidence: Tagged the Dyson account
- 5 @sidelyaze 28K · Micro · 8 Oct Views 1,412,774 · Likes 5,569 · Comments 48 0.40% per view · instagram.com/reel/DePjBhHo-W1 Mention Hashtag only Evidence: Hashtag only
- 6 @angel_model_riyadh 98K · Micro · 9 Oct Views 1,278,298 · Likes hidden · Comments 19 0.00% per view (hidden likes counted as 0) · instagram.com/reel/DeQLPLtI6Yh Mention Tagged the Dyson account Evidence: Tagged the Dyson account · Co-author: @model_angel__riyadh
- 7 @feyzakaraabulut 249K · Macro · 23 Oct Views 1,219,933 · Likes 9,836 · Comments 591 0.85% per view · instagram.com/reel/De2IYfwxiDw Collaboration evidence Ad disclosure Tagged the Dyson account Evidence: Ad disclosure, Tagged the Dyson account
- 8 @besteaydnnnn 199K · Macro · 25 Oct Views 1,171,724 · Likes 11,506 · Comments 402 1.02% per view · instagram.com/reel/De69W2JoSEh Mention Hashtag only Evidence: Hashtag only
- 9 @edaozblog 310K · Macro · 11 Oct Views 1,043,215 · Likes 500 · Comments 117 0.06% per view · instagram.com/reel/DeXSxLBNc_H Mention Hashtag only Evidence: Hashtag only
- 10 @busracitaak 489K · Macro · 30 Oct Views 939,197 · Likes 6,221 · Comments 137 0.68% per view · instagram.com/reel/DfHl84DI-O1 Collaboration evidence Ad disclosure Tagged the Dyson account Evidence: Ad disclosure, Tagged the Dyson account
Dyson's most viewed Reels (2/3)
Top 30 Dyson Reels by views · base 302 distinct Reels · Instagram views
- 11 @cerens.agca 39K · Micro · 28 Oct Views 782,795 · Likes 1,709 · Comments 11 0.22% per view · instagram.com/reel/DfCkMFVAUUj Mention Hashtag only Evidence: Hashtag only
- 12 @mertbayantemur 1.6M · Mega · 26 Oct Views 567,324 · Likes 1,831 · Comments 103 0.34% per view · instagram.com/reel/De-AzGBitM7 Mention Ad disclosure Evidence: Ad disclosure
- 13 @canancablogu 220K · Macro · 26 Oct Views 555,921 · Likes 16,738 · Comments 24,817 7.47% per view · instagram.com/reel/De92-66x1q8 Mention Ad disclosure Evidence: Ad disclosure
- 14 @makeupbytac 443K · Macro · 16 Oct Views 487,160 · Likes 10,795 · Comments 44 2.22% per view · instagram.com/reel/DekDx7DNvPX Mention Tagged the Dyson account Evidence: Tagged the Dyson account
- 15 @nowsporturkiye 323K · Macro · 23 Oct Views 479,598 · Likes 8,952 · Comments 116 1.89% per view · instagram.com/reel/De0MPQ5OTRl Mention Tagged the Dyson account Evidence: Tagged the Dyson account · Co-author: @ersinduzen
- 16 @dilarabydaily 57K · Micro · 21 Oct Views 421,080 · Likes 652 · Comments 7 0.16% per view · instagram.com/reel/Dewxg9Ws_S4 Mention Hashtag only Evidence: Hashtag only
- 17 @aysealtuncu1 13K · Micro · 6 Oct Views 412,684 · Likes 5,281 · Comments 22 1.29% per view · instagram.com/reel/DeKTScXKHM2 Collaboration evidence Ad disclosure Tagged the Dyson account Evidence: Ad disclosure, Tagged the Dyson account
- 18 @nowsporturkiye 323K · Macro · 22 Oct Views 402,467 · Likes 19,556 · Comments 169 4.90% per view · instagram.com/reel/Dez2yueu0gA Mention Tagged the Dyson account Evidence: Tagged the Dyson account
- 19 @heytuvba 537K · Macro · 22 Oct Views 398,217 · Likes 4,713 · Comments 33 1.19% per view · instagram.com/reel/DezJTUYswPs Collaboration evidence Ad disclosure Campaign tag Evidence: Ad disclosure, Campaign tag, Tagged the Dyson account · #dysonileiyibak #dysonrutinim
- 20 @angel_model_riyadh 98K · Micro · 11 Oct Views 396,384 · Likes hidden · Comments 2 0.00% per view (hidden likes counted as 0) · instagram.com/reel/DeVVVYbI91C Mention Tagged the Dyson account Evidence: Tagged the Dyson account
Dyson's most viewed Reels (3/3)
Top 30 Dyson Reels by views · base 302 distinct Reels · Instagram views
- 21 @iremguzey 130K · Macro · 28 Oct Views 380,898 · Likes 1,076 · Comments 75 0.30% per view · instagram.com/reel/DfCq5wxoSp9 Mention Ad disclosure Evidence: Ad disclosure
- 22 @zeynepbusrau 222K · Macro · 22 Oct Views 374,068 · Likes 2,981 · Comments 14 0.80% per view · instagram.com/reel/DezoW4ZN1TW Mention Tagged the Dyson account Evidence: Tagged the Dyson account
- 23 @duyger 103K · Macro · 3 Oct Views 363,922 · Likes 502 · Comments 11 0.14% per view · instagram.com/reel/DeC9B1ZxB_o Mention Hashtag only Evidence: Hashtag only
- 24 @fundaarcak 12K · Micro · 16 Oct Views 345,431 · Likes 1,736 · Comments 69 0.52% per view · instagram.com/reel/DejR7HHI7fN Mention Hashtag only Evidence: Hashtag only
- 25 @laraezgisonmez0 16K · Micro · 20 Oct Views 339,764 · Likes 1,038 · Comments 50 0.32% per view · instagram.com/reel/DetWcjpNYH- Mention Hashtag only Evidence: Hashtag only
- 26 @edaozblog 310K · Macro · 28 Oct Views 329,028 · Likes 293 · Comments 11 0.09% per view · instagram.com/reel/DfC7Ssdtou3 Mention Hashtag only Evidence: Hashtag only
- 27 @ilayda.kayatekin 107K · Macro · 3 Oct Views 321,532 · Likes 564 · Comments 15 0.18% per view · instagram.com/reel/DeCX1-cAnbR Mention Hashtag only Evidence: Hashtag only
- 28 @lenamarinozdemir 506K · Macro · 26 Oct Views 321,293 · Likes 6,116 · Comments 425 2.04% per view · instagram.com/reel/De9rissKYIM Collaboration evidence Ad disclosure Tagged the Dyson account Evidence: Ad disclosure, Tagged the Dyson account
- 29 @simge__unal 559K · Macro · 31 Oct Views 316,314 · Likes hidden · Comments 0 0.00% per view (hidden likes counted as 0) · instagram.com/reel/DfKBUYUuFz6 Collaboration evidence Ad disclosure Tagged the Dyson account Evidence: Ad disclosure, Tagged the Dyson account
- 30 @nurcanliseyler 250K · Macro · 7 Oct Views 306,182 · Likes 446 · Comments 58 0.16% per view · instagram.com/reel/DeM6GJWoCFG Mention Tagged the Dyson account Evidence: Tagged the Dyson account
Dyson's posts with the most engagement
Top 7 by likes plus comments; where the like count is hidden, likes are counted as 0
| Creator | Likes + comments | Likes | Comments | Per follower | Evidence | Campaign tags | Link | ||
|---|---|---|---|---|---|---|---|---|---|
| 1 | @vogueturkiye 698K · Macro · 16 Oct | 357 | 340 | 17 | 0.05% | Collaboration evidence Ad disclosure, Tagged the Dyson account | link | ||
| 2 | @aleynasusumur 7.8K · Nano · 19 Oct | 88 | 77 | 11 | 1.12% | Collaboration evidence Ad disclosure, Tagged the Dyson account | link | ||
| 3 | @havaforum 2.6M · Mega · 6 Oct | 55 | hidden | 55 | 0.00% | Collaboration evidence Ad disclosure, Tagged the Dyson account | link | ||
| 4 | @zeyneppinartasdemir 20K · Micro · 8 Oct | 30 | hidden | 30 | 0.15% | Mention Tagged the Dyson account | link | ||
| 5 | @havaforum 2.6M · Mega · 12 Oct | 21 | hidden | 21 | 0.00% | Collaboration evidence Ad disclosure, Tagged the Dyson account | link | ||
| 6 | @iiremadas 72K · Micro · 14 Oct | 9 | hidden | 9 | 0.01% | Mention Tagged the Dyson account | link | ||
| 7 | @kiyaslabana 34K · Micro · 20 Oct | 0 | hidden | 0 | 0.00% | Mention Hashtag only | link |
Dyson story posts (1/2)
Sorted by follower count · posts 1–20 · base 580 stories, 373 creators
| Account | Followers | Segment | Date | Class | Evidence (link / mention / sponsor sticker) | |
|---|---|---|---|---|---|---|
| 1 | @atikailesi Atik Ailesi | 4,299,059 | Mega | 7 Oct | Mention | Tagged the Dyson account |
| 2 | @kizlarin.sirlari Gamze | 2,618,998 | Mega | 26 Oct | Strong signal | Dyson link |
| 3 | @tam_kararinda Kaan Yarman | 1,905,277 | Mega | 1 Nov | Strong signal | Dyson link |
| 4 | @seydaerdogan Şeyda Erdoğan | 1,780,405 | Mega | 28 Oct | Mention | Tagged the Dyson account |
| 5 | @mertbayantemur Mert Bayantemur | 1,620,445 | Mega | 27 Oct | Strong signal | Dyson link |
| 6 | @mertbayantemur Mert Bayantemur | 1,620,445 | Mega | 26 Oct | Strong signal | Dyson link |
| 7 | @mertbayantemur Mert Bayantemur | 1,620,445 | Mega | 24 Oct | Strong signal | Dyson link |
| 8 | @mertbayantemur Mert Bayantemur | 1,620,445 | Mega | 24 Oct | Strong signal | Dyson link |
| 9 | @trendy.shoppings Hatice Kayan | 1,591,098 | Mega | 14 Oct | Strong signal | Dyson link |
| 10 | @trendy.shoppings Hatice Kayan | 1,591,098 | Mega | 11 Oct | Strong signal | Dyson link |
| 11 | @ekinkollama Ekin Kollama | 1,133,481 | Mega | 30 Oct | Strong signal | Dyson link |
| 12 | @berkerbasmanav Berker Başmanav | 1,112,044 | Mega | 30 Oct | Mention | Tagged the Dyson account |
| 13 | @aysun_kitchen Aysun Çetin | 968,216 | Macro | 27 Oct | Strong signal | Dyson link |
| 14 | @petekal Petek Alemdar | 933,338 | Macro | 8 Oct | Mention | Tagged the Dyson account |
| 15 | @aslisumen Aslı Sümen Bann | 869,172 | Macro | 28 Oct | Collaboration evidence | Tagged the Dyson account |
| 16 | @aslisumen Aslı Sümen Bann | 869,172 | Macro | 28 Oct | Collaboration evidence | Tagged the Dyson account |
| 17 | @amazon.tr Amazon TR | 780,434 | Macro | 28 Oct | Strong signal | Dyson link |
| 18 | @mendeburlemur Mendebur Lemur | 761,697 | Macro | 26 Oct | Strong signal | Dyson link |
| 19 | @mendeburlemur Mendebur Lemur | 761,697 | Macro | 23 Oct | Strong signal | Dyson link |
| 20 | @drgulec Tuba Gulec, MD | 737,959 | Macro | 27 Oct | Strong signal | Tagged the Dyson account |
Dyson story posts (2/2)
Sorted by follower count · posts 21–40 · base 580 stories, 373 creators
| Account | Followers | Segment | Date | Class | Evidence (link / mention / sponsor sticker) | |
|---|---|---|---|---|---|---|
| 21 | @drgulec Tuba Gulec, MD | 737,959 | Macro | 10 Oct | Strong signal | Tagged the Dyson account |
| 22 | @eve.lazim.olur Evine Lazım Olacak Ürünler! | 723,865 | Macro | 27 Oct | Strong signal | Dyson link |
| 23 | @seraygurell Seray Gürel | 704,179 | Macro | 26 Oct | Strong signal | Dyson link |
| 24 | @saadetalgan Saadet Algan | 662,249 | Macro | 31 Oct | Collaboration evidence | Tagged the Dyson account |
| 25 | @saadetalgan Saadet Algan | 662,249 | Macro | 19 Oct | Collaboration evidence | Tagged the Dyson account |
| 26 | @tuncokburcu Burcu Tuncok | 638,437 | Macro | 11 Oct | Strong signal | Dyson link |
| 27 | @sebibebi Sebile Ölmez ® | 605,872 | Macro | 26 Oct | Strong signal | Dyson link |
| 28 | @damyskitchen Damla Seftalicioglu | 603,546 | Macro | 24 Oct | Strong signal | Dyson link |
| 29 | @guleninblogu Gülen Okur | 592,426 | Macro | 27 Oct | Strong signal | Dyson link |
| 30 | @guleninblogu Gülen Okur | 592,426 | Macro | 23 Oct | Strong signal | Dyson link |
| 31 | @guleninblogu Gülen Okur | 592,426 | Macro | 13 Oct | Strong signal | Dyson link |
| 32 | @guleninblogu Gülen Okur | 592,426 | Macro | 9 Oct | Strong signal | Dyson link |
| 33 | @sunumtakintisi Hülya Karasakız ✨ | 565,714 | Macro | 26 Oct | Strong signal | Dyson link |
| 34 | @simge__unal Simge Ünal | 558,789 | Macro | 26 Oct | Collaboration evidence | Tagged the Dyson account |
| 35 | @simge__unal Simge Ünal | 558,789 | Macro | 26 Oct | Collaboration evidence | Tagged the Dyson account |
| 36 | @_aslihan_kaya_ ASLIHAN KAYA | 540,439 | Macro | 27 Oct | Strong signal | Dyson link |
| 37 | @seckinayazlar Seckin Ayazlar | 525,473 | Macro | 26 Oct | Strong signal | Dyson link |
| 38 | @ozgedndrrr Özge Dindar | 516,323 | Macro | 30 Oct | Collaboration evidence | Tagged the Dyson account |
| 39 | @ozgedndrrr Özge Dindar | 516,323 | Macro | 26 Oct | Collaboration evidence | Tagged the Dyson account |
| 40 | @lenamarinozdemir Lena Marin Özdemir | 505,558 | Macro | 27 Oct | Collaboration evidence | Tagged the Dyson account |